• Design and update website pages and elements inside HubSpot • Create and optimize branded email campaigns using MailChimp • Improve layout, visuals, and overall quality of marketing materials • Develop graphics and creative assets using Canva or similar tools • Support social media content creation and scheduling (LinkedIn, Facebook, Instagram) • Assist with light marketing admin and coordination tasks • Monitor campaign performance and suggest improvements • Collaborate directly with leadership to strengthen brand presence • Leverage AI tools to enhance creative and content workflows

• Developing a deep understanding of Akamai's cloud and AI strategy, and aligning marketing initiatives with North America Cloud sales leadership • Building and executing a cloud and AI marketing strategy that acquires new contacts, nurtures them through the funnel, and converts contacts into qualified sales pipeline • Driving cloud and AI-focused demand generation across the U.S. • Coordinating cloud and AI marketing strategy and execution across regional and global Akamai marketing teams to optimize funnel performance • Designing and packaging scalable, sales-led demand generation programs-including digital campaigns, field events, and account-based marketing (ABM) • Planning and executing integrated cloud and AI demand programs across the U.S. • Creating clear, data-driven reporting to track KPIs, analyze ROI, and demonstrate business impact on pipeline and revenue • Communicating marketing plans, execution progress, and program results to sales, product, and marketing stakeholders on a regular basis

• Lead portfolio marketing strategy, creating positioning, messaging, and value propositions across solutions, services, and products. • Drive marketing for GP AIQ+, our flagship AI-powered platform, translating technical capabilities into business outcomes that matter to enterprise buyers. • Build industry-specific content and thought leadership that establishes GP Strategies as a trusted partner. • Partner with Sales, RevOps, Operations, Innovation, and Technology to align on go-to-market strategy. • Create sales enablement tools including playbooks, battlecards, pitch decks, demo scripts, and decision-support frameworks. • Leverage market insights and customer feedback to refine messaging, positioning, and campaigns. • Lead and mentor a high-performing portfolio marketing team. • Collaborate on ABM initiatives and integrated marketing campaigns to generate leads and drive strategic account engagement.

• Develop and drive key marketing and business objectives for the RaySafe hardware portfolio and One QA software platform. • Learn the technical and economic environment influencing the business. • Build relationships with internal and external stakeholders. • Develop and execute product launch plans including product positioning and marketing collateral. • Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify growth opportunities. • Execute specific projects and tactical plans for profitable growth.