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Workana

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Growth Manager

Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 51-200Since 2012H1B No SponsorCompany SiteLinkedIn

Location

Argentina

Posted

59 days ago

Salary

0

Seniority

Lead

Job Description

Growth Manager

Workana

Role Description Como Growth Manager serás responsable de diseñar, ejecutar y escalar estrategias de crecimiento a lo largo de todo el funnel. Trabajarás de manera transversal con producto, marketing y data para identificar oportunidades de adquisición, activación y retención, transformando hipótesis en experimentos medibles y resultados de negocio. Qualifications - 3+ años en roles de growth, marketing digital o producto. - Experiencia diseñando y analizando experimentos A/B. - Dominio de herramientas de analytics (GA4, Mixpanel, Amplitude o similar). - Capacidad de trabajar con SQL o herramientas de BI de forma autónoma. - Mindset data-driven con orientación clara a resultados. Requirements - Definir y ejecutar un roadmap de experimentos de crecimiento priorizando por impacto y velocidad de aprendizaje. - Analizar métricas de adquisición, activación, retención, referidos e ingresos (framework AARRR) para detectar palancas de crecimiento. - Colaborar con producto para incorporar loops de crecimiento viral y mejoras de onboarding en el core del producto. - Gestionar y optimizar campañas de paid, SEO/SEM, email marketing y canales orgánicos para mejorar el CAC y ROAS. - Implementar y mantener el stack de herramientas de growth (analytics, automatización, CRM) asegurando calidad de datos. - Reportar resultados de experimentos con claridad, documentar aprendizajes y comunicar impacto al liderazgo. Benefits - Experiencia en entornos SaaS o marketplaces B2C/B2B. - Conocimiento de paid acquisition (Meta Ads, Google Ads). - Experiencia con herramientas de automatización (HubSpot, Braze, Customer.io). - Noción de producto y capacidad de trabajar con equipos de ingeniería.

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