• We’re hiring our first dedicated Senior Growth Marketing Manager to own client acquisition across paid, directory, and organic channels. • You’ll own both acquisition channel strategy and execution—identifying the highest-impact opportunities, prioritizing across channels, and rolling up your sleeves to implement and optimize campaigns. • You’ll play a key role in shaping how we invest in and scale growth, bringing structure and clarity to an evolving set of opportunities. • You will partner closely with internal teams (analytics, product, creative) and external agencies to ensure our acquisition efforts are aligned, measurable, and continuously improving. • This role requires strong judgment, a bias toward action, and the ability to balance short-term performance with longer-term growth. • This role reports to the VP of Marketing and is ideal for someone who thrives in a hands-on environment, enjoys building from the ground up, and wants to have a direct impact on how patients discover and access care.

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels • Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions • Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel • Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives • Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy • Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI • Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability • Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth • Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends • Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Role Description Instrumental is growing, and we are looking for a Growth Architect to help lead client growth across our award-winning team. This is not a traditional marketing role. As a Growth Architect, you are the strategic owner of client growth, responsible for connecting business goals to execution, aligning teams, and turning complexity into clear, measurable momentum. You bring together growth strategy, performance insight, and platform expertise to drive meaningful impact. If you thrive in agency life, know how to lead both clients and internal teams with confidence, and enjoy turning complex challenges into clear, actionable plans, you will feel right at home here. Qualifications - BA/BS degree or equivalent experience - 5–7 years in a client-facing marketing or growth strategy role, agency experience preferred - Proven track record of driving measurable growth through strategic initiatives - Strong communication, prioritization, facilitation, and leadership skills - Demonstrated experience working in HubSpot and leveraging it as a growth platform - Strong understanding of digital marketing channels including: - Content - Email - Paid Media - SEO - Conversion Paths - Lifecycle Marketing - Ability to translate business goals into actionable growth plans - Curiosity and practical experimentation with AI tools and AI-enabled ways of working Requirements - You are the primary relationship owner and trusted advisor for your clients. - Build strong, lasting client relationships rooted in trust, accountability, and strategic value. - Ensure clients understand what we are doing, why it matters, and what happens next. - Drive renewal readiness by consistently connecting our work to value, outcomes, and future opportunity. - Identify opportunities for growth and upsell, when they serve the clients' goals. - You ensure strategy turns into execution, and execution turns into learning, optimization, and results. - Align channel execution with overarching growth strategy. - Connect reporting to interpretation; not just documentation. - Hold internal teams accountable for outcomes, not just activity. - Apply deep HubSpot knowledge. - Identify opportunities central to the HubSpot product suite, workflows, campaigns, segmentation, automation, and reporting. - Bridge marketing, sales, and systems. - You define how clients grow, why it matters, and what happens next. - Lead business goal definition, prioritization, and strategic planning. - Design campaign and loop architecture that drives sustainable demand. - Continuously evolve strategy based on performance, insights, and changing business needs. - Bring a point of view, not just a list of options. Benefits - Medical, dental, and vision insurance - Short-term and long-term disability coverage - Accident insurance - 401(k) retirement plan - 15 paid holidays plus generous PTO - Quarterly incentive plan - A close-knit, supportive team that genuinely cares about the work and each other

• Proactively identify and pursue new business opportunities through a mix of cold calling, targeted email outreach, and in-person prospect visits. • Engage with potential clients to understand their challenges and present customized solutions that align with their needs. • Maintain accurate and timely documentation of all sales activities, including calls, emails, meetings, and follow-ups, within the company’s CRM system. • Partner closely with the broader sales team to develop and execute strategic sales plans that drive revenue growth. • Monitor industry trends, market dynamics, and competitor activity to inform sales strategy and positioning. • Consistently achieve or exceed established sales targets and performance metrics. • Prepare and submit weekly and monthly pipeline and performance reports to leadership. • Develop, test, and refine sales outreach templates, including call scripts and email messaging.