50 Marketing

• Email campaigns and sequences — build, schedule, and monitor in Go High Level • Content calendar — own the publishing calendar across LinkedIn, email, and the website • Landing pages and lead magnets — build and test, track conversion rates • Social media — LinkedIn-first, consistent posting tied to ICP targeting • Campaign performance tracking — weekly KPI dashboard updated without being asked • Event coordination — trade shows, conferences, webinars — logistics, materials, follow-up sequences • Customer case studies — identify candidates, coordinate interviews, produce written and video assets • Website updates — content updates, landing page creation, basic SEO hygiene • Graphic design — Canva or equivalent, for social, ads, one-pagers, and email assets

• Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution. • Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot. • Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot. • Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion. • Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant. • Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans. • Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship. • Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance. • Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned. • Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.

• Coordinate, plan, and execute marketing campaigns • Write, schedule, and manage content • Optimize marketing systems and processes • Manage the company's social media presence • Coordinate and execute events

• Coordinate, plan, and execute marketing campaigns across multiple media channels • Establish a collaborative working relationship with the business owner • Create and manage content calendar • Develop and optimize customer experience through marketing efforts • Track KPIs and campaign performance regularly • Coordinate marketing activities with other departments

• Coach active clients using Lean Marketing IP, ensuring consistent progress toward defined marketing and business growth goals • Run high-impact coaching calls (1:many and structured 1:1) focused on diagnosis, prioritization, clarity, and next best actions • Create & review client marketing plans, messaging, and funnels, diagnose business and funnel constraints and prescribe the highest-leverage next actions • Hold clients accountable to 90-day goals and KPIs, tracking progress and intervening when momentum stalls. • Guide clients in building or improving in-house marketing systems and teams, not outsourcing chaos.

• Own the revenue system end to end • Drive a minimum 20% month-on-month revenue increase • Build sales infrastructure and systems • Enable and coach a high-performing team • Forecast and report on sales metrics

• Coordinating, planning, and executing marketing campaigns across multiple media channels. • Establishing a collaborative working relationship with the business owner. • Creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion. • Developing and executing email marketing campaigns and managing CRM management. • Optimizing marketing systems and processes. • Managing the company’s social media presence. • Tracking KPIs and campaign performance.

• Helping with writing emails and blogs for clients • Driving engagement and clicks to help clients book more meetings • Telling clients' stories in a way that resonates with their target audience • Communicating the value of their service/product

• Coordinating with sales-people and distributors to create sales-enablement materials and strategies. • Developing and executing email marketing campaigns and managing a CRM. • Managing and growing the company's ecommerce website. • Writing and editing marketing copy for various channels. • Coordinating and managing video content and production pipeline. • Designing lead magnets, resources, and marketing materials. • Managing the company's social media presence and tracking KPIs.