Town Web

• You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR. • That means owning the full funnel: awareness, demand generation, trial conversion, and expansion. • You'll work with a design team and an ads agency, so you're coordinating and directing. • Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition. • Your north star metric is to grow MRR.

• Conduct regular conversations with municipal & county clerks and government administrators to understand their day-to-day workflows, pain points, and current tools. • Participate in sales calls as an observer to identify recurring objections, unmet needs, and the language customers use to describe their problems. • Work with our support and client success teams to surface emerging issues from existing customers whose needs have evolved. • Build and maintain a deep understanding of the competitive landscape such as what exists, what's missing, and what clerks wish they had • Identify unmet needs in the market and help prioritize what to build, improve, or retire • Evaluate both incremental improvements to existing products and opportunities to bring entirely new tools to market • Partner with marketing to develop messaging and copy grounded in the words customers actually use — not the words we wish they'd use • Train sales and client services teams on product capabilities so they can speak confidently about what we've built • Work closely with engineering to translate customer insights into clear, prioritized requirements

• Lead the editorial vision and write the core content • Coordinate with design and print production to ensure the final piece is cohesive and professionally executed • Create the overarching concept/theme for the inaugural issue • Build a complete table of contents (features + departments + recurring columns) • Establish voice/tone guidelines and editorial standards (what we do / don’t do) • Identify interview opportunities: clerks, administrators, election staff, records, etc. • Shape the “editorial spine” so the issue reads with momentum and cohesion • Write original feature-length stories (reported or interview-based) • Draft opinion/perspective pieces rooted in real municipal operations (not hot takes) • Create lighter recurring elements (e.g., field notes, checklists, desk-reference tips) • Conduct or support interviews; synthesize them into clean, compelling narratives • Work with stakeholders to ensure accuracy without losing editorial independence/voice • Partner with a designer to align story structure with layout (pagination, flow, hierarchy) • Edit and refine copy in layout (tightening, reordering, making it scan-friendly) • Coordinate with print vendor: specs, paper options, schedules, file delivery • Manage proofing rounds and final sign-off prior to print • Ensure the publication lands as a polished, readable object—something people keep

• Support Team Coordination: Provide day-to-day guidance to support agents by helping answer questions, reviewing complex tickets, and ensuring responses maintain a consistent level of professionalism and clarity. • Daily Support Operations: Monitor support activity across all channels including the ticketing system, email, and phone. Help ensure queues remain organized, workloads are balanced, and customer inquiries receive timely responses. • Escalation Assistance: Assist with escalated or sensitive customer issues when additional experience or coordination is needed. • Customer Experience Standards: Maintain a high standard of customer service across all support interactions. • Process Improvement and Operational Efficiency: Identify recurring support trends and work with leadership to improve workflows, documentation, and internal processes. • Documentation & Knowledge Base Maintenance: Help maintain and improve Standard Operating Procedures (SOPs), workflows, and knowledge base documentation. • Support Performance Reporting: Track and report on key support metrics including response time, resolution time, and customer satisfaction. • Concierge Level Customer Experience: Support the team in delivering a concierge-level customer experience by promoting thoughtful responses, proactive assistance, and a strong customer-first mindset.

• Assess, design, and implement a CPQ solution integrated with Salesforce that supports dynamic pricing, bundle logic, structured workflows, and clean revenue reporting from quote generation through contract execution and downstream fulfillment. • Advise on foundational Revenue Operations processes appropriate for a $2M ARR organization preparing for its next stage of growth. • Evaluate and recommend the appropriate CPQ approach, including Salesforce-native or third-party solutions. Design the pricing engine logic, product configuration framework, and bundle discount structure to support variable pricing inputs and promotional flexibility. • Design a system that incorporates municipality characteristics such as population, SNAP data, and population velocity into pricing logic. • Align CPQ configuration with Salesforce lifecycle stages, pipeline definitions, and forecasting structure. • Implement streamlined proposal workflows that allow sales representatives to generate accurate, branded proposals efficiently. • Structure bundled pricing logic to incentivize multi-product adoption while maintaining margin discipline. • Establish foundational revenue operations processes, including standardized sales stages, reporting architecture, and scalable workflows aligned to current scale. • Document system architecture, pricing logic, and operational workflows. Train sales and leadership teams to ensure consistent usage and long-term maintainability.

• Manage the Marketing Manager’s calendar, scheduling, and daily priorities • Draft and send communications on behalf of the marketing team • Prepare agendas, meeting notes, and follow-up action items • Handle correspondence with vendors, partners, and internal stakeholders • Organize and maintain marketing documentation, SOPs, and file systems • Support planning and logistics for state and national municipal conferences • Track timelines, compliance requirements, booth materials, and vendor deadlines • Coordinate travel arrangements and pre-event preparation for the team • Compile post-event notes, lead lists, and performance summaries • Maintain marketing project calendars and production schedules in ClickUp or similar tools • Track status of active campaigns and flag delays or blockers to the Marketing Manager • Coordinate asset handoffs between designers, copywriters, and external agencies • Ensure brand consistency in materials before publication or distribution • Manage day-to-day communication with printers, designers, and marketing contractors • Track deliverable timelines and invoice status • Maintain vendor contact lists and relationship documentation • Pull and organize marketing performance data for weekly and monthly reporting • Maintain dashboards and KPI tracking in project management and CRM systems • Support alignment between marketing and sales by coordinating shared workflows

• Maximize earned media coverage and free trial signups culminating in a high-impact, single-day PR push campaign in early May. • Researching and helping to build targeted media and influencer contact lists relevant to govtech and public sector audiences • Writing and sending pitches to journalists, reporters, editors, and influencers. • Managing follow-ups and ongoing relationship management throughout the campaign • Identifying and negotiating earned media placement opportunities along with sponsored editorial content, advertorials, and sponsored social/media posts • Tracking outreach activity and coverage results in a shared system • Coordinating logistics with media and influencers leading up to and on the PR day itself

• Perform high-volume outbound calling and structured email follow-up to municipal contacts • Set qualified appointments as a core outbound function • Generate trial signups as a primary outcome of outbound activity • Guide new trials through onboarding steps and maintain activation momentum • Re-engage inactive trials and drive clear next steps • Support progression of larger or more complex opportunities through consistent follow-up • Prospect and engage state associations and partnership opportunities to create scaled pipeline access • Maintain clean and accurate pipeline stages, tasks, and notes in Salesforce • Track trial source, start date, engagement status, and next step to prevent stagnation • Flag lead quality issues such as duplicates, incorrect contacts, or non-decision makers**Coordinate with leadership and operations on lead distribution and process optimization**