Sofwave

• Serve as a primary resource for sales teams and customers, providing product and clinical information. • Support the development of product positioning, messaging, and competitive differentiation. • Collaborate with Product and Clinical teams to translate technical features into customer benefits. • Assist in defining market requirements and collecting user feedback for new and existing products. • Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams. • Develop marketing tools and assets, including brochures, videos, case studies, and training materials. • Conduct market and competitive analyses to identify opportunities for growth. • Gather insights from customers and field teams to refine messaging and product strategy. • Ensure alignment between marketing, clinical, and commercial teams on product communications. • Own launch readiness plans and cross-functional execution milestones • Build go-to-market strategy and customer value proposition frameworks • Partner with KOLs and clinical/marketing team to develop evidence-based storytelling

• The Area Sales Manager is responsible for the sale in their respective territories of the Company’s products and reach internal sales goals • They are also responsible for building positive relationships with practitioners and staff • This position will also contribute to developing and implementing sales strategies aligned with Company positioning and messaging • Achieving capital equipment quota for the assigned territory • Applying professional and ethical sales techniques to close sales in assigned territory • Acquiring product knowledge through product training and competitive analysis • Creating awareness and demand for the company’s products • Identifying prospective customers by following leads from existing customers, and participating in company activities • Engaging prospective customers, on a daily basis, both in person and through other methods (text, phone calls, email, video calls, in-person visits, etc.), providing technical and administrative product information, quoting appropriate customer prices and closing deals • Maintaining all quote documentation with accurate pricing and configurations • Maintaining communications with internal personnel to ensure efforts are in line with objectives • Monitoring and sharing as appropriate market conditions, product innovations, and competitors' products, prices, and sales trends • Negotiating details of contracts and payments within Company policies and Guidelines • Supporting customer success after sales or contract execution to resolve problems and to provide ongoing support • Coordinating with Sofwave Marketing to promote products and services via events, dinners, etc.

• Responsible for the sale in their respective territories of the Company’s products and reach internal sales goals • Building positive relationships with practitioners and staff • Contribute to developing and implementing sales strategies aligned with Company positioning and messaging • Achieving capital equipment quota for the assigned territory • Applying professional and ethical sales techniques to close sales in assigned territory • Acquiring product knowledge through product training and competitive analysis • Creating awareness and demand for the company’s products • Identifying prospective customers by following leads from existing customers, and participating in company activities • Engaging prospective customers, providing technical and administrative product information, quoting appropriate customer prices and closing deals • Maintaining all quote documentation with accurate pricing and configurations • Supporting customer success after sales or contract execution to resolve problems and to provide ongoing support

• Identify new potential clients and establish several daily touchpoints with these businesses through calls, emails, and in-person visits to build relationships and generate interest • Proactively follow up with prospects to maintain engagement and move them through the sales funnel • Accompany the ASM on prospects visits and meetings to observe, learn, and gain first-hand experience in sales, strategies, relationships building, and closing techniques • Set up and coordinate daily meetings with prospects to discuss their needs and present solutions, ensuring a steady pipeline of opportunities within the assigned territory • Backfill the ASM during customer events, workshops and tradeshows to represent the company, engaging with attendees, and addressing inquiries to ensure a seamless experience • Work alongside the ASM to input, track, and update all prospect interactions in Salesforce • Ensure data accuracy and maintain an up-to-date sales pipeline to support informed decision-making and reporting • Ensure compliance with company policies and regulatory requirements in all activities