Senior Product Marketing Manager Remote, USA Full time R260000003358 R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation, and workflow orchestration.  We are looking for a Senior Product Marketing Manager, Phare OS, to drive cross-portfolio marketing for Phare, the company’s flagship agentic Revenue Operating System – connecting the value of our agentic revenue operating system into a cohesive narrative customers can understand. The Product Marketing Manager will play a crucial role in aligning strategy with actionable tactics that bolster our competitive edge and transform market gaps into compelling narratives that resonate with our diverse buyer personas. This role will be a core member of the product marketing team, supported by a full range of internal and agency marketing resources and partnered with commercial and product leaders to drive revenue and customer adoption.   Here’s what you will experience working as a Senior Product Marketing Manager, Phare OS: - Market intelligence: build and maintain a systematic market intelligence program, including segmentation, TAM/SAM/SOM analysis, buyer persona research, and competitive benchmarking. Work with leadership to surface issues in segment reviews and translate insights into actionable strategies for sales, product, and executive leadership.   - Messaging and positioning: own and evolve the messaging framework for Phare, ensuring clarity, differentiation, and resonance of our value proposition across buyer personas (clinical, financial, IT). Partner with revenue cycle SMEs in Product, Operations and Product Marketing to balance technical accuracy with compelling storytelling in the form of sales presentations, case studies, and other internal and external efforts. - Cross-functional orchestration: act as the connective tissue across product, sales, operations, customer experience, etc., to migrate strategic priorities into coordinated execution. Ensure launches, RFP responses, and thought-leadership initiatives are consistently aligned, timely, and impactful across stakeholders.  - Strategic partnership and program impact: Collaborate closely with leadership and marketing peers to develop thought-leadership content and support integrated marketing efforts (e.g., customer advocacy programs, KLAS, etc.). This includes working with performance marketing to drive demand campaigns and define and communicate success metrics and measure program effectiveness.   - GTM launches: drive full lifecycle GTM execution for Phare launches and reintroductions for E2E customers partnering with Product Marketing peers — from positioning and messaging to sales enablement, campaigns, and field activation.   - Know your product and your roadmap: collaborating with product team and internal SMEs to discuss product roadmap and integrate findings into launch/GTM strategy + playbook. Includes sharing market pains and driving back into product roadmap strategy. - Proactive client communication and storytelling: develop proactive customer communication strategies and compelling case studies that showcase customer outcomes, innovations, and AI-enabled success stories to drive trust and market credibility. Required Skills: - Bachelor’s degree in marketing, computer science, business or related field AND 6+ years of B2B SaaS product marketing experience. Domain expertise in Revenue Cycle is preferred.  - Versatile problem solver who can navigate ambiguity and bring structure    - Flexible, growth mindset with ability to evolve and meet the needs of the business    - Demonstrated work history in-market that showcases excellence at both high-level product marketing and GTM strategy & execution as well as influencing others to achieve a common goal.    - Excellent cross-functional collaboration and communication skills, org savvy, with demonstrated experience collaborating working from executives to operators.    - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.  - Proficient in productivity applications such as Microsoft Office and AI tools like Gemini, ChatGPT and Copilot.    - Comfortable using collaboration and CRM tools such as Salesforce.    - Exceptional ROI-tracking skills, able to prove what is or is not working.  For this US-based position, the base pay range is $90,295.00 - $130,765.22 per year . Individual pay is determined by role, level, location, job-related skills, experience, and relevant education or training. This job is eligible to participate in our annual bonus plan at a target of 10.00%

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives. • Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption. • Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win. • Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies. • Manage product update communications to clients and prospects. • Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts. • Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform. • Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting. • Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Role Description We're looking for a hands-on Product Marketing Manager to own how we communicate with users throughout the customer lifecycle. Working closely with Product, Growth, and Operations, you'll turn product features, customer insights, and business goals into clear, engaging, high-converting campaigns. This is a highly execution-focused role. You'll own campaigns end-to-end—from messaging and asset creation to launch, analysis, and optimization. What you'll do - Lifecycle Marketing - Build and optimize onboarding, activation, retention, upsell, and reactivation journeys. - Run campaigns across email, SMS, push notifications, and in-product messaging. - Improve engagement, conversion, and retention through testing and experimentation. - Product Marketing - Define positioning, messaging, and value propositions for products and features. - Launch new products and features with clear go-to-market plans. - Create enablement materials for Sales and Customer Success teams. - Campaign Creation & Execution - Write compelling copy for emails, landing pages, product updates, and marketing materials. - Create polished campaign assets and maintain a high bar for quality and brand consistency. - Build, launch, QA, and optimize campaigns using marketing automation and CRM tools. - Performance & Analytics - Track campaign performance and define success metrics. - Analyze funnels, cohorts, engagement, and conversion data. - Run A/B tests and use data to continuously improve results. Qualifications - 5+ years in Product Marketing, Lifecycle Marketing, Growth Marketing, CRM Marketing, or similar roles. - Strong copywriting skills and the ability to simplify complex products. - Good design sense and ability to create campaign assets independently. - Experience building campaigns in tools such as Customer.io, SendGrid, n8n, PostHog, HubSpot, or similar. - Comfortable working with analytics, segmentation, A/B testing, and performance reporting. - High attention to detail and strong ownership mindset. - Startup or scale-up experience preferred. - Excellent English; French and/or Spanish is a plus. Benefits - Fully remote freelance contract. - Competitive compensation with performance incentives. - High ownership and the opportunity to build Product Marketing from the ground up in a fast-growing European PropTech company.

• Structure and lead competitive intelligence studies and research; • Monitor competitors, market trends, regulatory developments, and customer behavior; • Conduct positioning analyses, benchmarking, and identify growth opportunities; • Create and maintain battlecards, competitive analyses, and sales enablement materials for commercial teams; • Produce strategic insights to support product, marketing, and sales decision-making; • Identify differentiation opportunities and potential business threats; • Define the content strategy aligned with business objectives and brand positioning, building product narratives and key messages for different audiences; • Lead content production across all stages of the go-to-market (GTM) process; • Ensure consistency of messaging across campaigns, launches, and commercial materials; • Develop case studies, market research, whitepapers, webinars, and executive-level content in collaboration with the branding team; • Develop go-to-market (GTM) launch plans for new products, features, and strategic initiatives; • Coordinate integrated campaigns in partnership with marketing and commercial teams; • Monitor performance indicators and provide recommendations to optimize results; • Ensure alignment between marketing strategy, commercial objectives, and the product roadmap.