• Lead regional strategy for startups and AI companies marketing campaigns to drive demand for Stripe in AMER. Represent plans to the broader business in collaboration with demand gen team members. • In collaboration with cross-functional partner teams, oversee execution of campaign tactics and messaging. Channels can include events, email, paid media, and SEO/AEO, among others • Monitor pipeline results and compile campaign performance updates to be shared with stakeholders while driving continuous improvement through optimizations. • Partner closely with the sales/sales development team to monitor pipeline health and ensure a smooth handoff of marketing leads

• We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB’s enterprise growth motion. • This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB’s market position across key segments. • As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices. • You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration.

• The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities. • Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey. • Top of Funnel Marketing (25%) Inbound Lead Generation - Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state. • Outbound Lead Generation - Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team. • Account-Based Marketing - Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts. • Middle of Funnel Marketing (25%) Sales & Marketing Operations - Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team... • Customer Journey - Build, own, and continuously monitor key customer journeys, based on lead source. • Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.

• Own end-to-end campaign execution: intake, planning, build, QA, launch, and post-launch reporting • Write and edit campaign copy across channels, including emails, landing pages, and ad creative, adapting from existing content assets and messaging frameworks set by the Content and Product Marketing teams • Schedule and lead campaign kickoff calls with clear agenda, roles, risks, and outcomes • Build and manage Asana project trackers with tasks, timelines, dependencies, and owners • Create campaign templates, naming conventions, workflows, and documentation • Manage a single source of truth for campaign status, deliverables, approvals, and risks • Work with Marketing Operations and RevOps to build dashboards tied to attribution, pipeline, and velocity • Build AI agents to automate reminders, handoffs, briefs, approvals, QA checks, and post-launch updates • Lead weekly campaign reviews, sharing status, blockers, and mitigation actions • Coordinate timelines, QA, and deliverables with creative agencies and paid media partners • Run post-campaign retrospectives, document learnings, and improve workflows and templates • Support segmentation and audience targeting with PMM and operations teams • Enable teams on new templates, workflows, and AI agents • Review campaign performance and share insights with team to guide decisions, prioritization, and experimentation