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Senior User Acquisition Manager, Meta, TikTok
Location
Ukraine
Posted
26 days ago
Salary
0
Seniority
Senior
Job Description
Senior User Acquisition Manager, Meta, TikTok
Ruby Labs
• Own and scale paid acquisition across Meta and TikTok • Continuously improve key metrics (CPA, ROAS, ROMI) • Identify and scale winning campaigns while maintaining efficiency • Build and manage campaign structures aligned with scaling goals • Continuously test and optimize creatives • Run structured A/B tests with clear hypotheses and learning agendas • Analyze performance across the full funnel • Identify bottlenecks and growth opportunities • Translate data into actionable insights and decisions • Work with attribution models and understand platform-specific nuances (e.g., iOS 14+) • Partner closely with creative teams to develop high-performing ads • Provide clear, data-driven feedback on hooks, angles, and formats • Help define and scale repeatable creative frameworks • Identify new scaling levers within existing channels • Test new audiences, formats, and campaign types • Contribute to testing new acquisition channels when relevant • Work closely with product, analytics, and growth teams • Align on KPIs, tracking, and reporting • Ensure data accuracy and proper event tracking
Job Requirements
- 3–5 years of experience in user acquisition / performance marketing
- Strong hands-on experience with Meta and TikTok Ads
- Proven track record of managing and scaling $1M+ monthly budgets
- Experience with subscription-based products (web) is a strong plus
- Strong understanding of performance metrics (CPA, ROAS, LTV, retention)
- Ability to analyze data and make fast, informed decisions
- Highly proactive and self-driven
- Comfortable owning performance outcomes end-to-end
- Data-driven mindset with a structured approach to testing
- Clear and structured communication
- Ability to present insights and performance to stakeholders
- Strong collaboration with creative and cross-functional teams.
Benefits
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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