• The Vice President – Marketing leads the planning, orchestration, and delivery of integrated marketing campaigns for Treasury & Global Markets (TGM) across Retail, Corporate, and Institutional segments. • The role is centered on campaign planning and execution, cross-segment coordination, elevating Treasury & Global Markets profile through differentiating thought leadership, high-impact content, and driving client engagement initiatives - including events and strategic activations. • Operating within a matrix environment, the incumbent partners closely with senior leadership across Treasury, Retail, and Corporate Banking to shape strategy, positioning, execution standards, visibility, and commercial impact - and ensure disciplined delivery against those priorities. • This is a high-visibility mandate requiring strategic maturity, stakeholder confidence, and strong execution discipline.

• Execute ABM Strategy • Provide execution enablement for the ABM engine that drives engagement, pipeline, and revenue. • Partner with sales to identify target accounts and align on joint plays that accelerate deal velocity. • Track performance and tell the story of ABM’s impact through data-driven insights. • Create and execute ABM campaigns (ads) in 6sense • Orchestrate cross-channel campaigns that hit the right audiences at the right time. • Collaborate with marketing leaders across demand generation to ensure ABM and campaign programs sync with pipeline goals. • Keep campaigns running smoothly with best-in-class project management and clear visibility across stakeholders. • Develop and execute AI-Email Agents and workflows in 6sense • Coordinate buyer stage emails and automation execution with our email agency - (Pardot), optimizing workflows, nurture streams, and reporting to align to the ABM strategy and execution • Drive efficiency and data integrity across the tech stack in partnership with demand marketing and Sales Operations.

• Focus on providing local marketing leadership, strategy, and program recommendations • Partner with RVPs, identify regional trends, and build solutions • Provide local market intelligence and system feedback • Collaborate with local agency and Inspire Media Strategy & Planning team • Align stakeholders on approved plans and initiatives • Manage co-op activity and local budget • Partner with Data & Analysis team for reporting and insights

• Support the execution of digital marketing programs, including newsletters, event-related email campaigns and custom landing page; Responsible for some content creation, all content coordination, landing page and email design, audience target list building in Salesforce, deployment through HubSpot and report/metrics tracking. • Develop and maintain sales enablement assets, including collateral, landing pages, and presentation materials, ensuring all outputs are current, on-brand, well-designed and aligned with business priorities. • Create and update executive-ready slide decks for conferences and external events, partnering with senior stakeholders to ensure alignment with brand and strategy. • Provide support for conferences and large-scale events as needed with coordination, logistics, slideware and/or digital support. • Assist in managing external agencies and contractors, managing all projects and deliverables, ensuring they align with strategy and needs, while staying within the allocated budget and timeline. • Help track marketing budgets, subscriptions, and program spend. • Maintain and organize the digital content and collateral library to support the sales team.