• Purchase and operate the company’s paid media, primarily on Google Ads and Meta Ads; • Define strategies and tactical plans to drive results; • Optimize processes based on data from Google Analytics, Firebase, AppsFlyer/Adjust and/or clients’ databases; • Analyze and interpret media performance data to develop insights and continuous improvements; • Build and maintain communication and relationships with clients and vendors; • Propose solutions using new ad formats and media channels for our clients; • Ensure best practices and proper functioning of media campaigns; • Be available to resolve technical questions and assist with specific media-related requests; • Demonstrate value to the client through results presentations and action plans; • Develop and implement A/B tests to optimize media campaigns and user conversion; • Train and upskill the team in new media practices and tools; • Stay up to date on market trends and innovations in marketing.

• Drive GTM planning and execution for new Hatch feature launches • Maintain a deep understanding of the competitive landscape, industry trends, and customer needs • Assess market needs and conduct research to influence new product development • Develop differentiated narratives for customer acquisition and product adoption • Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption • Share market insights to develop deeper empathy for customers • Be a strategic partner for Growth, Event, and Customer Marketing leads • Build and maintain persona-level messaging frameworks • Track and synthesize win/loss data, produce battle cards and sales talk tracks • Treat AI as a multiplier in your day-to-day • Evolve your scope as the team and business grow

Role Description The Senior Principal Product Marketing Specialist is a highly skilled and advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. This role collaborates with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market. It ensures that the Sales and GTM functions are informed, trained, and enabled to sell the product or service, while also coaching and mentoring less experienced team members to achieve team and individual KPIs. Key responsibilities: - Develops specific marketing plans and activities for products and/or product lines to establish, enhance, or distinguish product placement within the competitive arena. - Provides thought leadership content and whitepapers that support the positioning of the product. - Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio. - Converts the technical positioning of the product into key market messages, positioning collateral, and sales tools prior to the launch of a new product. - Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams. - Analyzes the competitive landscape and identifies the competitive differentiation of company products against competitor products. - Drives market positioning programs and activities that are product-related, thereby clearly positioning the company and the product in the market. - Creates client marketing/reference content such as datasheets, case studies, videos, and references. - Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution. - Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell a particular product. - Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs. - Influences the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product. - Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics. - Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics. Qualifications - Excellent collaboration and engagement skills to effectively interact with senior-level stakeholders. - Excellent business and commercial acumen. - Excellent interpersonal skills to drive campaigns, value propositions, and marketing messages. - Excellent coaching and mentoring skills. - Excellent technical writing skills with a creative flair. - Strategic thinking ability to consider longer-term impacts of marketing programs. - Ability to implement sustainable and practical solutions in the business. - Ability to present information in a clear, concise manner. - Excellent analytical ability with strong attention to detail. - Significant specialist knowledge of product marketing methodologies and best practices. - Significant knowledge and understanding of all relevant industry standards. - Excellent written and verbal communications skills. - Ability to work with and manage many projects within the required deadlines. - Significant familiarity with product marketing tactics (e.g., integrated marketing campaigns). - Significant knowledge of web analytics tools (Google Analytics, WebTrends). Requirements - Bachelor’s degree or equivalent in Business, Marketing, Communication, or relevant field. - Significant experience in a product marketing role, preferably in the high-tech industry. - Significant experience in launching new high-tech products and communicating benefits. - Significant demonstrated experience managing complex projects and executing on marketing. - Significant experience working with ICT solutions. - Significant project management experience. - Significant experience in software or technology B2B product marketing. - Significant experience launching new technology products or solutions. - Significant experience in conducting market analysis, developing market messaging, and communicating benefits. Benefits - Remote Working

Role Description Dans le cadre de la modernisation de son infrastructure DATA, notre client recherche un Consultant Expert PMM / Database Monitoring afin de mettre en place une solution centralisée de supervision des bases de données basée sur Percona Monitoring and Management (PMM). Conditions de la mission : - Type de contrat : Mission freelance - Durée de la mission : 3 mois - Démarrage souhaité : ASAP / mi-juin - Mode de travail : Remote avec réunions de suivi hebdomadaires Missions principales : - Installer et configurer la solution Percona Monitoring and Management (PMM) - Déployer les agents de monitoring sur l’ensemble des serveurs et environnements concernés - Centraliser le monitoring des bases de données PostgreSQL, MongoDB et MySQL - Concevoir et maintenir des dashboards Grafana avancés - Mettre en place les mécanismes d’alerting et de reporting - Assurer le troubleshooting applicatif et l’analyse des performances : - suivi des requêtes - analyse des sessions actives - supervision des compteurs SGBD - Industrialiser l’intégration de nouveaux clusters et serveurs avec l’équipe Automation - Participer à la rédaction de la documentation technique : - HLD - procédures d’installation - documentation d’exploitation - Accompagner les réflexions autour des futures architectures DBaaS et OpenShift Qualifications - Expertise sur Percona PMM : - installation - configuration - Grafana - alerting - Très bonne maîtrise de : - PostgreSQL - MongoDB - MySQL - Expérience confirmée sur Grafana : - dashboards avancés - variables - provisioning as code - Solides capacités d’analyse et de troubleshooting Requirements - Compétences en automatisation / Infrastructure as Code : - Ansible idéalement - Connaissance du monitoring Oracle : - oracledb_exporter - Prometheus / Grafana - Expérience sur OpenShift / Kubernetes - Bonne capacité de rédaction technique Profile recherché - Consultant senior avec expérience sur des environnements DATA critiques - Capacité à travailler de manière autonome et structurée - Bon relationnel et aptitude à collaborer avec des équipes infrastructure et automation - Esprit d’analyse et orientation résultats Environnement technique - Percona PMM - PostgreSQL - MongoDB - MySQL - Grafana - Prometheus - Ansible - OpenShift / Kubernetes - VMware vSphere - Equinix