• Execute comprehensive product marketing strategies, ensuring alignment with company goals and cross-functional collaboration. • Deeply understand our buyer and market, product differentiators, value proposition and our competitors • Continuously research and iterate on our agentic positioning as an agile, evolving aspect of our offerings and the broader market • Build and demonstrate deep proficiency with relevant Gainsight products, delivering compelling demos and guiding stakeholders through advanced use cases • Own and drive feature release and high impact launch programs in partnership with Product, ensuring seamless execution of initiatives and strategic alignment across the portfolio. • Create and own both individual product and relevant platform materials, including feature/product videos, use case content, presentations, pitch decks, content, and more • Capture, consolidate and incorporate market feedback on messaging from the field, analyst, and industry sources to continually iterate on product positioning • Drive proactive product and release enablement in partnership with Product Ops, CS Ops, and Enablement • Act as a senior product SME for the marketing team, influencing and supporting demand generation, cross-sell initiatives, webinars, content creation, events, and more. • Build and nurture strong cross-functional relationships with Sales, Product, Marketing, and Post-Sales teams and leadership to drive cohesive product marketing strategies across Gainsight. • Take ownership of ad hoc projects and needs aligning with product marketing mission to deliver value across Gainsight and proactive drive measurable impact on processes, programs and objectives.

ABOUT THIS POSITION We are actively looking for a Product Marketing Manager that is deeply familiar with healthcare payments and has a passion for enabling growth in a fast-paced environment. The successful team member will lead the discovery and deployment of market, product, and client insights. This leader will work cross-functionally with sales, marketing, product, and client operations to develop strategies and execute the plan. WHAT YOU'LL DO - Market intelligence: Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors. Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies. - Messaging & positioning: Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers. Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs. Enable these insights to inform messaging and positioning. - Product launches: Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success. - Enablement tools & assets: Identify and lead the development of new tools and assets for the go-to-market teams. Partner with sales enablement to train the sales team on effectively communicating our value to the client. - Thought leadership: Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets. WHAT YOU'LL NEED - Industry knowledge: a history of strong knowledge in either health systems/hospitals or post-acute/ambulatory/specialties. - Expert storyteller: the ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way. - Passion for research: the desire to keep a strong pulse on the market, buyers, and trends. - Strong collaborator: the ability to unite closely with Growth, Marketing, Product, and Client Operations. - Process and detail oriented: an innate ability to focus on the details and manage complex, multi-phase projects for on-time delivery. Preferred Skills: - Healthcare payments experience - Product marketing experience - Bachelor’s degree or higher ABOUT WAYSTAR Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun. Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter. WAYSTAR PERKS - Competitive total rewards (base salary + bonus, if applicable) - Customizable benefits package (3 medical plans with Health Saving Account company match) - We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays - Paid parental leave (including maternity + paternity leave) - Education assistance opportunities and free LinkedIn Learning access - Free mental health and family planning programs, including adoption assistance and fertility support - 401(K) program with company match - Pet insurance - Employee resource groups Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

• Own administration and ongoing optimization of Salesforce and the broader GTM tech stack (e.g., Gong, ZoomInfo, Outreach, CommonRoom, Chili Piper, etc.) • Ensure systems are cleanly integrated, scalable, and aligned to GTM processes • Maintain system performance, reliability, and data integrity across platforms • Evaluate and implement AI-enabled features across the GTM stack to improve efficiency, data quality, and decision-making • Lead evaluation of new software to support Temporal's GTM strategy (including build vs. buy considerations) and own the end-to-end execution plan for new implementations • Lead configuration of Salesforce (fields, objects, layouts, permissions, flows, automation) • Partner with Business Systems on advanced configurations and integrations (e.g., APIs, data flows, complex automations) • Own QA, UAT support, and production deployment readiness from a systems perspective • Partner directly with Sales, Marketing, and RevOps to gather requirements and translate them into system solutions • Act as a thought partner to improve workflows, not just implement requests • Ensure solutions align with defined Rules of Engagement and GTM processes • Own governance of reporting and dashboarding in Salesforce and connected tools in collaboration with the RevOps team • Ensure data cleanliness, governance, and usability for forecasting, pipeline management, and performance tracking • Support pipeline visibility, attribution, and forecasting accuracy by building the required systems tracking and audit capabilities • Collaborate with RevOps and Data teams on system requirements to empower robust reporting and modeling capabilities in Temporal's data lake • Serve as the escalation point for GTM systems support, overseeing analysts who manage day-to-day intake through RevOps processes. • Analyze submitted user tickets to identify trends and scope opportunities for more programmatic systems solutions • Serve as an escalation point for troubleshooting issues, managing user access, and maintaining system documentation • Partner with BizSys on escalations and Tier 2/system-level issues • Drive system adoption through documentation, training, and enablement • Ensure users understand how to operate within defined processes and systems • Continuously improve usability and reduce friction for GTM teams

Introduction Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you’ll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way. Overview We are seeking a highly skilled and experienced Salesforce Marketing Cloud Development Lead to oversee the design, development, and implementation of marketing automation solutions. In this role you will lead a team of developers and collaborate with cross-functional teams to deliver tailored solutions that enhance customer engagement and drive business growth. Your responsibilities will include managing the end-to-end development lifecycle for core marketing initiatives, lead flow processes, and data integrations within Salesforce Marketing Cloud. You will also ensure best practices in coding, testing, and deployment while staying up-to-date with the latest platform features and trends. The ideal candidate will have a strong background in Salesforce Marketing Cloud, including expertise in tools such as Journey Builder, Email Studio, Automation Studio, and AMPScript. Proficiency in SQL, HTML, and JavaScript is essential, along with a proven track record of leading development teams and delivering complex marketing solutions. This role can be fully remote/virtual/work from home and you can be based anywhere in the US. How you'll make an impact - Lead the design, development, and implementation of Salesforce Marketing Cloud solutions, ensuring alignment with business objectives and marketing strategies - Collaborate with internal marketing automation and technology teams to determine best path for Salesforce Marketing Cloud platform implementation - Oversee the creation and optimization of marketing automation workflows using tools like Journey Builder, Email Studio, and Automation Studio - Develop and maintain custom solutions using AMPscript, SQL, HTML, and JavaScript to enhance platform functionality - Collaborate with cross-functional teams to gather requirements and deliver tailored solutions - Ensure data integrity and seamless integration between Salesforce Marketing Cloud and other systems, such as CRM platforms and data warehouses - Establish and enforce best practices for coding, testing, and deployment to maintain high-quality deliverables - Stay updated on Salesforce Marketing Cloud features, trends, and industry best practices to drive innovation and continuous improvement - Provide technical leadership and mentorship to the development team, fostering a culture of collaboration and professional growth - Troubleshoot and resolve technical issues, ensuring the stability and reliability of marketing automation systems - Maintain and document technical processes and procedures and provide seamless hand-off to business users to utilize About You - Proven experience (5+ years ideally) working with Salesforce Marketing Cloud, including tools such as Journey Builder, Email Studio, Automation Studio, and Content Builder - Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Developer, Marketing Cloud Consultant) are highly desirable - Strong background in agile practices and associated tools - Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders - Ability to elicit requirements and translate to technical solutions that can scale across multiple business units - Demonstrated ability to lead development teams and manage end-to-end project lifecycles - Strong analytical and problem-solving skills, with the ability to troubleshoot technical issues and optimize performance - Strong proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for developing and customizing marketing solutions - Experience with data integration and APIs, including REST and SOAP, to connect Salesforce Marketing Cloud with other systems - Familiarity with Salesforce CRM and its integration with Salesforce Marketing Cloud - Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on marketing practices #LI-DK3 #LI-Remote Compensation and benefits We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, complexity or scope, specialized skill set, lines of business/practice area, supply/demand, and scheduled hours. On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve: - Medical/dental/vision plans, which start from day one! - Life and accident insurance - 401(K) and Roth options - Tax-advantaged accounts (HSA, FSA) - Educational expense reimbursement - Paid parental leave Other benefits include: - Digital mental health services (Talkspace) - Flexible work hours (availability varies by office and job function) - Training programs - Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing - Charitable matching gift program - And more... **The benefits summary above applies to fulltime positions. If you are not applying for a fulltime position, details about benefits will be provided during the selection process. We value inclusion and diversity Click Here to review our U.S. Eligibility Requirements Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.