• Monitor and analyze advertising activity of key competitors across platforms (Meta, Google, TikTok, etc.); • Track trends in health, wellness, fitness, and subscription-based products; • Maintain an organized database of notable ad examples, campaigns, messaging approaches, and market innovations; • Create weekly reports summarizing key competitor moves, creative shifts; • Share clear, actionable insights for User Acquisition and Creative teams — quick takeaways + deep dives when needed; • Suggest new ideas based on emerging trends, consumer behavior, and market changes; • Assist with ad hoc research projects based on marketing team priorities; • Present findings in a visual, digestible format using Miro, FigJam, Slides, or Notion; • Apply tools like Meta Ad Library, TikTok Creative Center, Similarweb, App Annie & other to ensure high-quality research and insights.

• Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention. • Build and optimize HubSpot programs: workflows, sequences, lists/segments, lead scoring (if applicable), and lifecycle stage logic. • Create and manage multi-channel communications (email, SMS/text, in-app/other comms as applicable) including: onboarding and education series, milestone-based reminders and nudges, campaign readiness and compliance-oriented comms (in partnership with Legal/CS), performance check-ins and best-practice playbooks, and re-engagement and win-back programs • Develop segmentation based on issuer stage, industry, fundraising status, behavior, and operational signals. • Run testing and optimization: A/B tests, deliverability monitoring, template improvements, send-time experiments, message hierarchy. • Partner with Directors of Funding Growth to align messaging with real client needs, and to surface insights back into playbooks and enablement. • Collaborate with Product/Eng/Ops to ensure events/data are usable in HubSpot (properties, lifecycle definitions, instrumentation). • Maintain a content library of modular templates/snippets that can be reused and personalized. • Report on results weekly/monthly and translate performance into action: what’s working, what’s not, and what to change.

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. Our growing team of experts is committed to improving our customers' lives. We are seeking an experienced Lifecycle Manager to own the development and ongoing management of our loyalty and rewards program, encompassing product review acquisition, subscriptions, and all factors impacting the lifetime value (LTV) of our customers. This role will champion ongoing improvements across our targeted key performance indicators, including but not limited to retention and churn rate, subscription and product review acquisition, and LTV. As a key member of the marketing team, the Lifecycle Manager will initially report to the Chief Marketing Officer and ultimately to the Director of E-commerce.

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python. • Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement. • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams. • Ensure that insights are actionable and tied to client business goals. • Provide strategic advice and "so what" insights for ongoing measurement optimization. • Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact. • Consistently drive efficiencies within the current measurement and marketing science processes • Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department