Talent First

• Launch, optimize, and scale campaigns on Taboola and Outbrain • Drive performance against our core KPIs: Spend and CPA • Test creatives, headlines, landing pages, and audiences • Analyze performance and identify new growth opportunities • Work closely with the creative and analytics teams

• Launch, optimize, and scale campaigns on Yahoo Ads and LINE Ads • Develop creative strategy tailored to the Japanese audience (messaging, visuals, tone of voice) • Manage and scale advertising budgets while maintaining profitability targets • Own campaign performance and growth metrics (Spend volume, CPA / CAC, Conversion rates, Funnel efficiency) • Test creatives, landing pages, and audiences with cultural context in mind • Analyze performance and identify new growth opportunities

• Launch, optimize, and scale advertising campaigns on X Ads • Manage budgets of hundreds of thousands of dollars • Drive performance against our core KPIs: Spend and CPA • Analyze campaign performance, test creatives and audiences • Work closely with the creative and analytics teams • Identify new growth opportunities and acquisition strategies

• Provide top-tier customer support via emails • Handle escalations and complex cases • Collaborate with cross-functional teams to resolve issues and improve the customer experience • Track and analyze customer feedback to identify trends • Assist with developing and improving support processes and policies • Support the onboarding and training of new team members • Prepare regular reports on support performance and customer satisfaction • Work structured shifts: Days off: Thursday—Friday, Night shift (23:00 — 07:00)

• Installation, configuration, and fine-tuning of Cynet products (remote and occasional on-site, if required). • Working closely with customers to ensure full deployment, optimization, and ongoing support. • Creating supporting documentation and knowledge base articles for customers. • Delivering formal remote training sessions and hands-on guidance to Cynet customers. • Providing Tier 2 support – including in-depth investigations and delivering workarounds or permanent solutions while meeting SLAs. • Collaborating closely with the SOC and R&D teams to ensure fast and effective issue resolution. • Understanding customer needs and contributing feedback to help shape and improve the Cynet product.

• Plan, launch, and optimize paid media campaigns in Dating vertical across Native advertising platforms (Taboola, Outbrain, Revcontent), Criteo, and other traffic sources • Manage and scale big monthly budgets, ensuring efficiency and profitability • Monitor and improve core performance metrics including CPA, ROAS, CTR, CVR, and LTV • Conduct structured A/B testing across creatives, audiences, bidding strategies, and funnels • Identify and validate new traffic sources and growth opportunities • Analyze campaign data and generate actionable insights to drive scaling decisions • Maintain full ownership of campaign performance and budget allocation • Stay current with platform updates, algorithm changes, and market trends