ESN

• Develop and implement the brand strategy for Switzerland by linking global guidelines with local consumer insights • Define the marketing activation calendar and lead the planning and execution of omnichannel campaigns (including mass media, influencer marketing, TikTok, and point of sale) • Co-create the local product portfolio based on the needs and potentials of the Swiss market • Brief and manage agencies to create brand-compliant, locally relevant assets (in German and French) and ensure timely campaign execution • Track brand metrics (awareness, equity, engagement) as well as campaign KPIs and use this data for continuous optimization • Work closely with cross-functional teams to guarantee a consistent brand experience in the D2C sector and at the point of sale • Coordinate closely with local commercial teams to perfectly align marketing activities with market and sales targets

• Develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights. • Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions. • Help define the local product portfolio focus based on market needs and opportunities. • Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience. • Manage agencies appointed by TQG to ensure timely, high-quality campaign execution. • Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement. • Collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels. • Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store. • Act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity. • Partner with Commercial Managers and other teams to align marketing with market goals. • Stay alert to competitors, trends, and new opportunities.

• You identify, contact, and build relationships with social media influencers who align with our brand values and vision • You develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention • You collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers • You monitor campaign performance and analyze key metrics to optimize future strategies • You organize influencer events, including shootings and video shoots, for our social media channels • You stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing

• Du entwickelst die ganzheitliche Produktvision für eine zentrale Influencer Marketing Plattform, die verschiedene Komponenten entlang der Journey vereint • Du analysierst bestehende Systeme und Prozesse und leitest konkrete Optimierungsmaßnahmen zur Steigerung von Transparenz und Effizienz ab • Du erarbeitest fachliche Anforderungen und Konzepte für das Management von Influencern, Performance-Tracking und Customer Success • Du übersetzt Business-Anforderungen in Epics, User Stories und Roadmaps und priorisierst diese entlang klarer Unternehmensziele • Du arbeitest mit einem agilen Entwicklungsteam und stellst eine effiziente Delivery sicher • Du kooperierst eng mit Stakeholdern aus Influencer Marketing, Influencer Operations und Data zusammen und sorgst für Alignment • Du etablierst eine datengetriebene Entscheidungsgrundlagen zur Bewertung der Influencer-Performance und Plattform-Nutzung • Du identifizierst Abhängigkeiten zwischen Systemen und entwickelst eine skalierbare Plattformarchitektur • Du übernimmst Ownership für Releases und Features – von der Konzeption bis zum Go-Live

• You support the implementation of the B2B go-to-market strategy, from assortment planning to promotions • You act as a point of contact for sales teams on strategic questions and further developments • You create and maintain sales and presentation tools for Key Account Management and field sales • You track KPIs and sales figures and derive initial recommendations for action • You coordinate alignments with internal interfaces such as Sales, Brand and Operations • You organize meetings and keep B2B brand updates current

• Du unterstützt unsere TA Specialists im operativen Recruiting Alltag • Du übernimmst das Bewerbermanagement (Screening, Kommunikation, Pflege im Bewerbermanagementsystem) • Du koordinierst Interviews und organisierst Termine mit Kandidat:innen & Fachbereichen • Du unterstützt bei der Erstellung und Veröffentlichung von Stellenanzeigen • Du sorgst für eine strukturierte Datenpflege und saubere Prozesse

• You own and evolve DTC performance analysis across traffic, conversion, revenue and customer behavior • You identify key drivers of growth across promotions, CRO, marketing channels and product portfolio • You translate complex data into clear, actionable business recommendations • You analyze and quantify the impact of all channels (e.g. paid, TikTok Shop, organic, TV) • You assess channel interactions, overlaps and incrementality • You enable better budget allocation and investment decisions • You support key commercial questions beyond marketing • You analyze portfolio performance (e.g. product mix, innovation impact) • You evaluate promotion effectiveness • You support market and channel expansion decisions • You work closely with Performance, Influencer Marketing, CRM, eCommerce and PLM teams • You analyze which content, formats and creators drive performance • You connect creative output to business impact (conversion, revenue) • You enable data-driven optimization of content and campaign strategies • You build scalable reporting and analytics frameworks for the DTC team • You reduce dependency on BI through structured, self-serve insights • You leverage AI and automation to improve speed, quality and scalability of analysis • You identify and implement high-impact AI use cases across DTC • You introduce structured ways of working (e.g. analysis frameworks, testing approaches, reporting standards) • You bring external best practices from leading DTC / eCommerce companies • You ensure analytical work is repeatable, scalable and decision-oriented

• In close collaboration with our business stakeholders, you identify requirements across end-to-end processes and systems and prepare them in a clear and understandable way. • You conduct structured interviews, lead interdisciplinary workshops and analyze available data to understand current processes and derive future target processes. • You document processes, workflows and system functionalities to build sustainable knowledge and information, which serves as the basis for decision-making and continuous improvement. • You act as a Center of Excellence for your topics in the production environment and have a deep understanding of how processes and functionalities are structured and who works with them in which roles. • You critically question the current state and see yourself as a bridge between IT and business areas to prepare all requirements for the implementation of key projects and features in a comprehensible way and to enable prioritization.

• You support the planning, execution, and analysis of international CRM campaigns (e.g. newsletters and lifecycle flows) • You analyze CRM performance metrics (e.g. open rate, click rate, revenue) and derive initial insights • You help in building and optimizing automated customer lifecycle campaigns (e.g. welcome, post-purchase, win-back) • You support audience segmentation and campaign personalization • You collaborate closely with teams such as Webshop, and Graphic • You contribute your own ideas to improve CRM campaigns and processes

• Du unterstützt bei Consumer Research Projekten (z. B. Umfragen, Auswertungen, Ableitung von Insights) • Du arbeitest am Brand Tracking mit und hilfst bei der Analyse von Marken-KPIs • Du unterstützt im Bereich CRM, insbesondere bei der Erstellung und Auswertung von Umfragen • Du führst Trend Research durch und beobachtest den Markt sowie relevante Entwicklungen • Du analysierst, was andere Brands machen (Kampagnen, Social Media, Positionierung) • Du unterstützt bei laufenden Marketingprojekten und Kampagnen • Du bereitest Ergebnisse in Präsentationen und Reports auf