Variety

• Join as HR Business Partner supporting high-growth Health & Wellness DTC teams • Collaborate with all departments in a matrix environment (Creative, Growth, Tech & Ops) • Run performance cadences, level pay decisions, uplevel managers, and automate HR ops with modern tooling • Refine playbooks, policies, programs and strategies • Measure impact through eNPS, cycle time, and retention metrics

• Own the creative strategy for TikTok as a growth channel. • Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop. • Translate channel insights into repeatable creative frameworks. • Conduct in-depth TikTok creative research. • Build and continuously refine a testing pipeline for TikTok creative. • Develop TikTok creatives tailored to different stages of the funnel. • Create ad concepts and organic content built for TikTok’s ecosystem. • Partner with stakeholders to develop creatives that improve TikTok Shop performance. • Identify content and funnel bottlenecks specific to TikTok traffic.

• Build the AppLovin Creative Playbook • Conduct In-Depth Performance Creative Research • Execute a Strategic Testing Process • Influence Media Buying & Campaign Decision-Making • Create Concepts That Drive Paid Acquisition • Work Across Multiple SKUs & Offers • Optimize Conversion Levers Through Creative Strategy • Deliver strong, engaging campaigns that drive acquisition results

• Build, Improve & Maintain Research Infrastructure • Establish, Improve & Maintain the Creative Testing Process • Create, Improve & Maintain Briefs Across SKUs to Achieve Run Rate and Efficiency Targets • Design, Improve & Maintain Creative Production Workflows • Leverage Pod and Cross-Functional Teams to Solve Performance and Production Bottlenecks • Ensure learnings are shared across teams and channels • Help scale creative output across multiple acquisition channels

• Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory • Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats • Translate creative briefs into high-performing ad executions with speed and consistency • Ensure compliance with AppLovin creative specifications • Build HTML-based interactive creatives that significantly outperform static CTR benchmarks • Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals • Collaborate with Growth and Media teams to prioritize winners and scale formats • Design high-quality statics, animated GIFs, and short looping videos for AppLovin • Leverage AI design tools to accelerate concepting and execution

• Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content. • Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation. • Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns. • Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns. • Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities. • Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals. • Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles. • Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly. • Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent. • Shape concepts that feel authentic to the platform while still delivering clear performance outcomes. • Identify trends, creator behaviors, editing styles, and storytelling devices that can be adapted into high-performing branded content. • Partner with relevant stakeholders to develop creatives that improve TikTok Shop performance, including product storytelling, offer communication, social proof, and conversion-focused content. • Identify content and funnel bottlenecks specific to TikTok traffic and user behavior.

• Build the AppLovin Creative Playbook • Conduct In-Depth Performance Creative Research • Execute a Strategic Testing Process • Influence Media Buying & Campaign Decision-Making • Create Concepts That Drive Paid Acquisition • Work Across Multiple SKUs & Offers • Optimize Conversion Levers Through Creative Strategy

• Own the development and iteration of Meta-led growth strategies. • Identify bottlenecks and opportunities through structured root-cause analysis. • Systematically uncover under-tapped or untapped opportunities. • Analyze why products sell well and map those learnings. • Prioritize high-leverage initiatives. • Act with urgency to gather new signals.

• Take full ownership of performance outcomes on specific projects. • Identify high-leverage opportunities across creative, audience, funnel, offer, and structure. • Partner with Growth Strategists to steer spend decisions. • Monitor, trim, scale, add ads, and rotate past performers. • Demonstrate deep understanding of strategic project outcomes and constraints.

• Identify gaps in account structure, test processes, targeting, ad setups for media buying. • Partner with teams to determine thresholds using multiple data sources for comprehensive tracking. • Optimize testing architecture for campaigns.