Duolingo

• Develop and execute a growth plan to scale the public group • Partner with Performance Marketing as the primary acquisition engine • Program a content calendar for community engagement • Recruit, train, and manage volunteer parent moderators • Build recruitment funnel for Inner Circle members • Program Inner Circle for high-signal feedback

• Make Duolingo a culturally relevant and loved brand among Nigerian audiences • Drive awareness and growth in Nigeria • Use skills including social media, influencer marketing, and high-impact local partnerships to drive awareness and bring new users to Duolingo • Hire the right agency to handle content execution • Define agency brief, run selection process, onboard agency, set strategic direction, review and approve content, oversee launch of @DuolingoNigeria • Expand scope to develop and execute a wider brand awareness strategy for Nigeria

• Operationalize how Product Marketing runs at Duolingo • Build the company-wide product marketing calendar • Manage day-to-day calendar operations • Produce weekly calendar reports for the Product Marketing team • Proactively flag risks and escalation paths • Support PMMs by tracking cross-functional dependencies

• Localize all marketing and product copies, ensuring they are accurate, charismatic, and reflect Duolingo’s style guide and requirements • Attend meetings/consult with fellow team members to discuss translations and align on style, tone, and vocabulary • Contribute to the development of in-house style guides for Traditional Chinese • Conduct QA on the live app to ensure that original content is not only correct and understandable for the Traditional Chinese audience, but also engaging and compelling

Role Description We are seeking a creative Social Media Content Manager to create video content for Duolingo's social media presence on YouTube Shorts, TikTok, and Instagram Reels. As a core member of our growing marketing team, you are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires. The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others. - Create entertaining, iconic content for Duolingo's social media that people want to share. - Work on crafting fun, educational content that helps further our mission of developing the best education in the world and making it accessible. - Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube. - Work on large-scale content campaigns ranging from content with creators to scripted content with our animated characters. - Work cross-functionally to help promote different product features, launches, and initiatives like podcasts, course updates, and HR initiatives. - Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work. Qualifications - 2-3 years social media experience at a major brand or organization. - A strong eye for craft and a high creative bar; you know what makes content great, not just good, from concept to execution. - Strong production experience; you can take a concept from an idea through storyboarding to execution. - Intimately familiar with in-app creator tools across social platforms and know your way around editing software like Adobe suite. - Deep in the weeds of data; you eat numbers for breakfast, lunch, and dinner, looking to beat whatever last metric you set. - In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities. - Solid interpersonal skills and passion for engaging with our social media communities. Requirements - Exceptional candidates are proficient in multiple languages. - Can dance in a mascot suit. Company Description Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

• Serve as a liaison between Marketing, Accounting, and FP&A on budget questions • Manage the 2026 Marketing budget sheet • Collect and consolidate variance explanations and other budget changes • Track budget transfers and incremental changes • Work with the Brand Marketing team on getting their expenses paid • Support quarterly true-ups and reforecasts

• Reviewing and providing honest and accurate feedback on Kannada translations.

• Reviewing and providing honest and accurate feedback on Marathi translations.

• Localize all marketing and product copies • Attend meetings/consult with fellow team members • Contribute to the development of in-house style guides for Marathi • Conduct QA on the live app for the Marathi audience

• Localize all marketing and product copies, ensuring they are accurate, charismatic, and reflect Duolingo’s style guide and requirements • Attend meetings/consult with fellow team members to discuss translations and align on style, tone, and vocabulary • Contribute to the development of in-house style guides for Kannada • Conduct QA on the live app to ensure that original content is not only correct and understandable for the Kannada audience, but also engaging and compelling