• Own rep onboarding and ramp infrastructure • Execute A/B testing across vendors • Own GTM enablement technology roadmap • Develop AI-assisted templates and playbooks • Embed with the sales team to map the buyer journey • Build rep scorecards and dashboards

• Own and evolve our narrative for public sector • Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful • Serve as the primary product marketing contact for compliance initiatives including FedRAMP • Partner with the platform team to deliver product launches and releases to regulated audiences • Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets • Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries • Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers

• Serve as a primary resource for sales teams and customers, providing product and clinical information. • Support the development of product positioning, messaging, and competitive differentiation. • Collaborate with Product and Clinical teams to translate technical features into customer benefits. • Assist in defining market requirements and collecting user feedback for new and existing products. • Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams. • Develop marketing tools and assets, including brochures, videos, case studies, and training materials. • Conduct market and competitive analyses to identify opportunities for growth. • Gather insights from customers and field teams to refine messaging and product strategy. • Ensure alignment between marketing, clinical, and commercial teams on product communications. • Own launch readiness plans and cross-functional execution milestones • Build go-to-market strategy and customer value proposition frameworks • Partner with KOLs and clinical/marketing team to develop evidence-based storytelling

Senior Product Marketing Manager Remote, USA Full time R260000003358 R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation, and workflow orchestration.  We are looking for a Senior Product Marketing Manager, Phare OS, to drive cross-portfolio marketing for Phare, the company’s flagship agentic Revenue Operating System – connecting the value of our agentic revenue operating system into a cohesive narrative customers can understand. The Product Marketing Manager will play a crucial role in aligning strategy with actionable tactics that bolster our competitive edge and transform market gaps into compelling narratives that resonate with our diverse buyer personas. This role will be a core member of the product marketing team, supported by a full range of internal and agency marketing resources and partnered with commercial and product leaders to drive revenue and customer adoption.   Here’s what you will experience working as a Senior Product Marketing Manager, Phare OS: - Market intelligence: build and maintain a systematic market intelligence program, including segmentation, TAM/SAM/SOM analysis, buyer persona research, and competitive benchmarking. Work with leadership to surface issues in segment reviews and translate insights into actionable strategies for sales, product, and executive leadership.   - Messaging and positioning: own and evolve the messaging framework for Phare, ensuring clarity, differentiation, and resonance of our value proposition across buyer personas (clinical, financial, IT). Partner with revenue cycle SMEs in Product, Operations and Product Marketing to balance technical accuracy with compelling storytelling in the form of sales presentations, case studies, and other internal and external efforts. - Cross-functional orchestration: act as the connective tissue across product, sales, operations, customer experience, etc., to migrate strategic priorities into coordinated execution. Ensure launches, RFP responses, and thought-leadership initiatives are consistently aligned, timely, and impactful across stakeholders.  - Strategic partnership and program impact: Collaborate closely with leadership and marketing peers to develop thought-leadership content and support integrated marketing efforts (e.g., customer advocacy programs, KLAS, etc.). This includes working with performance marketing to drive demand campaigns and define and communicate success metrics and measure program effectiveness.   - GTM launches: drive full lifecycle GTM execution for Phare launches and reintroductions for E2E customers partnering with Product Marketing peers — from positioning and messaging to sales enablement, campaigns, and field activation.   - Know your product and your roadmap: collaborating with product team and internal SMEs to discuss product roadmap and integrate findings into launch/GTM strategy + playbook. Includes sharing market pains and driving back into product roadmap strategy. - Proactive client communication and storytelling: develop proactive customer communication strategies and compelling case studies that showcase customer outcomes, innovations, and AI-enabled success stories to drive trust and market credibility. Required Skills: - Bachelor’s degree in marketing, computer science, business or related field AND 6+ years of B2B SaaS product marketing experience. Domain expertise in Revenue Cycle is preferred.  - Versatile problem solver who can navigate ambiguity and bring structure    - Flexible, growth mindset with ability to evolve and meet the needs of the business    - Demonstrated work history in-market that showcases excellence at both high-level product marketing and GTM strategy & execution as well as influencing others to achieve a common goal.    - Excellent cross-functional collaboration and communication skills, org savvy, with demonstrated experience collaborating working from executives to operators.    - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.  - Proficient in productivity applications such as Microsoft Office and AI tools like Gemini, ChatGPT and Copilot.    - Comfortable using collaboration and CRM tools such as Salesforce.    - Exceptional ROI-tracking skills, able to prove what is or is not working.  For this US-based position, the base pay range is $90,295.00 - $130,765.22 per year . Individual pay is determined by role, level, location, job-related skills, experience, and relevant education or training. This job is eligible to participate in our annual bonus plan at a target of 10.00%