About the Role As the Head of Growth for our Fintech and Digital Wallet business, you will lead the strategy and execution of growth initiatives to acquire, engage, and retain users. You will work cross-functionally with product, marketing, and engineering teams to drive sustainable user base expansion and revenue growth. Key Responsibilities - Develop and implement growth strategies across digital wallet and fintech products. - Manage user acquisition channels including paid, organic, referral, and partnerships. - Analyze data to identify growth opportunities and optimize funnel performance. - Collaborate with product teams to enhance user experience and drive feature adoption. - Establish and monitor key growth metrics and KPIs. - Lead growth experiments to validate hypotheses and scale successful initiatives. - Work closely with marketing to align campaigns with growth objectives.

• Own the development and iteration of Meta-led growth strategies. • Identify bottlenecks and opportunities through structured root-cause analysis. • Systematically uncover under-tapped or untapped opportunities. • Analyze why products sell well and map those learnings. • Prioritize high-leverage initiatives. • Act with urgency to gather new signals.

About Perfected When corporations cause harm, someone has to answer for it. At Perfected, we guide people through complex legal journeys with one clear goal: to hold corporations accountable and help communities reclaim their power. We start with people—their stories, their pain, their hope—and we stand with them every step of the way. Our work is rooted in transparency, empathy, and advocacy. Every message, every design, and every interaction is built to help individuals understand their rights, feel supported, and take action with confidence. We partner with law firms across the country to bring clarity to chaos, amplify community voices, and create human-centered experiences that make justice feel within reach. Location Note This role is available in-person at the company's office in St. Thomas, USVI; or, as a remote-based position. All remote work must be performed in a state or territory in which Perfected Claims LLC or Strategic Campaign Sourcing LLC is registered to do business (AL, CA, CO, FL, GA, HI, IL, KY, LA, MA, ME, MI, NV, NJ, NY, NC, OH, PA, SC, TN, TX, VI, VA, WI). About the Role The Growth Analytics Manager builds, owns, and manages Perfected’s full digital funnel, ensuring marketing performance is measurable, attributable, and tied directly to client goals. In this role, you will build the data infrastructure, tracking systems, and reporting frameworks that provide visibility from first touchpoint to lead submission to signed client. Your work enables marketing effectiveness to be clearly understood, ensuring smart investment decisions, initiative prioritization, creative optimization, and continuous improvement across the funnel. You own attribution, marketing analytics, and the technology stack that connects campaign tracking to lead management. You also oversee the systems and processes that ensure marketing-generated leads flow seamlessly into intake and conversion. You help us answer whether our marketing is working and inform cross-functional teams what to do next. What You’ll Do Attribution & Data Infrastructure - Design and maintain attribution models that connect marketing efforts to downstream outcomes, including qualified leads and signed clients. - Build and oversee tracking systems across all marketing channels to ensure accurate and consistent data collection. - Own the integrity, governance, and reliability of marketing data across platforms, CRM systems, and internal tools. - Continuously refine attribution methodologies to improve visibility into marketing performance. Funnel Analytics & Performance Insights - Develop dashboards and reporting systems that provide clear visibility into full-funnel performance. - Define and standardize key metrics that measure marketing effectiveness beyond lead volume, including lead quality and signed client outcomes. - Analyze funnel performance to identify bottlenecks, drop-off points, and opportunities for improvement. - Translate complex data into clear insights and actionable recommendations for marketing and operations teams. Marketing Technology & Data Systems - Own the marketing technology stack, including analytics platforms, CRM integrations, and tracking tools. - Ensure seamless data flow between marketing platforms and intake systems in partnership with Product and Business Operations. - Establish and enforce campaign tracking frameworks, including tagging, naming conventions, and data governance standards. - Evaluate and implement tools that improve measurement accuracy and operational efficiency. Lead Lifecycle & Measurement - Ensure all marketing-generated leads are properly tracked, attributed, and measurable through every stage of the funnel. - Partner with Operations to improve lead routing, enrichment, and intake visibility. - Define measurement frameworks for experiments and evaluate performance across campaigns and funnel stages. - Provide insights that inform budget allocation, channel strategy, and overall growth decisions. What You Bring - 5–8 years of experience in growth analytics, marketing analytics, or campaign data-focused roles. - Strong experience with attribution modeling, funnel analytics, and performance measurement. - Deep understanding with analytics and BI tools (Google Analytics, Looker, PowerBI, and similar). - Experience working with CRM systems and understanding lead pipelines from acquisition through conversion. - Experience with marketing technology stacks, tracking implementation, and data governance best practices. - Strong analytical thinking and the ability to translate complex performance data into clear insights and actionable recommendations. - Experience operating in fast-paced, growth-oriented environments. - Experience in high-intent lead generation environments such as legal services, healthcare, financial services, or similar industries is a plus. Core Attributes - Driven Self-Starter: You don’t wait for permission to move things forward. You are comfortable operating with autonomy, building systems where they don’t yet exist, and bringing clarity to early-stage environments. - Systems Thinker: You are energized by establishing processes, frameworks, and systems that don’t already exist, and the opportunity to bring clarity to complex data environments. - Analytical Do-er: You know the best decisions come from understanding the data. You enjoy digging into performance insights, asking the right questions, and uncovering what’s truly driving results. - Collaborative Partner: You believe the best work happens when diverse perspectives are included, and you take pride in being a supportive, ego-free collaborator who can take action on feedback from multiple angles. - Mission Driven: You connect deeply to the mission of helping people seek justice, and you’re motivated by seeing that purpose reflected in strong marketing results and real-world impact. Physical Requirements - Frequent need for oral, written, and auditory communication. - Ability to sit for long periods of time. - Prolonged periods working on a computer. - Frequent repetitive hand and wrist motions. - Excellent near vision to see details on a computer screen, including color differentiation. - Ability to work in a fast paced and sometimes stressful services environment. - Occasional need for travel. Benefits at a Glance - Time Off: PTO (15 days, earned on an accrual basis; increases at 3rd and 5th anniversary), sick leave (10 days, earned on an accrual basis), paid holidays (14) and floating holidays (2 days). - Health & Wellness: Comprehensive medical, dental, and vision coverage. - Flexible Spending & Savings: FSA and HSA options to help manage healthcare costs. - Protection & Security: Short- and long-term disability and basic life insurance. - Future Planning: 401(k) retirement plan with a 5% company match. - Work-Life Support: Employee Assistance Program (EAP) through SupportLinc to provide confidential counseling and other wellbeing resources. Salary: $90,000 - $120,000 per year This position summary should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties as may be required. Strategic Campaign Sourcing LLC has the right to revise this position description at any time. Strategic Campaign Sourcing LLC is an equal opportunity employer. If you need an accommodation during the application process due to a disability, you may call us at 340-423-7199 and ask for Human Resources; however, please note that we only accept accommodation requests at this number. We do not accept applications or questions about the status of an application by phone.

Working At Bitso We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization. To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy. Your Purpose We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency. You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between. We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you. Reports To Senior Marketing Manager for Bitso Business - Ingrid Carraro Who You Are - 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops. - A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull. - Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics. - Hands-on proficiency with HubSpot (Marketing Hub & CRM). - Strong analytical skills: you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling. - Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable. - Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls. - Excellent written and verbal communication in English and Spanish. - Based in Mexico City with availability for occasional travel. - Nice-to-Have - Experience in fintech, financial services, or enterprise SaaS B2B environments. - Familiarity with ABM platforms (Demandbase, 6sense, HubSpot ABM). - Experience with paid media management (Google Ads, LinkedIn Ads, Meta). - Knowledge of SEO/SEM fundamentals and content marketing strategy. - Experience with analytics and BI tools (Google Analytics, Looker, Tableau). - Experience with event platforms (Whova, Cvent, others). What You Will Do - Event Marketing & Field Programs - Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations. - Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments. - Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent. - Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets. - Budget, Vendor & Project Management - Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting. - Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand. - Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment. - Marketing Operations & Analytics - Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot. - Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy. - Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue. - Analyze campaign and channel performance to deliver actionable insights and recommendations to the team. - AI-Powered Productivity & Automation - Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow — content drafting, data analysis, creative production, vendor research, reporting, and process automation. - Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations. - Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team. - Be a force multiplier — consistently deliver the output of a much larger team by working smarter with technology. - Content & Creative Collaboration - Collaborate with content and design teams (or lead directly when needed) to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials. - Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards. - Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces with subject-matter experts - Cross-Functional Alignment - Work closely with Sales to ensure marketing programs/events are aligned with pipeline goals, territory plans, and target account lists. - Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging. - Provide regular performance updates and strategic recommendations to leadership. Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you. #LI-Remote Who We Are With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products. When we hire people for our team, we specifically test for the following traits in addition to our cultural values: - Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges - High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility. - Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity. - Self-Management: We look for individuals who can independently manage their work, career, and professional development. Compensation & Benefits At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products. So for those willing to commit, adapt and pioneer the most important change of the century we offer: - Me Time program, including unlimited paid time off. - Remote-first work environment. - Employee Stock Option program. - Zero trading fees through our Bitso Alpha app. - Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave. - Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina. Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive! - These are the applicable requisites, although equivalent competencies in any of the above will also be considered. - To see our Privacy Policy please click here.