adapty

Role Description We’re looking for a User Acquisition Team Lead to take charge of multi-channel paid growth for a diverse portfolio of subscription products. You’ll work directly with clients across multiple verticals, lead a talented UA team, and partner with our Creative and Product squads to build growth systems that deliver real, measurable impact. If you want responsibility, autonomy, and exposure to a wide variety of products - welcome aboard! - Lead acquisition strategy and performance across several client projects - Manage and support a team of UA specialists, ensuring high-quality execution - Build scalable frameworks for targeting, bidding, budgeting, and geo expansion - Drive creative testing cycles in partnership with the Creative Production team - Oversee tracking, event validation, and attribution quality across channels - Conduct weekly client reviews with insights, recommendations, and clear action plans - Align UA efforts with product growth and monetization initiatives - Stay current with industry trends, platform updates, and competitive landscape changes Qualifications - 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok - Proven results scaling mobile apps in multiple verticals - Experience with web-to-web acquisition flows - Strong analytical thinking and comfort with post-ATT measurement approaches - Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.) - Strong understanding of subscription economics - Ability to mentor, guide, and support UA specialists - Confident communicator with experience presenting strategy and performance to clients - Ability to structure experiments, interpret results, and recommend next steps - Fluent English and solid cross-functional collaboration skills Requirements - Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc. - Experience managing high-spend campaigns ($1M+ per month) - Background in agency, consulting, or multi-client environments - Experience with subscription-heavy categories or multi-vertical portfolios Benefits - Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies. - Exceptional compensation directly tied to your results. - Direct communication and ownership. No bureaucracy, no politics, just impact. - Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. - Professional support: language learning, sports, health insurance, laptop coverage, and more.