• The Customer Growth Partner (CGP) owns the overall client engagement and serves as the primary contact for the client relationship • Drives account expansion and diversification across stakeholders, LoBs, and other BUs • Aligns account objectives to BU strategy in collaboration with BU / LoBs and KAM (Key Account Management) leadership • Is accountable for account budgeting and financials across Project BUs and LoBs, consolidating inputs and steering toward targets • Maintains forecast accuracy by consolidating and updating account-level revenue/margin inputs according to the account-management cadence • Oversees account-wide legal and contractual aspects such as MSAs, NDAs, and Rate Cards, ensuring consistency across engagements • Executes and continuously improves account governance and management discipline via defined processes/frameworks and reporting cadence • Contributes to regular governance reviews of process implementation consistency, performance vs objectives, RAG (red-amber-green) status, and corrective actions • Coordinates across LoBs/BUs so client messaging, pricing, and governance are consistent, while LoBs owns specialized delivery (CCS – Custodian of Customer Success driven) and SOW execution within the scope • Enables a seamless client experience by connecting the right internal stakeholders and ensuring alignment between relationship goals and delivery execution

• You will drive customer revenue through outbound calls, emails, and engagement campaigns focused on activation, subscription conversion, renewal recovery, and retention. • You will help parents complete account setup, understand the value of OurFamilyWizard, and move through the subscription process with confidence. • You will contact existing and recently lapsed customers to support renewals, recover missed payments or expired subscriptions, and encourage continued platform usage. • You will maintain consistent outbound volume across calls, emails, and other customer engagement experiments. • You will meet or exceed performance goals related to outbound activity, customer contact rates, conversion rates, renewal recovery, call quality, and customer experience. • You will accurately document customer interactions, outcomes, objections, and account updates in internal systems. • You will share customer insights, objections, and patterns with the broader team to improve messaging, targeting, process, and product experience. • You will support ongoing experimentation by helping test new scripts, email sequences, call strategies, audience segments, offers, and outreach workflows. • You will collaborate with Customer Support, Sales, Marketing, Product, and Operations to improve customer outcomes and increase conversion across the customer journey.

Role Description Como Growth Manager serás responsable de diseñar, ejecutar y escalar estrategias de crecimiento a lo largo de todo el funnel. Trabajarás de manera transversal con producto, marketing y data para identificar oportunidades de adquisición, activación y retención, transformando hipótesis en experimentos medibles y resultados de negocio. Qualifications - 3+ años en roles de growth, marketing digital o producto. - Experiencia diseñando y analizando experimentos A/B. - Dominio de herramientas de analytics (GA4, Mixpanel, Amplitude o similar). - Capacidad de trabajar con SQL o herramientas de BI de forma autónoma. - Mindset data-driven con orientación clara a resultados. Requirements - Definir y ejecutar un roadmap de experimentos de crecimiento priorizando por impacto y velocidad de aprendizaje. - Analizar métricas de adquisición, activación, retención, referidos e ingresos (framework AARRR) para detectar palancas de crecimiento. - Colaborar con producto para incorporar loops de crecimiento viral y mejoras de onboarding en el core del producto. - Gestionar y optimizar campañas de paid, SEO/SEM, email marketing y canales orgánicos para mejorar el CAC y ROAS. - Implementar y mantener el stack de herramientas de growth (analytics, automatización, CRM) asegurando calidad de datos. - Reportar resultados de experimentos con claridad, documentar aprendizajes y comunicar impacto al liderazgo. Benefits - Experiencia en entornos SaaS o marketplaces B2C/B2B. - Conocimiento de paid acquisition (Meta Ads, Google Ads). - Experiencia con herramientas de automatización (HubSpot, Braze, Customer.io). - Noción de producto y capacidad de trabajar con equipos de ingeniería.

• You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR. • That means owning the full funnel: awareness, demand generation, trial conversion, and expansion. • You'll work with a design team and an ads agency, so you're coordinating and directing. • Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition. • Your north star metric is to grow MRR.