At Kindred we create, deliver and maintain high quality cleaning services for commercial, corporate and education spaces
Head of Growth
Location
United States
Posted
25 days ago
Salary
$195K - $290K / year
Seniority
Lead
Job Description
Head of Growth
Kindred
Role Description As Head of Growth, your role is to make that transition happen at scale. You will own revenue on the marketing side, but more importantly, you will be responsible for building the systems, loops, and ideas that turn awareness into participation. This includes the full marketing growth engine end-to-end: - Paid acquisition - Lifecycle marketing - Entirely new channels that don’t exist yet This role also extends into partnerships, product, and web collaboration. Responsibilities include: - Scaling paid channels efficiently without eroding brand or unit economics - Partnering with PMM/Creative to translate creative campaigns into growth outcomes - Finding and unlocking existing communities of travelers and home swappers - Designing lifecycle journeys that improve activation, retention, and referral - Treating the website as a product surface that continuously improves conversion - Working closely with product to shape onboarding, supply growth, and user experience - Approaching partnerships to unlock both supply and demand - Experimenting with how AI can improve acquisition, conversion, and retention - Establishing growth operating rhythms: defining KPIs, running weekly performance reviews - Translating data into insight and decisions Qualifications - 12+ years in Marketing with a focus on Growth - At least 8+ years of People Management experience - Network or marketplace experience - Builder mindset - Ability to translate data and insights into actionable strategy - Demonstrated clear ability to lead and scale a successful team - Experience with >$10m marketing budget - Success using AI tools to build operational efficiencies Requirements We’re looking for someone who operates more like a builder than a traditional head of marketing: - Comfortable operating without a clear playbook - Moves quickly, even with incomplete data - Improves through iteration - Strategic thinker about growth - Detail-oriented, able to launch campaigns, rewrite landing pages, or set up experiments - Strong intuition for how things spread through culture, communities, and networks - Curious about human behavior and idea travel - Practical use of AI in work Benefits At Kindred, we offer a thoughtful, human-first compensation and benefits package designed to support health, wellbeing, and connection: - Competitive cash compensation and equity - Comprehensive health benefits - Flexible time off, plus 12 paid holidays per year - 21 credits per year to stay in Kindred homes - $4,000 annual travel stipend - Remote-first and remote-flexible work environment - Regular team and company offsites - A vibrant, inclusive, and highly skilled team - A culture of high standards, feedback, and continual growth
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