• Support the translation of hotel revenue strategy into field-ready actions that strengthen hotel attachment and commissionable booking performance • Build and maintain an enablement plan aligned with hotel revenue goals, regional priorities, customer segments, and go-to-market needs • Contributes to improved hotel revenue performance by linking enablement efforts to commercial outcomes such as attachment rates, commissionable booking rates, hotel spend, and revenue • Use data, field feedback, and business priorities to recommend adjustments to tools, materials, and workflows • Connect strategy, analytics, product/tooling, and operational realities into practical enablement solutions • Drive awareness and adoption of tools that support hotel revenue opportunity identification and action • Provide informal leadership through expertise, structured guidance, and enablement support across teams • Work across teams to identify and structure client-specific revenue growth opportunities, enabling the appropriate stakeholders to act

• Managing communication and follow-up conversations using digital tools • Engaging with individuals interested in leadership and growth-focused programs • Following structured systems and established processes • Participating in ongoing professional and personal development • Working independently while supported by training and mentorship

Role Description The Director of Growth Marketing sits within the Brand & Growth team and is responsible for building and leading a unified growth engine across the Outdoor Brands portfolio, including Pit Boss, Char-Broil, and Oklahoma Joe’s. This role leads three core areas: - Paid media (including brand awareness media, retail media, and performance marketing) - DTC business growth - CRM and lifecycle marketing This leader is accountable for driving acquisition, conversion, and retention across both digital and retail channels, ensuring a connected and optimized consumer journey from first touch through purchase and repeat engagement. Operating in a retail-dominant environment, the Director of Growth Marketing partners closely with Brand, Trade, Product, IT, Sales, and more to align media, content, and data into a cohesive system that drives measurable business impact. This role requires both strategic leadership and operational depth, with a focus on building scalable capabilities, modern measurement frameworks, and high-performing teams. Qualifications - 10+ years of experience in growth marketing, performance marketing, or related roles with ownership across multiple channels - Proven leadership experience managing cross-functional teams and agency partners - Deep expertise in paid media across brand awareness, performance marketing, and retail media - Experience owning or directly influencing DTC business performance, including site experience, merchandising, or conversion optimization - Experience leading CRM and lifecycle marketing, including email, SMS, or customer engagement programs - Strong analytical and measurement background, including ROI, attribution, and incrementality - Ability to translate data into clear, executive-level insights and recommendations - Experience working in a multi-brand, retail-centric environment - Experience working with retail media networks (e.g., Amazon Ads, Walmart Connect, Lowe’s Media Network, The Home Depot) - Experience working with first-party data, marketing automation platforms, or digital customer experience tools - Experience leveraging common growth and ecommerce platforms such as Google Analytics (GA4), Shopify, Klaviyo, Bazaarvoice, Salsify, JIRA or equivalent - Background in consumer goods, durables, home improvement, or adjacent categories is a plus Requirements - Define and lead the growth strategy in partnership with the Sr. Director, Brand & Growth Marketing across Pit Boss, Char-Broil, and Oklahoma Joe’s - Establish priorities across media, DTC, and CRM to drive acquisition, conversion, and retention - Align growth strategy with brand, product, and commercial objectives - Provide data-driven recommendations on investment decisions, growth opportunities, and performance tradeoffs - Own all paid media strategy, budget allocation, and execution across brand awareness, performance marketing, and retail media - Lead retail media strategy across key partners, in close coordination with Trade Marketing and Sales - Manage media agency, setting direction, holding teams accountable, and ensuring high-quality execution and performance - Ensure all media plans and investment are aligned with brand strategy, product launches, retail calendars, and commercial priorities in partnership with Brand team - Drive continuous optimization to improve efficiency, incrementality, and overall business impact - Own DTC business performance across brands, including P&L accountability - Lead site experience, merchandising, and promotional strategy to drive conversion and revenue growth - Partner with Product and IT to evolve the ecommerce platform, tools, and underlying tech stack to support growth and customer experience - Identify and execute opportunities to scale DTC as a meaningful growth channel - Own CRM and lifecycle marketing strategy across brands, including acquisition, retention, and customer engagement - Lead core lifecycle channels, including email, SMS, affiliate, and ratings and reviews platforms - Leverage first-party data to drive personalized, high-impact customer experiences - Partner with DTC and Brand teams to align lifecycle efforts with campaigns and business priorities - Build and lead a unified measurement framework across media, DTC, and CRM - Establish KPIs, dashboards, and reporting to track performance and inform decisions - Lead a structured test-and-learn agenda across channels, including creative, audiences, and offers - Translate data into clear, actionable insights, partnering with Research & Insights to drive continuous improvement - Lead and develop a high-performing growth team across media, DTC, CRM, and analytics, setting clear priorities, processes, and accountability - Partner cross-functionally with Brand, Trade, Product, IT, Sales, Research & Insights, and agency partners to ensure alignment and execution - Foster a culture of ownership, collaboration, and continuous improvement Benefits - Ability to work in a constant state of alertness - Ability to maintain regular and predictable attendance

Role Description Morning Consult is hiring a Director, Growth Marketing to build and own the engine that converts our brand authority and content output into qualified pipeline. This is a foundational role on a newly structured marketing team led by our Chief Growth Officer, and it is the first dedicated Growth Marketing hire at the company. The right candidate is deeply hands-on — someone who has personally run paid campaigns, built attribution models, and tuned conversion funnels, not just managed teams that do. At the same time, they think strategically about how paid performance, organic demand, ABM, and AI-assisted outreach connect into a coherent growth system. Morning Consult’s audience is sophisticated: enterprise decision-makers at global corporations, financial institutions, and professional services firms. The tone of our marketing must match the quality and credibility of our data. This is not a role for someone who optimizes for clicks. It is a role for someone who optimizes for outcomes. What You’ll Be Working On - Growth Marketing & Paid Media - Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home. - Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels. - Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes. - Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets. - Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini. - Demand Generation & Pipeline Ownership - Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team. - Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline. - Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services. - Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences. - Analytics, Attribution & MarTech - Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue. - Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects the dots between marketing investment and pipeline/revenue impact. - Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution. - Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency. - Cross-Functional Partnership - Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops. - Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels. - Work with Product Marketing to ensure messaging and positioning are reflected accurately in paid creative and campaign copy. - Partner with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy. Qualifications - 7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage. - Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship. - Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic. - Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume. - Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences. - Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what “good” pipeline looks like. Requirements - Comfort across most of the following categories: - Paid media: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager (required); Reddit Ads, programmatic DSPs (a plus). - CRM: Salesforce — understanding of lead flow, campaign tracking, and attribution within SFDC. - Signal-based marketing: Clay, Deepline, or Bombora — capture intent signals and activate them through marketing channels. - Analytics & BI: Looker, Tableau, or similar — building and interpreting dashboards beyond native ad platform reporting. - AI tools: Active, practical daily use of AI for ad copy, audience segmentation, forecasting, or workflow automation. Nice to Have - Experience with programmatic out-of-home or event-adjacent paid media strategies. - Background in data, research, intelligence, or media businesses where the product is insight rather than software. - Experience marketing to enterprise buyers in financial services or professional services verticals. - Familiarity with connected TV (CTV) or audio advertising as emerging B2B channels. Who You Are - Comfortable being the first dedicated Growth Marketing hire — building process, tooling, and discipline from a relatively early stage. - Accountable to pipeline, not just top-of-funnel metrics; understands the difference between demand generation and lead generation. - Not precious about seniority; willing to pull reports, edit ad copy, and tweak landing pages when needed. - Understands that Morning Consult’s brand must always feel authoritative and credible. - Embraces AI tools as a genuine productivity multiplier and actively uses them in day-to-day workflow. - Thrives in a fast-moving, resource-conscious environment and is energized by building, not just managing. Compensation The expected salary range for this position is $172,900 – $290,800, with a midpoint of $231,900. In most cases, we target the midpoint of our salary ranges for new hire compensation. This placement is reflective of full proficiency in a role. This role is eligible for an equity grant, which will be discussed in your initial recruiter conversation.