Role Description Our Client is seeking a high-autonomy Digital Marketing & Performance Specialist to own the strategy across paid channels while leading the creative partnerships that fuel growth. This role is a strategic split between technical optimization—analyzing data, scaling winning ads, and managing budgets—and creative strategy—briefing creators and building content pipelines. The successful candidate will work with minimal oversight to drive measurable results and refine the brand’s messaging for a global audience. Key Responsibilities - Paid Media & Campaign Management: - Directly manages Meta advertising campaigns, identifying specific opportunities for rigorous testing and aggressive scaling. - Oversees relationships with external digital partners (Google, Amazon, etc.) to ensure cross-platform alignment with the overall growth strategy. - Monitors performance data daily to "scale winners and kill losers," ensuring maximum efficiency of ad spend. - Stays current with platform updates and emerging industry trends to keep the brand competitive in a fast-moving D2C market. - Creative Strategy & Content Pipelines: - Drives creative strategy across both paid and organic channels, collaborating with content creators, video editors, and designers to develop high-performing assets. - Builds and maintains robust creator partnerships to ensure a consistent flow of fresh, on-brand content. - Translates complex performance data into clear, actionable creative briefs that guide the production of future advertisements. - Lifecycle Marketing & Retention: - Builds and optimizes automated email flows and manual campaigns to move users through the funnel from consideration to purchase. - Refines brand messaging across various touchpoints to improve conversion rates and customer lifetime value. Qualifications - 3+ years of direct experience managing Meta ads specifically for a Direct-to-Consumer (D2C) brand, with a proven track record of driving results. - Proven ability to brief and work collaboratively with creative teams to produce high-performing video and static assets. - Strong ability to interpret performance data and clearly articulate the narrative behind trends to leadership. - Fluent in English with exceptional written and verbal communication skills. - A self-starter with a proactive approach to problem-solving and the ability to drive projects forward independently in a remote setting. Benefits - High level of freedom to own projects and make strategic decisions. - A remote-first culture with a flexible schedule. - Work directly on a flagship product within a small, talented team where your work is immediately visible. - Full-time contractor role with competitive compensation in USD.

• Own Defend’s brand strategy, positioning, and long-term narrative • Clearly articulate who Defend is for, what problem we solve, and why we win • Define Defend’s role in the cellular security category—and push the market to see it differently • Establish and evolve Defend’s messaging hierarchy and tone of voice • Lead Defend’s annual and quarterly brand planning • Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships • Own GTM strategy for new product and feature launches • Partner with Performance Marketing to ensure brand and demand work together as one growth engine • Partner closely with the Creative Director to shape creative direction and storytelling • Provide clear, inspiring briefs that translate strategy into world-class creative • Help evolve Jack the Donkey’s role in the brand—when he shows up, what he represents, and why he builds trust • Ensure creative work ladders back to brand strategy and customer truth • Act as the internal voice of the customer across Product, CX, Sales, and Leadership • Ensure brand promises align with real customer experiences • Support retail, B2B, and partnership storytelling with clear positioning and messaging • Partner with leadership to align the organization around a bold, focused brand vision • Own brand health metrics (awareness, consideration, preference) alongside performance outcomes • Use customer insight, market research, and competitive analysis to evolve strategy • Help mentor and develop future brand team members as the organization grows.

Company Overview Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.    Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning. Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.    Marketing Manager As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success. Essential Duties & Responsibilities - Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio. - Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio. - Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients. - Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations. - Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities. - Provides leasing and marketing training and best practices to onsite teams. - Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities. - Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals. - Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward. - Travel Requirement: This position entails travel, estimated at 75% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities. Education & Experience - Bachelor's degree in marketing, communications, or a related field. - Proven experience in marketing support or a similar role. - Strong written and verbal communication skills. - Knowledge of consumer/user digital experience. - Familiarity with online digital marketing platforms. - Excellent organizational skills with the ability to multitask and prioritize effectively. - Creative mindset with a keen eye for detail. - Strong analytical and problem-solving abilities. - Ability to work independently as well as collaboratively in a team environment. Preferred - 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making. - Experience in Real Estate Property Management - Experience with Property Management Software – Yardi, Onesite, Entrata - Experience with industry-related CRMs – Rent Dynamics, Knock. This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements. Asset Living is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to the remote nature of this position and includes the range of factors considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; etc. We would not anticipate that the individual hired into this role would be near the top end of the compensation range, but that decision will be dependent on the facts associated with each specific individual’s relevant experience for the role.  A reasonable estimate of the range is below. Job Pay Rate $80,000—$90,000 USD

Role Description We are looking for a Brand & Consumer Insights Researcher to support our Marketing team on their annual Brand Tracker and other Marketing measurement efforts. We're searching for an experienced researcher, familiar with the nuances of collecting and injecting consumer insights into marketing and brand strategy. You will work on several research projects and be responsible for translating data into insights. This is an as-needed contract position expected to average 10-20 hours per week during engagement periods. We anticipate this contract to last around 3-4 months based on project needs. - Design and execute research projects in support of our annual Brand Tracker and other marketing measurement efforts, from study design through delivery. - Apply quantitative research methods, including survey design and statistical analysis, to generate reliable, decision-ready insights. - Deliver clear, rigorous research reports with well-visualized data. - Manage marketing research vendor relationships: vetting partners, maintaining ongoing communication, and ensuring deliverables are high-quality and actionable. Qualifications - 3+ years of experience successfully leading consumer insights projects and initiatives, ideally at a consumer-focused product company. - Hands-on experience running NPS surveys, brand and awareness tracking surveys. - Experience collaborating with and supporting regionally-based country marketing managers to conduct and facilitate research. - Experience thriving in high-velocity environments while maintaining strong research rigor and craft. - Bachelor's degree in Marketing, Statistics, Psychology, Human Factors, Human-Computer Interaction or a related field. Company Description Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.