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Tactacam

#Tactalife

Brand Director

Brand ManagerBrand ManagerFull TimeRemoteLeadTeam 201-500Since 2013H1B No SponsorCompany SiteLinkedIn

Location

Montana

Posted

82 days ago

Salary

0

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

Brand Director

Tactacam

• Own Defend’s brand strategy, positioning, and long-term narrative • Clearly articulate who Defend is for, what problem we solve, and why we win • Define Defend’s role in the cellular security category—and push the market to see it differently • Establish and evolve Defend’s messaging hierarchy and tone of voice • Lead Defend’s annual and quarterly brand planning • Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships • Own GTM strategy for new product and feature launches • Partner with Performance Marketing to ensure brand and demand work together as one growth engine • Partner closely with the Creative Director to shape creative direction and storytelling • Provide clear, inspiring briefs that translate strategy into world-class creative • Help evolve Jack the Donkey’s role in the brand—when he shows up, what he represents, and why he builds trust • Ensure creative work ladders back to brand strategy and customer truth • Act as the internal voice of the customer across Product, CX, Sales, and Leadership • Ensure brand promises align with real customer experiences • Support retail, B2B, and partnership storytelling with clear positioning and messaging • Partner with leadership to align the organization around a bold, focused brand vision • Own brand health metrics (awareness, consideration, preference) alongside performance outcomes • Use customer insight, market research, and competitive analysis to evolve strategy • Help mentor and develop future brand team members as the organization grows.

Job Requirements

  • 7+ years of experience in brand management, marketing strategy, or product marketing
  • Proven track record owning and growing a brand—not just supporting one
  • Deep understanding of brand positioning, customer insight, and messaging frameworks
  • Experience partnering with creative teams to bring strategy to life
  • Strong cross-functional leadership skills, with the ability to influence without direct authority
  • Comfort presenting to executive leadership and defending strategic decisions
  • Experience working in fast-paced, entrepreneurial, or challenger brand environments
  • Experience in security, construction, ag, outdoor, or B2B-adjacent categories
  • Background in DTC + retail brands
  • Experience with subscription or hardware-enabled products
  • Experience launching new products or defining new categories
  • What sets you apart:
  • You believe brand is a growth lever, not a “nice to have”
  • You obsess over clarity—who this is for, why it matters, and why it wins
  • You balance long-term brand building with short-term business impact
  • You think in narratives, not just taglines.

Benefits

  • Medical, Dental, and Vision coverage to ensure your well-being.
  • 401k plan.
  • PTO.

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