• Own the conversion engine at Sage Haus • Manage email and SMS lifecycle for families and candidates • Build, test, and iterate sequences across email and SMS • Manage lifecycle stack (Flodesk, SMS provider) • Own the metrics: open rate, click rate, conversion, revenue per send • Design and run outbound automation • Partner with functions to optimize full funnel (landing pages, lead forms) • Measure drop-offs and propose tests • Stand up dashboards for lifecycle, funnel, attribution reporting

• Expand revenue within existing customer accounts through cross‑sell of new products and services • Build, manage, and maintain a healthy sales pipeline • Engage directly and build relationships with client decision‑makers and executives • Work closely with internal teams to align on pipeline, strategy, and growth • Accurately track activity and opportunities, ideally using Salesforce • Represent the company at industry events and conferences when required

• Growth strategy - Set the quarterly growth plan — which segments, which channels, in what order, and why. Own it end-to-end. • Segmentation & targeting - Define ICP, segment priorities, and the message-channel-segment matrix. Keep it current as the market shifts. • Performance marketing - Own paid acquisition — CAC, ROAS, channel efficiency. Brief and manage the Performance Marketeer on execution. • Campaign execution & testing - Design and run A/B tests. Own the attribution model and the feedback loop from performance data to strategy. • Product-led growth - Identify and scope PLG loops — referral mechanics, freemium triggers, and in-product signals that feed the sales motion. • Price modelling - Model how pricing changes affect conversion, expansion, and segment mix. Feed analysis to the Director and Product Ops Specialist

Role Description The Manager of Growth + Revenue Marketing is responsible for driving pipeline and opportunity creation by managing how leads are captured, worked, and converted across the funnel. This role is focused on performance, ensuring high-intent leads move efficiently from initial engagement through Sales Accepted Leads (SALs) into qualified opportunities. - Improve follow-up and align closely with Sales and an outsourced BDR partner. - Strengthen the systems and processes that support lead management and conversion. - Execute campaigns and programs, including webinars, digital channels, trade shows, and emerging AI-driven discovery. - Identify where performance is breaking down, test solutions, improve results, and adapt quickly. - Take ownership of work while remaining open to feedback and input from the team. Qualifications - Strong analytical skills with experience in funnel optimization and campaign performance analysis. - Ability to balance strategic thinking with hands-on execution. - Strong communication, organization, and project management skills. - Multi-tasking is essential, with the ability to run multiple concurrent projects and meet deadlines. - Must be a team player willing to roll up their sleeves and pitch in when urgent projects require an “all-hands” approach. - Metrics-driven, with proven experience driving pipeline, conversion, and revenue outcomes. Requirements - BS/BA in Marketing, Communications, or a related field required. - 4-5+ years of experience in B2B marketing, growth marketing, or revenue marketing. A background in Healthcare IT is a plus. - Strong background in digital marketing, paid media, and campaign execution. - Demonstrated experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred). - Hands-on experience with email marketing, webinars, nurture programs, and conversion-focused messaging. - Experience working with or managing BDR/SDR teams is a plus. Benefits - Medical, Prescription, Vision, and Dental Insurance. - Life Insurance. - 401(k) with company match. - Paid Time Off, Holidays, and Volunteer Hours. - Company Wellness Program. - Employee Assistance Program. - Short and Long Term Disability Insurance. - Pet Insurance. - Tuition Assistance Program. - Employee Recognition Program.