• Partner with Account Executives and Client Success teams to support deal strategy and customer outcomes across a defined territory or segment • Lead discovery conversations to understand customer workflows, operational challenges, business goals, and technical requirements • Design and deliver tailored product demonstrations, technical presentations, and proof-of-concept engagements aligned to customer needs • Translate customer requirements into scalable, value-driven solutions that support business growth and operational efficiency • Support deal progression and closure by addressing technical, operational, integration, and implementation considerations • Influence revenue outcomes by improving win rates, deal velocity, product adoption, and overall customer confidence throughout the sales process • Serve as a trusted advisor to prospects and customers by providing strategic guidance and product expertise • Support customer-facing initiatives including webinars, trade shows, events, and educational sessions • Partner with external consultants and strategic partners to support solution positioning, enablement, and customer success initiatives • Collaborate cross-functionally with Sales, Product, Implementation, and Client Success teams to ensure alignment across the customer lifecycle • Contribute to the development and continuous improvement of demo environments, technical collateral, competitive positioning, and enablement resources • Capture customer insights and market feedback to help inform product strategy and go-to-market initiatives

• Launch, optimize, and scale advertising campaigns on X Ads • Manage budgets of hundreds of thousands of dollars • Drive performance against our core KPIs: Spend and CPA • Analyze campaign performance, test creatives and audiences • Work closely with the creative and analytics teams • Identify new growth opportunities and acquisition strategies

Role Description We’re looking for a User Acquisition Team Lead to take charge of multi-channel paid growth for a diverse portfolio of subscription products. You’ll work directly with clients across multiple verticals, lead a talented UA team, and partner with our Creative and Product squads to build growth systems that deliver real, measurable impact. If you want responsibility, autonomy, and exposure to a wide variety of products - welcome aboard! - Lead acquisition strategy and performance across several client projects - Manage and support a team of UA specialists, ensuring high-quality execution - Build scalable frameworks for targeting, bidding, budgeting, and geo expansion - Drive creative testing cycles in partnership with the Creative Production team - Oversee tracking, event validation, and attribution quality across channels - Conduct weekly client reviews with insights, recommendations, and clear action plans - Align UA efforts with product growth and monetization initiatives - Stay current with industry trends, platform updates, and competitive landscape changes Qualifications - 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok - Proven results scaling mobile apps in multiple verticals - Experience with web-to-web acquisition flows - Strong analytical thinking and comfort with post-ATT measurement approaches - Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.) - Strong understanding of subscription economics - Ability to mentor, guide, and support UA specialists - Confident communicator with experience presenting strategy and performance to clients - Ability to structure experiments, interpret results, and recommend next steps - Fluent English and solid cross-functional collaboration skills Requirements - Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc. - Experience managing high-spend campaigns ($1M+ per month) - Background in agency, consulting, or multi-client environments - Experience with subscription-heavy categories or multi-vertical portfolios Benefits - Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies. - Exceptional compensation directly tied to your results. - Direct communication and ownership. No bureaucracy, no politics, just impact. - Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. - Professional support: language learning, sports, health insurance, laptop coverage, and more.

• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets. • Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency. • Own the UK DTC new customer forecast and the monthly performance budget allocation. • Identify and scale new local channels and partnerships to drive incremental growth. • Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.