Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description What you get to do in this role: - Drive programs and operations across the Platform Product Marketing Team to align with cross-functional teams - Manage the cross-functional go-to-market readiness initiative for the platform marketing team including content development, team alignment, and customer content - Lead a bi-annual, company-wide product launch program for the platform team - Manage strategic, analyst, and industry events - Partner with the Platform Enablement and Success team to drive programs for sales enablement, product launch, and other platform initiatives - Help Campaign Directors and other corporate marketing Program Managers to coordinate various marketing programs and activities Qualifications To be successful in this role you have: - Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry. - 6-8 years of program management/operations experience - Experience running large-scale programs and operations - Outstanding interpersonal skills, relationship builder - Experience with go-to-market and product launch - Experience with digital content and campaigns - Strong experience designing, developing and implementing insight-driven, content-led marketing campaigns working with the business and marketing leadership - Experience in the platform-as-a-service space a plus - 10-15% travel JV19 For positions in this location, we offer a base pay of $192,400 - $336,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Your role at DynatraceDynatrace is looking for an experienced Principal Product Marketing Manager to own the go-to-market strategy for our AI Observability solutions. You’ll define the messaging, positioning, and content that establishes Dynatrace as the leader in this fast-moving market — and helps organizations confidently deploy, manage, and extract value from AI-powered applications. This role works across product management, sales, and marketing to drive awareness, pipeline, and wins. Responsibilities - Define compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perception - Develop high-quality content and messaging. Own the messaging strategy for AI Observability and steward the canonical messaging that web, demand, content, AR, and sales teams reuse consistently across mediums to communicate business value and drive demand - Lead product launches and go-to-market activities — including target segments, use cases, and sales plays — in close partnership with product management, sales, and marketing - Build and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive deals - Conduct market research and competitive analysis to inform positioning and GTM decisions, and serve as the subject-matter expert in this area to support the competitive team - Build structured feedback loops with customers, field teams, and analysts to validate narratives and surface emerging needs - Collaborate with analyst relations to secure positive coverage and reinforce Dynatrace’s leadership position in relevant reports - Present at industry events, webinars, and customer meetings as a subject matter expert - Lead the way internally on leveraging AI agents to scale AI Observability messaging and influence, serving as an internal thought leader on how marketing can harness AI - Track high-level KPIs — including content consumption, sales play effectiveness, and narrative clarity and effectiveness — to measure marketing impact and inform decisions What will help you succeedMinimum requirements - Bachelor’s degree in marketing, business, software engineering, or related field - 8+ years in product marketing or product management in B2B enterprise software - Based in Boston or California - Direct experience marketing or delivering AI solutions Preferred requirements - 10+ years in product marketing or product management in B2B enterprise software - MBA - Willingness to travel and collaborate across global offices - Experience marketing complex, technical B2B products - Strong executive presence and communication skills - Direct customer-facing experience presenting product value to enterprise audiences Why you will love being a Dynatracer - A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly. - Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research. - A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries. - An environment that fosters innovation, enables creative collaboration, and allows you to grow. - A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals. - A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all - A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team. Compensation and RewardsThe targeted base pay range for this role is $175K to $215K. When determining your salary, we consider your skills, experience, education, work location and internal equity. Equal Employment OpportunityAll your information will be kept confidential according to EEO guidelines. We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact careers@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law. To be considered for this position, please upload your resume/CV.

• Develop and manage ReversingLabs’ core use case messaging, positioning, and key collateral. • Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives. • Facilitate executive alignment on value proposition and key messaging. • Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support. • Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity. • Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review. • Manage the marketing product launch process, including acting as an evangelist for new product capabilities. • Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities. • Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation. • Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets. • Educate the market about ReversingLabs’ value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets. • Assist with the ReversingLabs customer reference program to engage our customers and to showcase customer success, case studies, and value realization achieved using ReversingLabs. • Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives. • Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies. • Manage and expand ReversingLabs’ industry analyst program to advance the understanding and inclusion of ReversingLabs’ offerings in their research and reports.

Role Description The Product Marketing Manager will be responsible for developing and executing marketing strategies that promote Biteway Pest Solutions' services and solutions. This role bridges the gap between operations, sales, and marketing to ensure our offerings are effectively positioned, communicated, and differentiated in the marketplace. The ideal candidate combines strategic thinking, market analysis, customer insight, and strong execution skills to drive growth and brand awareness. Key Responsibilities - Develop and implement product marketing strategies that support business growth and customer acquisition objectives. - Conduct market research and competitive analysis to identify industry trends, customer needs, and market opportunities. - Create compelling messaging, positioning, and value propositions for pest control services and related offerings. - Collaborate with sales, operations, and leadership teams to align marketing initiatives with company goals. - Lead the planning and execution of product launches, promotional campaigns, and customer engagement programs. - Develop marketing collateral, digital content, presentations, case studies, and customer-facing materials. - Manage website content, email marketing campaigns, social media initiatives, and digital advertising efforts. - Monitor campaign performance and marketing metrics, providing insights and recommendations for continuous improvement. - Support customer retention efforts through targeted marketing programs and educational content. - Partner with external agencies, vendors, and creative resources as needed to deliver marketing projects. - Maintain consistency across all brand messaging and communication channels. Qualifications - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - 3+ years of experience in product marketing, marketing management, brand marketing, or a related role. - Strong understanding of customer acquisition, market positioning, and marketing strategy. - Experience developing and managing integrated marketing campaigns. - Excellent written, verbal, and presentation communication skills. - Strong analytical skills with the ability to interpret data and make strategic recommendations. - Proficiency with CRM platforms, marketing automation tools, and digital marketing channels. - Ability to manage multiple projects and deadlines in a fast-paced environment. - Experience in home services, pest control, property services, or related industries is a plus. Preferred Skills - Product positioning and go-to-market strategy development. - Content marketing and brand storytelling. - Digital advertising and lead generation. - Customer segmentation and market research. - Campaign performance analysis and reporting. - Cross-functional collaboration and project management. Benefits - Competitive salary and performance-based incentives. - Comprehensive benefits package. - Professional development and career growth opportunities. - Collaborative and supportive work environment. - Opportunity to make a meaningful impact in a growing organization.