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Leading the global community to secure our ever-changing connected world.
Product Line Marketing Manager, CIS SecureSuite, Commercial Membership
Location
United States
Posted
126 days ago
Salary
$91.9K - $160.8K / year
Seniority
Senior
Job Description
Product Line Marketing Manager, CIS SecureSuite, Commercial Membership
Center for Internet Security
• Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership • Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offering • Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams • Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features • Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering • Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.) • Drive the marketing strategy by conducting market research (primary/secondary), tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer research, and providing analysis and go-to-market plans to stakeholders • Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation • Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products • Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials • Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson • Travel to events as needed • Other tasks and responsibilities as assigned
Job Requirements
- Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field*
- 5+ years of product marketing or product management experience with an emphasis on B2B go-to-market strategies and demonstrable impact on business outcomes
- Proven track record in managing product lifecycles and delivering successful cybersecurity solutions
- Ability to work effectively in a cross-functional environment and align diverse teams toward common goals
- Excellent communication and collaboration skills including written, verbal, and formal presentations
- Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research
- Ability to associate and articulate the impact of technical capabilities on customer value and outcomes
- Strong facilitation skills to achieve alignment and clear decision making
- Ability to prioritize, multi-task, and perform under pressure
- Strong project management and change management skills
- Ability to travel as needed
- Must be authorized to work in the United States.
Benefits
- Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire
- $500 wellness card for Health Coverage Participants
- 401(k) with 4% Company Match, vested from the first day of hire
- Flexible Spending Account (FSA) & Dependent Care Account (DCA)
- Life Insurance
- Bonding Leave
- Paid Volunteering Program
- Bonus eligibility
- Paid Time Off (PTO) inclusive of vacation, personal and sick time
- Paid Holidays
- Wellness Program
- Employee Engagement Activities
- Professional Development Opportunities
- Tuition Reimbursement
- Student Loan PayDown Program
- Employee Referral program
- Employee Assistance Program
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