• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets. • Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency. • Own the UK DTC new customer forecast and the monthly performance budget allocation. • Identify and scale new local channels and partnerships to drive incremental growth. • Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

• Desarrollo de Estrategias de Crecimiento. • Diseñar y ejecutar estrategias de crecimiento basadas en datos para optimizar la adquisición, retención y monetización de usuarios. • Análisis de los embudos de conversión para entender comportamiento del cliente potencial e identificar puntos débiles y oportunidades de crecimiento. • Colaboración en el prototipado de interfaces de usuario y aplicar los diseños realizados en la ejecución de la estrategia de Optimización. • Implementación de metodología CRO con objetivos claros de crecimiento en los puntos intermedios y la venta final de todos los canales online • Participación y configuración en la implantación de herramientas de análisis (Test A/B, mapas de calor, módulos de personalización de páginas, encuestas online, etc.). • Participación de proyectos de mejora de los procesos de conversión en todas las fases del funnel, incluyendo mejoras en formularios, implementación de nuevas tecnologías que soporten la conversión, modelos de datos, etc. • Explotación e interpretación de los datos de herramientas como Google Analytics, Adobe Analytics, Dynamic Yield, Clarity ... para la optimización de la conversión y mejoras de la experiencia de usuario.

Role Description Are you a former teacher or tutor with a gift for storytelling and a passion for technology? We are partnering with a fast-growing, US-based EdTech startup that is building the digital classroom infrastructure relied on by tutoring businesses worldwide. We are not looking for a traditional, rigid corporate salesperson. We are looking for an Editorial Educator - a domain expert who understands the tutoring world intrinsically, loves to write, and wants to help build a growth engine from the ground up. Our Head of Growth believes in a simple philosophy: “We can train skills, but we can’t train enthusiasm.” If you have the drive and the educational baseline, we will personally mentor you on the tech and growth strategies. What You Will Do - Daily Content Creation: Write engaging, high-impact blog posts and brand LinkedIn content to drive organic visibility. - Leadership Voice: Ghostwrite weekly LinkedIn posts for company leadership to build industry authority. - Scriptwriting: Write compelling scripts for monthly marketing and product videos. - Product Documentation: Review and update help guides and training documents to ensure they are easy to digest, comprehensive, and clear for educators. - Customer Insights: Interview existing customers to uncover their success stories and turn them into powerful testimonials and case studies. - Outbound Hustle: Conduct daily LinkedIn outreach to tutors and education business owners, occasionally stepping into B2C sales conversations to close leads. Qualifications - The Educational Baseline: Decent experience in the education sector is an absolute must-have. You are either an ex-teacher or an ex-tutor who understands the specific ins, outs, and pain points of the tutoring business model. - A Natural Storyteller: You have an exceptional, baseline writing ability in fluent English. You view AI tools (like Claude or Gemini) as an amplifier to accentuate your speed and volume, not a replacement for your brain. - Tech Savvy & Autonomous: You are comfortable enough with digital platforms to take direct management of web pages and content management systems (CMS) so you can push updates independently without clogging up the Product Manager's timeline. - The Hybrid Mindset: You want to focus primarily on content marketing, but you are eager to learn sales techniques and aren't intimidated by proactive outbound messaging. - Bonus Points: Experience in academic research or writing formal papers/documentation. Requirements - The Reality Check: This is a fast-paced, high-intensity startup environment. The learning curve is steep, and the expectations are high. You'll need serious grit, high accountability, and a reliable remote setup (reliable internet + UPS/inverter). Benefits - Direct Mentorship: Work hand-in-hand with the Head of Growth and the CEO, receiving world-class training in startup growth mechanics. - Real Career Upside: We promote entirely from within based on performance. You will get exposure to the entire growth function, not just one narrow slice of it. - Impact: An education-focused product with a clear social mission and a highly collaborative team culture. How to Apply Attention to detail is our first filter. To apply, please submit your resume and a short, personalized introduction telling us why this role, and why now. Applications without a personal note will not be reviewed.

Title: Director, Growth Marketing Location: New York, NY Full time Job requisition id JR101103 Job Description: About Blue Apron Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share. Blue Apron, part of Wonder, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are. Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable. About The Opportunity As the Director of Growth Marketing at Blue Apron, you will be the primary architect of our growth engine. You will own the full marketing budget, overseeing a diversified mix of direct response and brand-building channels. This is a high-visibility leadership role that requires a rare blend of "hands-on-the-keys" technical expertise and high-level strategic vision. You aren’t just managing spend; you are optimizing the entire customer acquisition ecosystem. From scaling Meta and Google to pioneering OOH and Direct Mail, you will ensure every dollar is accounted for through advanced measurement frameworks (MMM + Multi-Touch) and a relentless "test-and-learn" culture enhanced by AI. The Impact You Will Make - Omnichannel Budget Ownership: Manage the end-to-end marketing budget (performance + brand) and promotion budget. Strategically allocate capital across Paid Social (Meta, TikTok), Search (Google, Bing), Affiliate, TV/OTT, OOH, and Direct Mail to hit aggressive CAC and LTV targets. - Measurement & Attribution: Move beyond last-click. Own the relationship with our data team to manage Media Mix Modeling (MMM) and incrementality testing (Geo-testing, lift studies). Ensure our measurement stack provides a true view of ROI across the full funnel. - AI & Automation Integration: Lead the charge in using AI tools to accelerate creative testing, automate bidding workflows, and personalize messaging at scale. We expect this leader to stay ahead of the curve in using LLMs and automation to gain a competitive edge. - Promotion Strategy: Partner with Finance and Product to manage the promotion budget. Design and test discount structures that drive high-quality customer acquisition without eroding long-term brand equity or margin. - High-Velocity Testing: Establish a rigorous experimental roadmap. You will oversee a continuous cycle of A/B and multivariate testing across creative assets, landing pages, and offer structures. - People Leadership: Manage, mentor, and grow a team of performance marketers. Foster a culture of accountability, data-literacy, and creative problem-solving. What You Bring to the Table - Experience: 8+ years in performance/growth marketing, with at least 3 years in a leadership role within a high-growth DTC or e-commerce environment (subscription experience is a major plus). - The "Full Stack" Marketer: You are equally comfortable discussing pixel tracking and API integrations as you are discussing the creative "hook" of a TV spot or the unit economics of a direct mail drop. - Data Obsessed: You don’t just report on ROAS; you understand Marginal CAC, Payback Periods, and Cohort Retention. Proficiency in SQL, Tableau, or Looker is highly preferred. - AI-Fluent: You have a point of view on how AI is changing the performance landscape and have already begun integrating AI tools into your workflow to increase output and efficiency. - Leadership: Exceptional leadership skills with experience managing and mentoring teams. (Optional) Got These? Even Better - You have strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams - You are a self-motivated and energetic individual with a high level of initiative who thrives in a fast-paced environment, is comfortable with ambiguity, and has a passion for continuous improvement - You have an analytical mindset, with proficiency in tracking and reporting campaign performance metrics. - You have a passion for food, culinary innovation, and delivering best-in-class customer experiences. Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you. NYC Base Salary: $210,000-$220,500 per year. Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience. Benefits We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.  A Final Note At Wonder, we build the best teams by hiring with an objective lens — evaluating people for their potential while championing diversity, equity, and inclusion. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. As part of our commitment to fair and compliant hiring practices, Wonder participates in the federal government's E-Verify program to confirm employment eligibility. If you need an accommodation during the interview process, please let your recruiter know. We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.