• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint. • Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions. • Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market. • Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA. • Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel. • Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

• Own the go-to-market for visual analytics and data preparation capabilities • Drive launches and grow share in existing markets • Develop competitive battlecards and support competitive strategy • Collaborate with PMM and product teams on insights and analysis

• Own the master messaging architecture and AI Success Formula across every product, persona, and campaign • Lead end-to-end GTM for Dataiku's most strategic launches: positioning, messaging, sales enablement, analyst briefings, and integrated campaigns • Own positioning for Dataiku's governance framework and translate evolving regulation (EU AI Act, NIST AI RMF) into sales talk tracks and customer assets • Lead Gartner, Forrester, and IDC engagement including MQ/Wave briefings and strategic inquiries • Own the company narrative deck, keynote content, and competitive positioning for high-stakes customer and event conversations

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients. • Lead, train, and mentor a team of Campaign Managers, helping them improve their campaign strategy, messaging, workflow execution, client communication, and performance analysis. • Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights. • Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists. • Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. Optional, but strongly preferred. • Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity. • Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies. • Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results. • Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning. • Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.