• Lead the strategic partnership with TikTok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives). • Drive the strategy for the TikTok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high-volume "earned" media sales. • Own the execution of TikTok-specific programs including "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to maximize ROAS. • Partner with creative teams to ensure product detail pages (PDPs) use TikTok-native video and imagery that converts "scrollers" into "buyers." • Define and track success through TikTok-specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings. • Collaborate with Channel Operations to meet TikTok’s rigorous fulfillment SLAs, ensuring "Ready to Ship" times and seller ratings remain in the top tier to avoid account suppression

• Own and scale paid acquisition across Meta and TikTok • Continuously improve key metrics (CPA, ROAS, ROMI) • Identify and scale winning campaigns while maintaining efficiency • Build and manage campaign structures aligned with scaling goals • Continuously test and optimize creatives • Run structured A/B tests with clear hypotheses and learning agendas • Analyze performance across the full funnel • Identify bottlenecks and growth opportunities • Translate data into actionable insights and decisions • Work with attribution models and understand platform-specific nuances (e.g., iOS 14+) • Partner closely with creative teams to develop high-performing ads • Provide clear, data-driven feedback on hooks, angles, and formats • Help define and scale repeatable creative frameworks • Identify new scaling levers within existing channels • Test new audiences, formats, and campaign types • Contribute to testing new acquisition channels when relevant • Work closely with product, analytics, and growth teams • Align on KPIs, tracking, and reporting • Ensure data accuracy and proper event tracking

• Research travel options based on client needs and preferences • Assist with planning vacations, cruises, hotel stays, and packaged travel experiences • Communicate with clients to understand their travel goals and priorities • Provide destination recommendations and general travel guidance • Organize itineraries and reservation details accurately • Support clients with updates or changes when needed • Provide professional and responsive service throughout the planning and travel process

• Own and scale Synthflow’s growth engine with full responsibility for pipeline generation and marketing-driven revenue. • Drive high-quality pipeline through core channels (LinkedIn, Google, SEO/organic), while continuously testing and scaling new acquisition loops. • Translate voice AI product capabilities into clear, high-converting positioning and messaging for mid-market and enterprise buyers. • Work closely with GTM teams to improve lead quality, optimize funnel conversion, and accelerate deal cycles. • Build and optimize a full-funnel growth system, including attribution, campaign tracking, and conversion infrastructure (HubSpot). • Identify and unlock new growth levers such as partnerships, referrals, and outbound-supported campaigns; validate quickly and scale what works. • Own marketing budget and performance in partnership with finance, including CAC, LTV, and payback period; define ROI targets and evaluate spend effectiveness. • Operate with high autonomy as a hands-on individual contributor, combining strategy, execution, and technical marketing to build repeatable growth engines.