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ZeptoLab logo
ZeptoLab

Dedicated to the science of fun!

Head of Growth

Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 51-200Since 2010H1B No SponsorCompany SiteLinkedIn

Location

Cyprus

Posted

63 days ago

Salary

0

Seniority

Lead

Bachelor Degree5 yrs expEnglish

Job Description

Head of Growth

ZeptoLab

• Lead and develop the marketing team across UA, product marketing, creative production, and ad monetization • Drive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS models • Own ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization priorities • Oversee ad monetization strategy, balancing revenue growth with player experience • Partner with analytics to turn performance data into clear marketing decisions and priorities • Support new game launches: define soft launch approach, geo-rollout logic, and performance expectations for greenlight decisions • Translate business priorities into clear marketing plans in close collaboration with Studio GMs and the CEO

Job Requirements

  • 5+ years in mobile game marketing, with significant time in a senior leadership role
  • Hands-on expertise in user acquisition — Meta, Google, AppLovin/ironSource, and attribution tools (AppsFlyer or Adjust)
  • Solid grasp of ASO: keyword strategy, store conversion optimization, and experimentation
  • Proven ability to lead and develop marketing teams across UA, product marketing, and creative
  • Sharp product marketing instinct — you understand both player motivation and business goals
  • Experience in a multi-title environment, balancing different priorities across a portfolio
  • Fluent with performance data — you make decisions based on numbers, not gut alone

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