Measured

Role Description Director, Growth will drive revenue growth within assigned territory/target accounts, with core responsibilities including: - Enterprise Sales Execution: Manage full sales cycle from prospecting to closing large, capable of managing complex deals with marketing leaders at enterprise organizations. - Strategic Account Growth: Build relationships with key decision-makers at designated growth accounts to expand Measured share and drive commercial value. - Pipeline Development: Generate and qualify new opportunities through outbound efforts, partnerships, and networking. - Quota Attainment: Meet and exceed revenue targets to contribute to Measured’s growth. Key Responsibilities - Hit and exceed Quarterly/Annual sales quota - Achieve monthly pipeline generation goals; quarterly pipeline conversion goals - Accurate quarterly forecasting and revenue generation - Develop and successfully implement a target account growth strategy - Manage complex sales cycle from lead gen through contracting - Effectively present Measured positioning, capabilities and product demo to the C-Level - Feedback loop to CS, Marketing and Product - Build expertise on Measured products and services - Whatever else it takes to get the job done! Qualifications - 6+ years’ experience in Enterprise Marketing or Media sales, with a successful track record exceeding goals. - Experience in Attribution and/or Measurement - Successful record as part of high growth company - Strong communication, presentation, consultative sales skills - Experience with one or more sales qualification framework/methodology - Independent decision maker. Can take calculated risks and deal with ambiguity - Minimum BA/BS or equivalent. - Confident decision-maker with the ability to take calculated risks and navigate ambiguity effectively - Driven by curiosity and initiative to improve processes and explore new approaches - Demonstrated ability to operate autonomously while contributing effectively within a collaborative team setting. - Comfortable with rapid change - Leads with integrity and embraces diversity in all forms Benefits - 100% Remote - Competitive Total Rewards and flexible paid time off - Opportunities to give back through Measured for Good - Engaged, diverse, and curious culture - Award-winning technology powered by an agile, collaborative team

• This senior role is responsible for leading high-impact, executive-level client engagements across a portfolio of Measured’s top brands, owning the delivery and strategic application of our marketing analytics framework. • You will operate as the primary account leader and trusted advisor, bringing deep expertise in marketing attribution, cross-channel analytics, media strategy, and complex program management. • You will guide clients through sophisticated measurement strategies, ensure successful platform adoption, and influence executive decision-making through data-driven insights. • In close partnership with our technical Solutions team, you will oversee requirements gathering, platform deployment, and solution design. • You will also collaborate directly with Product, shaping new features, championing client needs, and contributing original ideas grounded in real-world marketing challenges. • Success in this role requires a highly experienced operator who thrives in a fast-moving startup environment, is confident navigating ambiguity, and is capable of independently driving outcomes at both strategic and tactical levels. Senior CS leaders are expected to interpret complex performance signals, conduct rigorous experimental analysis, provide forward-looking media guidance, architect client-specific technology roadmaps, and manage the full lifecycle of client relationships with precision and accountability.

About Measured  Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. The Role This senior role is responsible for leading high-impact, executive-level client engagements across a portfolio of Measured’s top brands, owning the delivery and strategic application of our marketing analytics framework. As a senior leader within a customer-success-driven organization, you will represent the full breadth of Measured’s technology, services, and thought leadership in every interaction. You will operate as the primary account leader and trusted advisor, bringing deep expertise in marketing attribution, cross-channel analytics, media strategy, and complex program management. You will guide clients through sophisticated measurement strategies, ensure successful platform adoption, and influence executive decision-making through data-driven insights. In close partnership with our technical Solutions team, you will oversee requirements gathering, platform deployment, and solution design. You will also collaborate directly with Product, shaping new features, championing client needs, and contributing original ideas grounded in real-world marketing challenges. Success in this role requires a highly experienced operator who thrives in a fast-moving startup environment, is confident navigating ambiguity, and is capable of independently driving outcomes at both strategic and tactical levels. Senior CS leaders are expected to interpret complex performance signals, conduct rigorous experimental analysis, provide forward-looking media guidance, architect client-specific technology roadmaps, and manage the full lifecycle of client relationships with precision and accountability.

• Lead as a highly proactive, influential, self-motivated and hands-on product management leader, owning multiple product initiatives simultaneously. • Own product adoption and customer impact for assigned products, including activation, usage depth, customer feedback loops, in close partnership with Customer Success and Product Marketing. • Own end-to-end lifecycle of specific products in alignment with customer needs, internal stakeholders, business goals, and technical feasibility. • Create and maintain product backlogs, detailed product requirements, designs, documentation, data mappings, and customer feedback. • Plan quarterly OKRs and monitor key performance indicators to evaluate product adoption and identify new growth opportunities. • Identify potential risks in the product development lifecycle and proactively implement strategies to mitigate them. • Proactively conduct market research, competitive analysis, and partner assessments to shape the product roadmap and identify integration opportunities. • Champion user experience (UX) by collaborating with design teams to ensure products meet high standards of usability and customer satisfaction. • Work with product marketing and sales to develop positioning and messaging that resonate with target markets, and provide training on product features and benefits.

• Drive the technical roadmap for AI/ML systems, aligning model development and deployment initiatives with key business outcomes. • Establish and champion scalable AI delivery practices (evaluation, deployment, monitoring, governance) and production-grade architecture patterns and engineering standards. • Identify and address strategic technical debt and performance bottlenecks within the core AI/ML platform and inference services. • Lead the adoption of emerging AI research, foundational models, and deep learning frameworks that future-proof our platform's intelligence capabilities. • Build agentic workflows that can query metrics, run analyses, and cite supporting data • Implement RAG patterns over internal schemas/data • Establish an evaluation and guardrails framework: monitoring for drift/hallucinations, along with PII handling, tenant isolation, policy controls, and audit logging. • Oversee production pipelines for AI services and ML workflows, including deployment, monitoring, and governance. • Lead the development and evolution of scalable tools for prompt/agent versioning, experimentation, evaluation, release management, and monitoring. • Ensure robust data validation, model testing practices, continuous integration/continuous delivery (CI/CD) for ML models, and automated deployment of AI services are in place. • Promote engineering best practices for building explainable, ethical, and bias-aware AI systems through agile methodologies and continuous improvement. • Build, mentor, and grow high-performing AI Engineering, Data Science, and AI Research teams and technical leaders. • Partner with executive leadership to define and execute technical strategies for integrating AI across product lines and departments. • Foster a culture of rigorous scientific experimentation, accountability in model performance, and cross-functional collaboration between research, data, and engineering. • Serve as a senior technical advisor on complex AI/ML architectural decisions, providing guidance on model selection and influencing data product direction. • Whatever else it takes to get the job done!

• Lead the end-to-end design, execution, and interpretation of geo tests and MMM projects • Improve frameworks to account for evolving marketing realities: cross-border, CRM-driven, short-flight, and campaign overlap complexities • Own statistical modeling architecture and ensure scientific rigor • Conduct deep-dive analysis on test results and model outputs • Isolate media drivers, identify patterns (e.g., PMax vs ASC differences), and provide “why behind the what” • Deliver customer-facing narratives with clear business implications • Support CS in interpreting test/model results and crafting recommendations • Join key client calls, QBRs, and renewal discussions as the expert voice of measurement • Help CS anticipate challenges and align on optimization actions • Use Python, SQL, and statistical methods to process and analyze large-scale marketing datasets • Build dashboards and reports to track campaign and channel-level performance • Perform A/B testing, incrementality validation, and lift modeling • Develop processes to help teams monitor, document, and report on ROI from campaign changes • Partner with Product to integrate insights into customer-facing tools (e.g., Media Plan Optimizer) • Evolve dashboards and test summaries for usability and clarity • Recruit, mentor, and manage a team of analysts and data scientists • Champion a culture of intellectual rigor, commercial thinking, and outcome orientation

• Build, lead, and design best-in-class customer support organization trusted by enterprise customers • Deliver fast, accurate, and clear support that reinforces confidence in Measured’s data and platform • Ensure onboarding and technical operations are designed to enable support excellence • Reduce customer-impacting issues through prevention, automation, and systemic fixes • Scale support quality without scaling human effort linearly • Design, build, and scale a modern customer support function, including: - Support tiers and specialization models (L1/L2/L3) - Escalation frameworks and incident ownership - Support operating rhythms and quality standards • Establish support as a trusted, high-credibility function for enterprise customers. • Own all steady state support for customer facing GA products, including day-to-day issues and critical escalations. • Ensure support responses balance speed, accuracy, and clarity, especially in high-stakes situations. • Define and track support KPIs including CSAT, response time, resolution time, and repeat issue rates. • Build robust internal knowledge bases, playbooks, and response standards. • Ensure support teams are trained to clearly explain: - Platform behavior and outputs - Common data and integration issues - Incident impact and resolution paths • Establish QA processes for support interactions to ensure consistency and correctness. • Drive self-service where appropriate without degrading customer trust. • Own technical onboarding and integrations to ensure customers start with clean, reliable setups. • Define onboarding success criteria, exit gates, and clean handoffs into support. • Reduce onboarding variability and early-life escalations through standardization and tooling. • Ensure onboarding quality directly reduces downstream support burden. • Own post-sales technical reliability, including monitoring, escalation coordination, and root-cause remediation. • Act as the customer-facing owner during technical incidents, ensuring transparent communication and trust recovery. • Partner with Engineering to eliminate recurring issues and operational debt. • Own internal tooling and backend workflows that support onboarding and support execution. • Identify and eliminate unnecessary manual work across onboarding and support. • Drive automation and tooling investments that reduce support load without sacrificing quality. • Track and improve operational leverage metrics (automation %, human hours per account). • Ensure support and onboarding scale sustainably as customer volume and complexity grow. • Serve as the primary voice of post-sales customer reality to Product and Engineering. • Surface recurring issues, confusion patterns, and reliability risks with clear evidence. • Partner with Product and Engineering to influence priorities that improve supportability. • Ensure support readiness for new launches, features, and platform changes. • Hire, develop, and retain high-performing support and technical operations leaders. • Build clear career paths and expectations across support, onboarding, and technical specialists. • Foster a culture of empathy, accountability, calm execution, and continuous improvement. • Ensure stakeholders across the company trust this organization to deliver customer-critical outcomes.

About Measured  Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. The Role As Head of Revenue Marketing, responsible for Demand Generation & ABM, you’ll own the full funnel—from pipeline building to partner co-marketing to account-focused growth. You’ll lead tradeshow strategy, partner marketing, and ABM programs that fuel growth at scale. In this role your work will bridge across Sales, CS, and Marketing—building repeatable, data‑driven systems that accelerate both new logo acquisition and expansion in named accounts.

About Measured  Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. The Role As Head of Revenue Marketing, responsible for Demand Generation & ABM, you’ll own the full funnel—from pipeline building to partner co-marketing to account-focused growth. You’ll lead tradeshow strategy, partner marketing, and ABM programs that fuel growth at scale. In this role your work will bridge across Sales, CS, and Marketing—building repeatable, data‑driven systems that accelerate both new logo acquisition and expansion in named accounts.

• Own Measured’s content strategy and editorial roadmap, aligned to company priorities, pipeline goals, and category leadership. • Define and evolve core content pillars (“tent poles”) and build full-funnel content journeys across awareness, consideration, and decision. • Identify white-space topics and POVs where Measured can lead the market—not follow it. • Serve as a strategic partner to executives and subject-matter experts to shape compelling narratives and points of view. • Produce and oversee high-quality content, including: • Short-form blogs (300–500 words) • Deep, long-form pieces (900–2,000+ words) • POV essays, bylines, customer stories, and research-driven content • Translate technical concepts (incrementality, MMM, experimentation, attribution limitations) into clear, persuasive stories for senior audiences. • Act as a strong editor—elevating clarity, argumentation, and credibility across all content. • Partner with demand gen and web teams to ensure content is discoverable, distributed, and measurable. • Own SEO-informed content planning, including keyword strategy, FAQs, and evergreen assets. • Track content performance across engagement, pipeline influence, and downstream impact—not just traffic. • Continuously optimize content based on performance data and audience insights. • Collaborate closely with: Product & Data Science to ensure technical accuracy • Sales & Revenue Marketing to support enablement and deal acceleration • Comms & PR to amplify thought leadership externally • Video & Events teams to extend content into multimedia and live formats • Maintain a clear, well-run content calendar and production workflow across teams. • Build scalable, repeatable content processes that balance speed, quality, and rigor. • Manage competing priorities with strong judgment and clear communication. • Take ownership, move proactively, and do what’s needed to deliver impact.