Variety

• Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory • Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats • Translate creative briefs into high-performing ad executions with speed and consistency • Ensure compliance with AppLovin creative specifications • Build HTML-based interactive creatives that significantly outperform static CTR benchmarks • Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals • Collaborate with Growth and Media teams to prioritize winners and scale formats • Design high-quality statics, animated GIFs, and short looping videos for AppLovin • Leverage AI design tools to accelerate concepting and execution

• Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content. • Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation. • Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns. • Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns. • Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities. • Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals. • Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles. • Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly. • Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent. • Shape concepts that feel authentic to the platform while still delivering clear performance outcomes. • Identify trends, creator behaviors, editing styles, and storytelling devices that can be adapted into high-performing branded content. • Partner with relevant stakeholders to develop creatives that improve TikTok Shop performance, including product storytelling, offer communication, social proof, and conversion-focused content. • Identify content and funnel bottlenecks specific to TikTok traffic and user behavior.

• Build the AppLovin Creative Playbook • Conduct In-Depth Performance Creative Research • Execute a Strategic Testing Process • Influence Media Buying & Campaign Decision-Making • Create Concepts That Drive Paid Acquisition • Work Across Multiple SKUs & Offers • Optimize Conversion Levers Through Creative Strategy

• Own the development and iteration of Meta-led growth strategies. • Identify bottlenecks and opportunities through structured root-cause analysis. • Systematically uncover under-tapped or untapped opportunities. • Analyze why products sell well and map those learnings. • Prioritize high-leverage initiatives. • Act with urgency to gather new signals.

• Take full ownership of performance outcomes on specific projects. • Identify high-leverage opportunities across creative, audience, funnel, offer, and structure. • Partner with Growth Strategists to steer spend decisions. • Monitor, trim, scale, add ads, and rotate past performers. • Demonstrate deep understanding of strategic project outcomes and constraints.

• Identify gaps in account structure, test processes, targeting, ad setups for media buying. • Partner with teams to determine thresholds using multiple data sources for comprehensive tracking. • Optimize testing architecture for campaigns.

• Take full ownership of performance outcomes on specific projects. • Act as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure. • Partner with Growth Strategists to steer spend decisions and lead end-to-end media operations. • Identify gaps in account structure, test process, targeting, placements, bid strategies. • Research the market, product, and competition. • Create comprehensive performance tracking using advanced Google Sheets capabilities. • Optimize testing architecture by building efficient structures for testing campaigns. • Monitor, trim, scale, add ads, and rotate past performers in campaign management.

• Concept and design/assemble new winning static ads that address different markets, formats according to performance data trends • Work with Creative Strategist to research, develop top insights/hypotheses, track patterns and profitable optimisation tests (captions, KV swaps, formats, placements, ad copy x creative combination tests) • Collaborate with Creative Strategists & Editors to translate/design/assemble winning + net new visuals into videos (from concepts, layouts, formats, themes, audio suggestions, hook frames etc) • Work with Creative Strategist to audit, design, and optimise landing pages, funnels, and CRO flows (offers, banners, pricing tables, upsells/downsells) • Design/assemble new funnels and post-click assets (listicles, advertorials, RT pages, quizzes, subscription/referral pages) • Collaborate with Creative Strategists, Amazon, retention, tech, and product teams to Design/assemble collateral to support acquisition and retention across other funnels + channels (Amazon ads, new LPs, quiz funnels etc) • Maintain and grow research banks (swipe files, templates, idea docs) • Map and improve customer journey touchpoints across ads, LPs, and emails (Miro, Milanote or any visual collaboration/ board tool) • Work with Creative Strategist to ensure all creative is high-quality, error-free, brand-consistent, and compliant with Meta/ Platform ad policies • Partner with media and product teams to keep creative ideas fresh and converting after compliance edits • Work with Creative Strategist to apply and integrate AI tools into workflows to scale creative production, generate insights, and deliver consistent winning tests • Collaborate with Tech, Creative Strategists, Growth strategist to drive adoption of AI-assisted workflows across different (document & automate winning formulas)

• As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. • Conduct In-Depth Visual Research. • Execute a Strategic Creative Testing Process. • Plan for Every Stage of the Customer Journey. • Create Engaging, Viral Content. • Optimize Conversion Levers.

• Ensure data pipelines run reliably and data is fresh, accurate, and available as expected. • Monitor, build, and respond to Daton pipeline notifications and alerts • Track data latency, freshness, and completeness across all source systems • Design, build, and maintain QC processors for all source data and custom reports • Monitor job execution, investigate failures, and perform root cause analysis at: - Pipeline level - QC / validation level - API / source system level • Create and enhance data pipelines, onboard new platform integrations, and implement logic changes to existing pipelines • Coordinate with source system owners and vendors when issues originate upstream • Monitor alerts from source systems and custom reports • Ensure overall data reliability through proactive monitoring and validation • Optimize query performance and warehouse costs • Maintain documentation for all logic, schema, and pipeline changes, with a continuously updated change log • Implement and maintain automated data quality checks (source + reports) to build trust and confidence in data across the organization. • Monitor and respond to data quality and test failures • Implement automated validation checks, including; null checks, duplicate detection, range & boundary checks, valid value checks, referential integrity checks • Implement business-logic validations for key KPIs • Perform daily validation of critical metrics against source UIs (Shopify, GA4, Meta, Klaviyo, Google Ads, Loop, etc.) • Ensure KPI consistency across raw, transformed, and reporting layers • Implement anomaly detection for key tables and metrics • Optimize warehouse performance and manage costs proactively to ensure sustainable data operations. • Monitor and respond to billing alerts for BigQuery, dbt, and ETL tools • Maintain cost monitoring dashboards • Implement and optimize table partitioning and clustering • Optimize incremental loads and expensive queries • Proactively flag high-cost queries via Slack • Query performance optimization (where applicable) • Proactively manage issues originating from upstream systems and maintain healthy integrations • Monitor and respond to source schema and data-type changes • Handle source delays caused by API limits, downtime, or auth failures • Coordinate with vendors and internal teams to resolve upstream issues • Assess business impact and classify incidents as P0/P1 when required • Ensure data access and handling align with regulatory requirements and security best practices. • Maintain GDPR, CCPA, and related compliance controls • Manage RBAC and column-level security in BigQuery • Ensure PII masking and access restrictions • Respond to security incidents related to data access or credentials • Maintain documentation for pipelines, tables, and business logic • Update test cases for logic or schema changes • Document incident RCA and resolutions • Maintain operational runbooks • Manage logic and schema change requests from business team