• Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership • Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offering • Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams • Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features • Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering • Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.) • Drive the marketing strategy by conducting market research (primary/secondary), tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer research, and providing analysis and go-to-market plans to stakeholders • Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation • Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products • Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials • Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson • Travel to events as needed • Other tasks and responsibilities as assigned

• Support the MENA region by partnering with the sales team and business development team to enable them in the field with webinars, events, executive round tables, lunch & learns, trade shows and partner events • Travel to some events to provide in-person support when needed • Work closely with the Senior Director of Global Revenue Marketing on regionalising events and messaging for MENA customers • Feedback to the product marketing team on what is and isn’t working in the region

• Design and update website pages and elements inside HubSpot • Create and optimize branded email campaigns using MailChimp • Improve layout, visuals, and overall quality of marketing materials • Develop graphics and creative assets using Canva or similar tools • Support social media content creation and scheduling (LinkedIn, Facebook, Instagram) • Assist with light marketing admin and coordination tasks • Monitor campaign performance and suggest improvements • Collaborate directly with leadership to strengthen brand presence • Leverage AI tools to enhance creative and content workflows

• Developing a deep understanding of Akamai's cloud and AI strategy, and aligning marketing initiatives with North America Cloud sales leadership • Building and executing a cloud and AI marketing strategy that acquires new contacts, nurtures them through the funnel, and converts contacts into qualified sales pipeline • Driving cloud and AI-focused demand generation across the U.S. • Coordinating cloud and AI marketing strategy and execution across regional and global Akamai marketing teams to optimize funnel performance • Designing and packaging scalable, sales-led demand generation programs-including digital campaigns, field events, and account-based marketing (ABM) • Planning and executing integrated cloud and AI demand programs across the U.S. • Creating clear, data-driven reporting to track KPIs, analyze ROI, and demonstrate business impact on pipeline and revenue • Communicating marketing plans, execution progress, and program results to sales, product, and marketing stakeholders on a regular basis