Role Description As Senior Director, Product Management & Market Activation, you will own how Unit4’s innovation is translated into market narrative, demonstration, and commercial impact. Operating at the intersection of Product and the market, you will lead the product marketing, analyst relations, and demonstration operations teams, elevating Unit4’s go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensure that how we position, communicate, and demonstrate innovation lands as powerfully in the market as what we build. This role can be hired remotely in Spain, Portugal or UK. Your mission - Leading the global go-to-market launch of Unit4’s AI-native architecture: an 18-month, company-wide initiative that will define how we bring innovation to market going forward. - This is a transformational launch role with lasting impact. - Establish repeatable GTM disciplines that future innovations will follow. What you'll be responsible for - Owning the AI-native GTM launch. - Leading the GTM strategy and execution for Unit4’s AI-native architecture - a company-wide, 18-month initiative. - Translating complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs. - Aligning Product, Sales, Customer Success, and Services around a unified, revenue-focused launch. - Using this launch to establish scalable GTM disciplines for future innovation. - Building and leading a product marketing function that endures beyond individual launches. - Shifting messaging from features to outcomes and economic impact. - Developing GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins. - Partnering closely with Product to ensure launches are market-ready and commercially sharp. - Challenging launch readiness when the value story isn’t credible or provable. - Integrating demonstration services into the narrative so demos deepen the story—not distract from it. - Ensuring consistency from message → demo → proof across the buyer journey. - Establishing demos as an ongoing commercial lever, not just launch support. - Leading analyst relations to position Unit4’s AI capabilities as differentiated and material. - Using analyst engagement to validate messaging, refine positioning, and build credibility. - Strengthening Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations. - Treating product marketing as a revenue driver, not a content factory. - Defining KPIs that connect GTM execution to pipeline, win rates, and deal velocity. - Partnering closely with Sales to continuously iterate based on what lands—or doesn’t—in the field. - Leading and developing a team of mid to senior-level professionals. - Creating clear growth paths and learning opportunities. - Driving AI literacy and automation across the function. - Setting standards of excellence that raise performance across teams. Qualifications - You’re a senior product marketing or GTM leader who has led major platform or transformational launches in B2B SaaS or enterprise software. - Operates comfortably between Product, Sales, and market reality. - Thinks in commercial outcomes, not just messaging quality. Requirements - This role is accountable for driving meaningful commercial impact through go-to-market execution. - Success is measured by how effectively our narratives, demonstrations, and enablement contribute to: - Pipeline growth - Improved win rates - Faster deal progression - When messaging resonates but commercial outcomes fall short, this role is responsible for refining the story, strengthening proof, and improving market execution in close partnership with Sales. Benefits - A culture built on trust - giving you freedom and autonomy to be successful. - Balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being. - Talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry. - A commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet. - A safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.

Title: Product Marketing Manager Location: Sydney Australia, San Francisco, CA Work Type: Hybrid, Full Time Job Description: Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world's most innovative startups. The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue. About the role As our Product Marketing Manager, you will partner with the marketing, product, sales, and customer success teams to bring Dovetail to market and shape how customers and prospects understand the value of our platform. This is a hands-on, high-leverage role for a builder. You will drive a clear set of outcomes across positioning, product launches, customer stories, webinars, blogs, video content, and competitive narrative by integrating AI into your daily craft. We are looking for someone who treats modern AI tools as a system to be designed, not a shortcut to be reached for, and who has the taste to know when the output is ready to ship. What you'll do - Build repeatable, AI-powered marketing systems. You will design and operate the workflows, prompts, and tooling that let us produce content at a higher quality bar and at greater speed than a traditional product marketing function. You will partner closely with our engineering teams to ship internal tools and unlock automation in places a traditional product marketer cannot reach. - Direct AI to ship work with taste. You will set the quality bar and bring the editorial judgment that turns raw model output into copy that sounds like Dovetail. You will know when a draft is ready, when it is not, and what to change to close the gap. - Drive positioning and messaging across our product surfaces. You will manage the copy on our website, including persona and use case pages, comparison pages, blogs, and product pages, keeping our story sharp, opinionated, and consistent across every customer touchpoint. - Lead product launches end to end. You will partner with product, design, marketing, and engineering on launch planning, then execute across channels including blog, email, social, sales enablement, and web, so every release lands with impact. - Build the customer story library. Alongside the brand and content team, you will ship a steady cadence of customer stories, from named case studies of our most strategic accounts to a wider library of anonymized stories. You will run the work end to end: identifying the story, interviewing the customer, and shipping the asset. - Sharpen our competitive narrative. You will manage our competitive positioning and displacement messaging, equip sales with battlecards and objection-handling material, and feed wins and losses back into our positioning. - Enable our go-to-market teams. You will arm sales and customer success with the assets, talk tracks, and proof points they need to win deals and drive expansion, and partner closely with the SDR team on outbound content and campaigns. Skills and experience - Taste. A high editorial bar across formats, with a portfolio that demonstrates clarity, voice, and judgment, including website copy, blog, customer stories, and sales collateral. You can articulate why a piece of work is good or bad, and you hold others to the same standard. - AI fluency as craft. Hands-on with modern AI tools such as Claude or ChatGPT, with concrete examples of workflows you have designed and improved over time. You see AI as a system to operate, not a button to press, and you know how to direct it to produce work that meets your standard. - A systems builder. Comfortable partnering with engineers to ship internal tools, prompts, and automation. You think in feedback loops and repeatable processes, not one-off deliverables. - Strong video producer. You record your own demos, walkthroughs, and short customer facing content. The team moves faster because you're making it, not briefing someone else. - Strong product marketing fundamentals. A track record of bringing products to market: positioning, launch, narrative, and enablement. You can do the work, not just review it. - Hands-on in the weeds. You write the page, conduct the interview, build the deck, and ship the asset, rather than waiting for a brief. - A strong cross-functional collaborator across product, sales, customer success, design, and engineering. - Bias to action. You would rather ship a strong draft and iterate than wait for perfection. About you You sweat the details. You care about words. You can hold a clear point of view, and stay humble when the evidence changes your mind. You would rather drive the outcome of a single page that performs than the volume of a content calendar. You will thrive here if you want to compound your craft with AI, rather than defend a pre-AI way of working. Benefits - Equity for everyone. Along with a competitive base salary, we offer options to keep us focused on driving long-term impact. - An environment designed for doing your best work, wherever you are. Our Sydney office is designed to maximize in-person first collaboration, while our US team is supported with a flexible remote set up. - Join our community. Find your people in a Doveclub, bond with your team on the regular, celebrate small wins, big milestones and cultural events with the whole company. - Learn & Thrive. Quench your thirst for knowledge with our generous L&D allowance or get support to Thrive, not just survive, using our wellness budget. - Ample PTO. Time off for the hard work you put in. 4 weeks accrued leave, floating public holidays and additional Kit Kat days throughout the year. - Work from anywhere. Up to 4 weeks per year to do your job anywhere in the world. - Generous parental leave. We offer up to 20 weeks of paid parental leave to support new parents. - 4 weeks at 4 years. 4 years is a long time in tech, and we value loyalty. Take a well-earned break of 4 weeks off on Dovetail. - Stellar benefits for those located in the US. Comprehensive health, dental, vision, 401(K) and more offered through Sequoia. At Dovetail, we're passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It's no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an underrepresented group.

• support the preparation and organization of go-to-market and sales materials such as presentations, one-pagers, case studies, and internal documentation • help conduct market, customer, and competitor research to support positioning and communication initiatives • assist in organizing feedback and insights related to new service offerings and packaged solutions • support productization initiatives by helping structure and document CRM and RevOps services • collaborate with leadership and cross-functional teams on ongoing commercial and marketing initiatives • help prepare marketing communication materials, including social media posts, email content, and campaign assets • support internal coordination and knowledge organization across sales, marketing, and delivery teams

Role Description Want to learn how product launches, SaaS marketing and AI-driven campaigns work in real life? We’re looking for a curious and proactive person who wants to grow in Product Marketing and Go-To-Market activities. This is a hands-on support role focused on research, coordination, content preparation, and helping organize commercial and marketing initiatives across the company. - Support the preparation and organization of go-to-market and sales materials such as presentations, one-pagers, case studies, and internal documentation. - Help conduct market, customer, and competitor research to support positioning and communication initiatives. - Assist in organizing feedback and insights related to new service offerings and packaged solutions. - Support productization initiatives by helping structure and document CRM and RevOps services. - Collaborate with leadership and cross-functional teams on ongoing commercial and marketing initiatives. - Help prepare marketing communication materials, including social media posts, email content, and campaign assets. - Support internal coordination and knowledge organization across sales, marketing, and delivery teams. Qualifications - Strong written and verbal English communication skills. - Interest in technology, AI, automation, SaaS, CRM, and go-to-market topics. - Organized and detail-oriented approach to work. - Willingness to learn and develop commercial, product marketing, and go-to-market skills. - Ability to research information and communicate findings clearly. - Comfortable working in a fast-changing environment. - Basic presentation and content preparation skills. - Nice to have: - Interest in B2B marketing, SaaS, RevOps, or consulting environments. - Familiarity with tools such as HubSpot, Notion, Canva, Google Workspace, or AI tools. - Experience creating presentations, simple marketing assets, or research summaries. - Experience from internships, student organizations, startup environments, freelance projects, or agency work is a plus, but not required. Benefits - Remote-first work or office-based in Cracow, Poznan, or Warsaw — it’s up to you. - Full-time job (30–40 hours per week possible depending on availability). - European working hours (aligned with the CET time zone). - Flat structure where everyone owns their responsibilities. - Work in a highly organized environment (clear processes, structured communication, no chaotic projects, no unnecessary calls). - Exposure to international clients and advanced CRM & marketing automation ecosystems. - Flexible working hours. - Great software and hardware (MacBooks). Company Description We are a top-rated HubSpot Elite Partner in Central and Eastern Europe, specializing in CRM implementations and web solutions for B2B companies. We design and build CRM ecosystems and high-performing websites using HubSpot CMS and other modern CMS platforms. Our work connects marketing, sales, and operations into one structured, data-driven system that helps companies scale and grow predictably. We combine strategy, CRM/CMS architecture, and AI-powered tools to deliver scalable digital foundations and real business impact. - 7+ years of profitable growth. - 350+ completed projects worldwide. - 450+ web pages delivered. - Clear processes and structured project delivery. - Flat organization with real ownership and impact. Recruitment Process - Online conversation with our recruiter — we’ll tell you more about the company and the role, and ask about your experience and expectations. - A short recruitment task. - A meeting with team members, where we’ll get to know you better and dive deeper into the responsibilities and working environment.