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Build what's next with the OGs of telecom. Video, voice, and messaging APIs from the source.
Senior Product Marketing Manager
Location
Alabama + 21 moreAll locations: Alabama | Arizona | Colorado | Florida | Idaho | Illinois | New Jersey | North Carolina | Ohio | Oklahoma | Oregon | Maryland | Massachusetts | Michigan | Missouri | Pennsylvania | South Carolina | Texas | Utah | Virginia | Washington | Wisconsin
Posted
67 days ago
Salary
$145K - $165K / year
Seniority
Senior
Job Description
Senior Product Marketing Manager
SignalWire
• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint. • Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions. • Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market. • Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA. • Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel. • Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.
Job Requirements
- 6–10 years of product marketing experience, with at least 3 years in a technical B2B or developer-facing product role.
- You are an exceptional writer and strategic storyteller who can distill hard technical concepts into clear, compelling prose without losing the nuance.
- You are research-driven and base positioning on customer interviews, win/loss data, and competitive intelligence.
- You are a strong cross-functional operator who is comfortable working directly with founders, product, and sales in a fast-moving, low-process environment.
- You are fluent in the AI-era communications landscape and can speak credibly to where large language models, voice AI, and real-time infrastructure intersect (and can speak credibly to both technical and business audiences).
- You have experience with analyst relations and market definition.
- Background in CPaaS, UCaaS, CCaaS, or real-time communications infrastructure and familiarity with Voice AI, conversational AI, or AI-native application development is nice to have.
- Experience marketing to both developers and enterprise buyers within the same product motion is a plus.
- Prior experience at a category-creating company or a company that successfully repositioned into a new market is also a plus.
Benefits
- SignalWire is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- This role is also eligible for an equity grant.
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