The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.
Campaign Analyst
Location
United States
Posted
15 days ago
Salary
$75K - $80K / year
Seniority
Mid Level
Job Description
Campaign Analyst
the Ad Council
Role Description The Ad Council’s Insights & Analytics team is seeking a Campaign Analyst to support the measurement, interpretation, and strategic application of data across national, multi‑channel campaigns. This role goes beyond reporting to ensure data integrity, translate performance into decision-ready insights, and guide cross-functional teams on campaign optimization. What You’ll Do - Own evaluation and interpretation of performance data across channels for a defined set of campaigns within the broader portfolio. - Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives. - Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors. - Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation. - Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs. - Translate data into insights and actionable recommendations. - Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization. - Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations. - Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance. - Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture. - Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions. Qualifications - 3+ years of experience in marketing, media, or digital analytics. - Strong ability to translate data into strategic recommendations and business implications. - Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios. - Detail-oriented and commitment to data quality, accuracy, and measurement integrity. - Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis. - Excel and PowerPoint expertise. - Experience with databases and BI tools (Tableau, Looker Studio). - Familiarity with Google Tag Manager preferred but not required. - Strong communication skills with the ability to influence stakeholders through insights. - Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness. Benefits - Full remote work arrangements. - Robust and flexible time off. - Parental/Caregiver leave; “Health” days. - Comprehensive Medical, Dental and Vision plans. - Health and Flexible Savings benefit. - Reimbursement toward health and wellness expenses. - Additional insurances for your spouse/children/pets. - Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions. - Professional and skill-based development opportunities; Tuition Reimbursement.
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