Role Description Instrumental is growing, and we are looking for a Growth Architect to help lead client growth across our award-winning team. This is not a traditional marketing role. As a Growth Architect, you are the strategic owner of client growth, responsible for connecting business goals to execution, aligning teams, and turning complexity into clear, measurable momentum. You bring together growth strategy, performance insight, and platform expertise to drive meaningful impact. If you thrive in agency life, know how to lead both clients and internal teams with confidence, and enjoy turning complex challenges into clear, actionable plans, you will feel right at home here. Qualifications - BA/BS degree or equivalent experience - 5–7 years in a client-facing marketing or growth strategy role, agency experience preferred - Proven track record of driving measurable growth through strategic initiatives - Strong communication, prioritization, facilitation, and leadership skills - Demonstrated experience working in HubSpot and leveraging it as a growth platform - Strong understanding of digital marketing channels including: - Content - Email - Paid Media - SEO - Conversion Paths - Lifecycle Marketing - Ability to translate business goals into actionable growth plans - Curiosity and practical experimentation with AI tools and AI-enabled ways of working Requirements - You are the primary relationship owner and trusted advisor for your clients. - Build strong, lasting client relationships rooted in trust, accountability, and strategic value. - Ensure clients understand what we are doing, why it matters, and what happens next. - Drive renewal readiness by consistently connecting our work to value, outcomes, and future opportunity. - Identify opportunities for growth and upsell, when they serve the clients' goals. - You ensure strategy turns into execution, and execution turns into learning, optimization, and results. - Align channel execution with overarching growth strategy. - Connect reporting to interpretation; not just documentation. - Hold internal teams accountable for outcomes, not just activity. - Apply deep HubSpot knowledge. - Identify opportunities central to the HubSpot product suite, workflows, campaigns, segmentation, automation, and reporting. - Bridge marketing, sales, and systems. - You define how clients grow, why it matters, and what happens next. - Lead business goal definition, prioritization, and strategic planning. - Design campaign and loop architecture that drives sustainable demand. - Continuously evolve strategy based on performance, insights, and changing business needs. - Bring a point of view, not just a list of options. Benefits - Medical, dental, and vision insurance - Short-term and long-term disability coverage - Accident insurance - 401(k) retirement plan - 15 paid holidays plus generous PTO - Quarterly incentive plan - A close-knit, supportive team that genuinely cares about the work and each other

• Proactively identify and pursue new business opportunities through a mix of cold calling, targeted email outreach, and in-person prospect visits. • Engage with potential clients to understand their challenges and present customized solutions that align with their needs. • Maintain accurate and timely documentation of all sales activities, including calls, emails, meetings, and follow-ups, within the company’s CRM system. • Partner closely with the broader sales team to develop and execute strategic sales plans that drive revenue growth. • Monitor industry trends, market dynamics, and competitor activity to inform sales strategy and positioning. • Consistently achieve or exceed established sales targets and performance metrics. • Prepare and submit weekly and monthly pipeline and performance reports to leadership. • Develop, test, and refine sales outreach templates, including call scripts and email messaging.

• Identify opportunities to strengthen our services, address internal weaknesses, and advance our growth offering. • Develop and execute end-to-end growth strategies for key clients, from UA and ASO to new market entries, while elevating internal frameworks. • Build and nurture long-term client partnerships based on a deep understanding of their business goals and the broader mobile gaming ecosystem. • Lead, mentor, and support the Growth Team, setting clear standards for the team’s work while helping colleagues develop their expertise. • Integrate AI-driven tools and solutions into the team’s workflow and explore how new technologies can enhance both client deliverables and internal processes.

• Drive user acquisition strategy across marketing channels • Own client relationships for a portfolio of apps • Collaborate with client leadership and internal teams • Develop expertise in performance advertising