• Execute ABM Strategy • Provide execution enablement for the ABM engine that drives engagement, pipeline, and revenue. • Partner with sales to identify target accounts and align on joint plays that accelerate deal velocity. • Track performance and tell the story of ABM’s impact through data-driven insights. • Create and execute ABM campaigns (ads) in 6sense • Orchestrate cross-channel campaigns that hit the right audiences at the right time. • Collaborate with marketing leaders across demand generation to ensure ABM and campaign programs sync with pipeline goals. • Keep campaigns running smoothly with best-in-class project management and clear visibility across stakeholders. • Develop and execute AI-Email Agents and workflows in 6sense • Coordinate buyer stage emails and automation execution with our email agency - (Pardot), optimizing workflows, nurture streams, and reporting to align to the ABM strategy and execution • Drive efficiency and data integrity across the tech stack in partnership with demand marketing and Sales Operations.

• Focus on providing local marketing leadership, strategy, and program recommendations • Partner with RVPs, identify regional trends, and build solutions • Provide local market intelligence and system feedback • Collaborate with local agency and Inspire Media Strategy & Planning team • Align stakeholders on approved plans and initiatives • Manage co-op activity and local budget • Partner with Data & Analysis team for reporting and insights

• Support the execution of digital marketing programs, including newsletters, event-related email campaigns and custom landing page; Responsible for some content creation, all content coordination, landing page and email design, audience target list building in Salesforce, deployment through HubSpot and report/metrics tracking. • Develop and maintain sales enablement assets, including collateral, landing pages, and presentation materials, ensuring all outputs are current, on-brand, well-designed and aligned with business priorities. • Create and update executive-ready slide decks for conferences and external events, partnering with senior stakeholders to ensure alignment with brand and strategy. • Provide support for conferences and large-scale events as needed with coordination, logistics, slideware and/or digital support. • Assist in managing external agencies and contractors, managing all projects and deliverables, ensuring they align with strategy and needs, while staying within the allocated budget and timeline. • Help track marketing budgets, subscriptions, and program spend. • Maintain and organize the digital content and collateral library to support the sales team.

• Own event execution end-to-end, including: • Manage all aspects of events and programs, including planning, timelines, vendor management, budgeting, promotion, execution, and follow-up • Partner closely with sales to align on goals, target accounts, outreach plans, and post-event engagement • Collaborate with marketing, product, and leadership on event content, messaging, and insights • Use Marketo and Salesforce to manage campaigns, track performance, and measure impact across engagement, leads, and pipeline • Conduct research to identify new events, sponsorships, and creative ways to make our participation stand out • Maintain clear documentation, learnings, and best practices to support future programs • Contribute ideas and take initiative as part of a small, growing marketing team