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Associate Director, CRM – Martech

Customer Success ManagerCustomer SuccessFull TimeRemoteSeniorTeam 5,001-10,000Since 2008H1B SponsorCompany SiteLinkedIn

Location

New York

Posted

45 days ago

Salary

$160.1K - $228.8K / year

Seniority

Senior

Bachelor Degree10 yrs expExperience acceptedEnglish

Job Description

Associate Director, CRM – Martech

Spotify

• Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth • Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning • Build and optimize audience segmentation, lead management, and campaign orchestration across channels • Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals • Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions • Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs • Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making • Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

Job Requirements

  • 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
  • 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
  • experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
  • hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
  • comfortable working with data and analytics, and can translate insights into clear recommendations and actions
  • experience with experimentation frameworks and using testing to inform strategy and optimization
  • experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

Benefits

  • health insurance
  • six-month paid parental leave
  • 401(k) retirement plan
  • monthly meal allowance
  • 23 paid days off
  • 13 paid flexible holidays
  • paid sick leave

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