At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As an Integrated Marketing Manager, you'll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Sportsbook and Casino. You'll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Canada. In this role, you'll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies. What You'll Do - Serve as the primary marketing lead for Canada, aligning priorities and execution across teams. - Develop integrated marketing strategies and briefs for Sportsbook and Casino, tied to key growth and performance metrics. - Translate product and brand positioning into insight-driven, locally relevant campaigns. - Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations. - Activate campaigns around key sports and cultural moments, ensuring timely execution and media investment aligned with local market behavior. - Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences. - Use data and performance insights to inform decisions, test new ideas, and continuously improve results. What You'll Bring - At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization. - Strong understanding of the Canadian market, including sports, culture, and consumer. - Proven experience developing and executing integrated, multi-channel campaigns. - Knowledge of content, media, and partnerships beyond traditional performance marketing. - Ability to operate independently in a fast-paced environment while managing multiple priorities. - Strong analytical skills with experience using data to inform marketing decisions. - Excellent cross-functional collaboration and communication skills, with strong storytelling ability. #LI-SW1 Join Our Team We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

• Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts. • Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates. • Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies. • Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results. • Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models. • AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation. • Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers. • Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table.

Company Description The TRIGO Group has been providing professional quality solutions for over 25 years, primarily to leading players in the automotive industry and manufacturing sector. With more than 10,000 professionals in 28 countries across 4 continents, the company provides a wide range of quality control and quality management services to all players in the supply chain. We are looking for an experienced B2B marketing freelancer with a strong strategic mindset who can plan and execute campaigns and work closely with our global sales team. The role focuses on targeted, business relevant marketing activities rather than mass lead generation. Job Description - Planning and executing Account Based Marketing focused B2B campaigns for predefined target companies - Supporting close collaboration between marketing and sales along target accounts and key decision makers - Campaign planning, scheduling, and execution across the full marketing funnel - Content creation and copywriting for various channels (email, LinkedIn, landing pages, campaign assets) - Organizing and coordinating events and webinars - Supporting trade marketing and product marketing activities - Developing and contributing to the Group social media strategy in a B2B environment, - Managing, maintaining, and cleaning the marketing database. - Measuring, analyzing, and reporting on campaign performance Qualifications - Minimum 5 years of relevant B2B marketing experience - Proven experience in campaign planning, strategic marketing, and copywriting - Strong understanding of the marketing funnel and data driven operations - Experience with CRM systems; knowledge of marketing automation tools is an advantage (e.g. HubSpot) - Strong analytical mindset and confident data handling skills - High level of English proficiency, both written and spoken - Ability to work independently and in a structured way as a freelancer Additional Information - Long term freelance collaboration with a weekly commitment of 20 hours - Strategic level involvement in projects with real business impact - Flexible working arrangements and a true partnership based collaboration

• Ensure marketing is directly connected to commercial outcomes — pipeline, new bookings, and retention. • Build and maintain the marketing infrastructure that the paid media, GTM, and channel sales teams depend on: campaign assets, landing pages, conversion copy, product messaging, and sales enablement materials. • Partner with the paid media and GTM teams to produce the creative and content assets that power paid media campaigns, eCommerce landing pages, and digital acquisition funnels across the portfolio. • Develop and execute partner enablement programs, co-marketing initiatives, and field marketing activity supporting the channel and enterprise sales motion — a critical channel for the business. • Build and run lifecycle marketing programs targeting existing subscribers — renewal communications, upsell and cross-sell campaigns, onboarding sequences, and reactivation programs in coordination with the GTM team's lapsed customer initiatives. • Build a content program that drives organic discovery, supports the buyer journey across B2B and B2C segments, and builds brand authority across each product category. • Lead in-house creative production to a consistent standard of quality across all campaign assets, product collateral, and brand materials. • Own external communications including press relationships, executive visibility, and crisis communications. Includes integration of Corporate Communications into the broader marketing function. • Lead, develop, and grow a marketing team across multiple functions and geographies.