• Launch, optimize, and scale advertising campaigns on X Ads • Manage budgets of hundreds of thousands of dollars • Drive performance against our core KPIs: Spend and CPA • Analyze campaign performance, test creatives and audiences • Work closely with the creative and analytics teams • Identify new growth opportunities and acquisition strategies

Role Description We’re looking for a User Acquisition Team Lead to take charge of multi-channel paid growth for a diverse portfolio of subscription products. You’ll work directly with clients across multiple verticals, lead a talented UA team, and partner with our Creative and Product squads to build growth systems that deliver real, measurable impact. If you want responsibility, autonomy, and exposure to a wide variety of products - welcome aboard! - Lead acquisition strategy and performance across several client projects - Manage and support a team of UA specialists, ensuring high-quality execution - Build scalable frameworks for targeting, bidding, budgeting, and geo expansion - Drive creative testing cycles in partnership with the Creative Production team - Oversee tracking, event validation, and attribution quality across channels - Conduct weekly client reviews with insights, recommendations, and clear action plans - Align UA efforts with product growth and monetization initiatives - Stay current with industry trends, platform updates, and competitive landscape changes Qualifications - 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok - Proven results scaling mobile apps in multiple verticals - Experience with web-to-web acquisition flows - Strong analytical thinking and comfort with post-ATT measurement approaches - Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.) - Strong understanding of subscription economics - Ability to mentor, guide, and support UA specialists - Confident communicator with experience presenting strategy and performance to clients - Ability to structure experiments, interpret results, and recommend next steps - Fluent English and solid cross-functional collaboration skills Requirements - Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc. - Experience managing high-spend campaigns ($1M+ per month) - Background in agency, consulting, or multi-client environments - Experience with subscription-heavy categories or multi-vertical portfolios Benefits - Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies. - Exceptional compensation directly tied to your results. - Direct communication and ownership. No bureaucracy, no politics, just impact. - Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. - Professional support: language learning, sports, health insurance, laptop coverage, and more.

• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets. • Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency. • Own the UK DTC new customer forecast and the monthly performance budget allocation. • Identify and scale new local channels and partnerships to drive incremental growth. • Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

• Desarrollo de Estrategias de Crecimiento. • Diseñar y ejecutar estrategias de crecimiento basadas en datos para optimizar la adquisición, retención y monetización de usuarios. • Análisis de los embudos de conversión para entender comportamiento del cliente potencial e identificar puntos débiles y oportunidades de crecimiento. • Colaboración en el prototipado de interfaces de usuario y aplicar los diseños realizados en la ejecución de la estrategia de Optimización. • Implementación de metodología CRO con objetivos claros de crecimiento en los puntos intermedios y la venta final de todos los canales online • Participación y configuración en la implantación de herramientas de análisis (Test A/B, mapas de calor, módulos de personalización de páginas, encuestas online, etc.). • Participación de proyectos de mejora de los procesos de conversión en todas las fases del funnel, incluyendo mejoras en formularios, implementación de nuevas tecnologías que soporten la conversión, modelos de datos, etc. • Explotación e interpretación de los datos de herramientas como Google Analytics, Adobe Analytics, Dynamic Yield, Clarity ... para la optimización de la conversión y mejoras de la experiencia de usuario.