Willow

• Lead projects through the full project lifecycle, from initiation and planning through execution, monitoring, and delivery • Develop and maintain project plans, schedules, milestones, and dependency maps • Coordinate multiple concurrent projects or workstreams, managing scope, timeline, and resource constraints • Monitor project progress, identify risks and issues, and implement mitigation plans to ensure delivery readiness • Drive clear ownership, communication, and accountability across cross-functional teams • Facilitate planning sessions, stand-ups, and status updates • Help translate high-level goals into actionable plans • Help ensure consistency across surfaces and touchpoints • Track dependencies and handoffs between teams

• Own Cross-Functional Marketing Execution • Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows • Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously • Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early • Ensure teams stay aligned on priorities, deadlines, and next steps • Help create visibility, documentation and accountability across the department • Build Operational Infrastructure • Develop and improve marketing processes, systems, documentation, and workflows • Create scalable operating procedures that improve visibility, accountability, and execution speed • Help standardize how information is shared across the department • Identify inefficiencies and implement smarter ways of working across teams and tools • Drive Communication & Alignment • Act as a central communication liaison across the marketing department • Help ensure leadership, stakeholders, and sub-departments stay informed and aligned • Organize and communicate department updates, launch statuses, priorities, and timelines • Improve cross-functional coordination between marketing and other departments • Ensure important information doesn’t fall through the cracks • Support Product Launches & Go-To-Market Coordination • Partner closely on new product introductions and launch planning • Own marketing-related launch timelines, deliverables, dependencies, and coordination • Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution • Help ensure launches are organized, communicated clearly, and executed on time • Improve Systems & Workflow Automation • Identify opportunities to streamline work through automations, templates, integrations, and operational improvements • Help implement smarter systems for project tracking, communication, reporting, and workflow management • Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools • Identify areas of opportunity to leverage ai within workflows to drive efficiency • Continuously look for ways to improve team efficiency, organization, visibility, and collaboration • Help establish scalable workflows that support a fast-growing marketing organization • Support Data Visibility & Decision Making • Help organize, surface, and communicate key marketing data and insights to stakeholders • Partner with teams to improve reporting visibility and operational clarity • Assist in building systems that help teams make faster, more informed decisions • Help ensure teams have access to the information and reporting needed to execute effectively

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

• Review doctor-patient messages across platforms to ensure: • Patient questions are clearly and fully answered • Responses are medically appropriate and aligned with internal protocols • Messaging is human, empathetic, and not overly reliant on canned responses • Identify inconsistencies in tone, clarity, or care quality • Ensure all communication aligns with: • Clinical guidelines • Company policies • Regulatory requirements • Flag any compliance risks or deviations • Provide structured feedback to providers and internal teams • Identify recurring issues or patterns in communication • Recommend improvements to templates, workflows, and messaging standard • Work closely with our CMO, clinical leadership, and patient care teams

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

• Creating production-ready assets across print and digital, including packaging, brochures, welcome kits, POP/retail materials, and kiosk collateral. • Designing marketing assets, campaign visuals, banners, and promotional materials that translate brand strategy into visual narratives across digital channels. • Supporting the design of marketing landing pages and digital executions in collaboration with the web team, maintaining brand consistency across digital touchpoints. • Using AI-powered tools and visualization techniques to quickly explore and prototype packaging and product directions. Developing visual presentations for internal stakeholders. • Working cross-functionally with marketing, design leads, and other team members. Managing your own workflow independently and maintaining high-quality output without close supervision.

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

• Designing high-converting landing pages tied to campaign goals • Maintaining brand consistency across digital channels • Producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives • Conducting user research, analyzing competitors and performance data • Partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals • Creating wireframes and interactive prototypes in Figma • Designing polished interfaces that follow brand guidelines • Iterating based on data and feedback • Planning and running usability tests, ensuring designs meet accessibility standards • Staying current on inclusive design practices • Building and maintaining scalable design systems • Producing style guides and UI specs • Delivering clean design handoffs to engineering • Working closely with developers, PMs, marketers, and stakeholders

• Serve as the primary analytical resource for understanding what's working and what isn't across the business • Analyze product performance by LTV, refunds, and churn to identify which products drive value and which destroy it • Build and monitor retention curves segmented by cohort, acquisition channel, and product mix • Identify customer leakage points across the lifecycle and surface actionable findings • Evaluate acquisition channel quality based on downstream retention and churn behavior • Uncover untapped growth opportunities within the existing customer base • Own and maintain dashboards and run ad hoc analyses for the leadership team • Proactively surface insights and trends without waiting to be asked • Partner with the CRO manager on experimentation analysis • Drive alignment across teams on how to define and measure key metrics — ensuring everyone is working from the same source of truth • Collaborate with the marketing team on acquisition analytics • Support leadership on strategic questions and decisions

• Design emails across campaigns and lifecycle journeys (welcome, onboarding, retention, winback, upsell) • Translate briefs into visually compelling, conversion-aware designs • Maintain consistency across email while evolving the brand’s visual system in-channel • Build emails directly in platforms like Customer.io, Klaviyo, or similar • Work within templates and modules, making updates as needed • Test emails across devices and inboxes to ensure accuracy, responsiveness, and functionality • Assist in pre-send checks to ensure campaigns go out clean and on time • Partner closely with the Lifecycle Marketing Manager on campaign and journey execution • Collaborate with copywriters, growth, and brand teams to ensure alignment across messaging and visuals • Communicate clearly and proactively in a Slack-first, remote environment • Provide updates and updates within the Clickup workspace • Help maintain and evolve email templates, modules, and design systems • Support iteration by updating designs based on performance insights • Contribute to improving workflows for speed, organization, and consistency