• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Role Description We’re looking for a growth-mindset Product Marketing Manager - AI to join our growing global marketing team. This role is focused on Cellebrite’s AI-powered investigative solutions and emerging AI product portfolio. Responsibilities include: - Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases. - Develop product messaging that differentiates new products and services from others in the market. - Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events. - Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals. - Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently. - Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos). - Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan. Qualifications - 3-5 years Product, Solution, or Channel Marketing experience in a Software /AI product environment. - Bachelor’s degree required or relevant work experience. - Public Sector (Law Enforcement) marketing, digital forensics, or similar industry expertise strongly desired. - This is a Remote position, but prefer US Based candidates on the east coast. - This position will have up to 25% travel. Requirements - Outstanding communication, presentation, and leadership skills. - Collaborative, Analytical, Rational/logical, Creative, Innovative, Detail-oriented. - Experience developing content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs. - Understanding of digital forensics market. Company Description Cellebrite’s (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite’s AI-powered portfolio enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities.

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint. • Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions. • Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market. • Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA. • Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel. • Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

• Own the go-to-market for visual analytics and data preparation capabilities • Drive launches and grow share in existing markets • Develop competitive battlecards and support competitive strategy • Collaborate with PMM and product teams on insights and analysis