Title: App Growth Marketing Manager Locations: Norwalk, CT United States New York, NY time type Full time Hybrid job requisition id R5672 Job Description: App Growth & Acquisition Specialist This role is eligible for our hybrid work model: Two days in-office. From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide - capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. Why this job's a big deal: We're looking for an App Growth & Acquisition Specialist to help grow Priceline's mobile app audience and drive high-quality installs at scale. This role sits at the heart of our performance marketing team - blending analytics, creativity, and strategy to acquire new app users. If you're data-driven, love testing new growth tactics, and want to make a measurable impact on one of the most recognized brands in travel, this is a chance to shape how millions of travelers discover and book with Priceline. In this role you will get to: - Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic). - Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance. - Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality. - Collaborate with: - creative teams to test and evolve ad concepts, messaging, and app store assets - analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy. - Product and CRM teams to improve onboarding, retention, and LTV of acquired users - Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners - Manage budgets, forecasts, and pacing to deliver efficient and scalable growth. - Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation. - You'll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users. - Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices. - Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users. Who you are: - 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition. - Proven track record managing paid app install campaigns and ASO programs. - Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau. - Experience with A/B testing, creative optimization, and data-driven decision-making. - Deep understanding of mobile attribution, tracking, and privacy frameworks. - Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams. - Passion for travel, technology, and innovation in the mobile space. - Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust. - The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $95,000-$120,000. #LI-EH1 #LI-Hybrid Who We Are WE ARE PRICELINE. Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it's a dream vacation, your cousin's graduation, or your best friend's wedding - we make travel affordable and accessible to our customers. Our culture is unique and inspiring (that's what our employees tell us). We're a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn't stabilized. We're on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration. Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable. If you want to be part of something truly special, check us out! Flexible work at Priceline Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office. Perks & Benefits at Priceline Our benefits are designed to support your health, wellbeing, and life inside and outside of work. Eligible Priceliners have access to: Health & wellness coverage including medical, dental, vision, and mental health resources Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location) Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together Specific benefits and programs vary by location. Inclusion is a Big Deal! To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We'd love for you to join us and help shape what makes our team extraordinary.

• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty. • Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention. • Establish clear performance dashboards, reporting cadences, and insight‑driven optimization routines. • Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability. • Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees. • Identify risks, gaps, and performance issues; escalate insights and recommendations with clarity and data. • Lead ongoing management and optimization of third‑party delivery platforms. • Partner cross‑functionally to improve awareness, promotions, profitability and operational compliance. • Drive platform sales and conversion into owned DQ channels while protecting brand standards and franchisee profitability. • Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms. • Shape customer journeys, program mechanics, and activation plans with a focus on adoption and feasibility. • Build foundational governance, SOPs, and measurement frameworks required for sustainable scale. • Oversee social media, website, and SEO performance as part of the broader digital ecosystem. • Ensure activities drive traffic, engagement, and conversion in support of digital growth objectives. • Manage agency partners and ensure alignment with brand and business priorities. • Serve as a trusted digital partner to franchisees across all digital initiatives. • Develop training materials, communications, and playbooks to drive adoption and confidence. • Present clearly and credibly in franchisee forums and working sessions.

• Email campaigns and sequences — build, schedule, and monitor in Go High Level • Content calendar — own the publishing calendar across LinkedIn, email, and the website • Landing pages and lead magnets — build and test, track conversion rates • Social media — LinkedIn-first, consistent posting tied to ICP targeting • Campaign performance tracking — weekly KPI dashboard updated without being asked • Event coordination — trade shows, conferences, webinars — logistics, materials, follow-up sequences • Customer case studies — identify candidates, coordinate interviews, produce written and video assets • Website updates — content updates, landing page creation, basic SEO hygiene • Graphic design — Canva or equivalent, for social, ads, one-pagers, and email assets

Role Description We're looking for someone who lives and breathes AI and wants to channel that into marketing and growth. Planoly is an established, profitable platform trusted by 30,000+ creators, solopreneurs, and small content-first businesses. We're entering our next phase of growth and need a Head of Growth to build the engine. No bloated stack, bloated spray-and-pray budgets, or 18-month plans. We want an AI-first operator who orchestrates rather than delegates, runs lean by preference, turns ideas into growth in days, and can 100x their output through smart use of tools. What You’ll Do: - Own growth projects concept to execution (strategy, build, launch, and iteration) - Guide creative and content outputs to align with brand standards while staying conversion-focused - Scale our content engine - turn one idea into many angles, formats, and channels - Build demand generation from a strong foundation - Turn audience attention into measurable, compounding growth - Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency - Build your own tools, automations, and workflows to solve growth problems - Run rapid experiments across channels, testing messaging, creative, audiences, to find what actually drives sign-ups and activation - Lead product launches alongside Product, shaping positioning, messaging, and go-to-market - Stay on the bleeding edge of AI capabilities, scouting new tools and figuring out how to apply them to marketing before anyone else does Qualifications - You think of opportunities instead of tasks - You blend instincts and data to spot patterns others miss, and leverage those insights to hypercharge growth - You have an intuition for what makes people click, sign up, and stick around - You are balanced between creative and analytical, naturally fluent across storytelling and data-driven decision-making - You think in systems and automations, not one-off campaigns - You have turned attention into pipeline into revenue - You get more out of every tool, dollar, and asset than anyone expects - You've shipped AI-assisted projects: agents, automations, apps, content systems, or workflows - High agency and independence - you own projects end-to-end with minimal hand-holding - Strong written communication - you can simplify complex ideas and write copy that connects - You have proven success scaling full-funnel marketing from awareness all the way through retention - Bonus: experience in the creator economy, social media, or content tools Benefits - Competitive salary commensurate with experience and a founding-level role - Founding team level equity participation - Comprehensive health, dental, and vision benefits - Flexible PTO and a remote-first culture that trusts you to manage your time - Annual team offsites and the occasional IRL jam session when it matters How to Apply Skip the cover letter. Send us a link to something you’ve designed and built—a funnel motion, a prototype, a side project. We want to see how you think about marketing problems and how you bring ideas to life in addition to your résumé.