Role Description As Head of Growth, your role is to make that transition happen at scale. You will own revenue on the marketing side, but more importantly, you will be responsible for building the systems, loops, and ideas that turn awareness into participation. This includes the full marketing growth engine end-to-end: - Paid acquisition - Lifecycle marketing - Entirely new channels that don’t exist yet This role also extends into partnerships, product, and web collaboration. Responsibilities include: - Scaling paid channels efficiently without eroding brand or unit economics - Partnering with PMM/Creative to translate creative campaigns into growth outcomes - Finding and unlocking existing communities of travelers and home swappers - Designing lifecycle journeys that improve activation, retention, and referral - Treating the website as a product surface that continuously improves conversion - Working closely with product to shape onboarding, supply growth, and user experience - Approaching partnerships to unlock both supply and demand - Experimenting with how AI can improve acquisition, conversion, and retention - Establishing growth operating rhythms: defining KPIs, running weekly performance reviews - Translating data into insight and decisions Qualifications - 12+ years in Marketing with a focus on Growth - At least 8+ years of People Management experience - Network or marketplace experience - Builder mindset - Ability to translate data and insights into actionable strategy - Demonstrated clear ability to lead and scale a successful team - Experience with >$10m marketing budget - Success using AI tools to build operational efficiencies Requirements We’re looking for someone who operates more like a builder than a traditional head of marketing: - Comfortable operating without a clear playbook - Moves quickly, even with incomplete data - Improves through iteration - Strategic thinker about growth - Detail-oriented, able to launch campaigns, rewrite landing pages, or set up experiments - Strong intuition for how things spread through culture, communities, and networks - Curious about human behavior and idea travel - Practical use of AI in work Benefits At Kindred, we offer a thoughtful, human-first compensation and benefits package designed to support health, wellbeing, and connection: - Competitive cash compensation and equity - Comprehensive health benefits - Flexible time off, plus 12 paid holidays per year - 21 credits per year to stay in Kindred homes - $4,000 annual travel stipend - Remote-first and remote-flexible work environment - Regular team and company offsites - A vibrant, inclusive, and highly skilled team - A culture of high standards, feedback, and continual growth

Role Description At Jerry.ai, we are redefining and radically improving how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry.ai simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We are hiring a Growth Marketing Lead – Innovative Channels to identify, launch, and scale new customer acquisition channels. This is a high-impact, high-autonomy role for someone who loves building: - Exploring uncharted channels — from insurance affiliates and direct mail to emerging platforms like AppLovin and Reddit. - Turning early signals into scalable growth engines. - Shaping the expansion roadmap and influencing company strategy. You will work directly with the VP of Growth and the executive team, with significant CEO visibility and real influence over where Jerry grows next. Qualifications - 4+ years of experience in performance or growth marketing, with meaningful exposure across multiple channels (paid social, affiliates, direct mail, emerging platforms, or similar). - Consulting background (ideally MBB or equivalent) preferred. - Strong foundational understanding of core marketing levers — bidding, targeting, creative, and landing page optimization. - Strong quantitative analytical ability working with full-funnel metrics (CAC, LTV, ROAS, incrementality). - Genuine creative acumen — ability to partner effectively with designers and copywriters. - Excited about applying AI tools and agents to accelerate marketing work. - Curiosity and resourcefulness — energized by channels and problems you haven't fully solved before. - Thrives in ambiguous, fast-paced environments with an ownership mentality. Requirements - Own end-to-end channel expansion: research, prioritize, launch, and iterate across a diverse mix of paid and partnership-based channels. - Shape the innovative channel roadmap — identifying the highest-potential opportunities. - Apply strong marketing fundamentals — audience targeting, bidding strategies, creative development, and landing page optimization. - Pioneer the adoption of AI agents in marketing operations. - Design and execute rigorous experiments: form hypotheses, define success metrics, run tests, interpret results, and scale what works. - Analyze performance across full-funnel metrics and translate data into clear strategic recommendations. - Partner closely with product, data, and creative teams to build the infrastructure and assets that make new channels succeed. Benefits - Comprehensive benefits package including health, dental, and vision coverage. - Paid time off and paid parental leave. - 401(K) plan with employer matching. - Wellness benefits. - Equity opportunities may also be part of your total rewards package.

• Lead the strategic partnership with TikTok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives). • Drive the strategy for the TikTok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high-volume "earned" media sales. • Own the execution of TikTok-specific programs including "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to maximize ROAS. • Partner with creative teams to ensure product detail pages (PDPs) use TikTok-native video and imagery that converts "scrollers" into "buyers." • Define and track success through TikTok-specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings. • Collaborate with Channel Operations to meet TikTok’s rigorous fulfillment SLAs, ensuring "Ready to Ship" times and seller ratings remain in the top tier to avoid account suppression

• Own and scale paid acquisition across Meta and TikTok • Continuously improve key metrics (CPA, ROAS, ROMI) • Identify and scale winning campaigns while maintaining efficiency • Build and manage campaign structures aligned with scaling goals • Continuously test and optimize creatives • Run structured A/B tests with clear hypotheses and learning agendas • Analyze performance across the full funnel • Identify bottlenecks and growth opportunities • Translate data into actionable insights and decisions • Work with attribution models and understand platform-specific nuances (e.g., iOS 14+) • Partner closely with creative teams to develop high-performing ads • Provide clear, data-driven feedback on hooks, angles, and formats • Help define and scale repeatable creative frameworks • Identify new scaling levers within existing channels • Test new audiences, formats, and campaign types • Contribute to testing new acquisition channels when relevant • Work closely with product, analytics, and growth teams • Align on KPIs, tracking, and reporting • Ensure data accuracy and proper event tracking