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Defining what it means to build and deliver the most extraordinary sports & entertainment experiences.The Crown is Yours
Manager, Integrated Marketing
Location
Canada
Posted
72 days ago
Salary
0
Seniority
Senior
Job Description
Manager, Integrated Marketing
DraftKings Inc.
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As an Integrated Marketing Manager, you'll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Sportsbook and Casino. You'll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Canada. In this role, you'll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies. What You'll Do - Serve as the primary marketing lead for Canada, aligning priorities and execution across teams. - Develop integrated marketing strategies and briefs for Sportsbook and Casino, tied to key growth and performance metrics. - Translate product and brand positioning into insight-driven, locally relevant campaigns. - Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations. - Activate campaigns around key sports and cultural moments, ensuring timely execution and media investment aligned with local market behavior. - Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences. - Use data and performance insights to inform decisions, test new ideas, and continuously improve results. What You'll Bring - At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization. - Strong understanding of the Canadian market, including sports, culture, and consumer. - Proven experience developing and executing integrated, multi-channel campaigns. - Knowledge of content, media, and partnerships beyond traditional performance marketing. - Ability to operate independently in a fast-paced environment while managing multiple priorities. - Strong analytical skills with experience using data to inform marketing decisions. - Excellent cross-functional collaboration and communication skills, with strong storytelling ability. #LI-SW1 Join Our Team We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
Benefits
- 401(K), 401(K) matching, Adoption Assistance, Childcare benefits, Commuter benefits, Company equity, Company-sponsored outings, Continuing education stipend, Customized development tracks, Dedicated diversity and inclusion staff, Dental insurance, Disability insurance, Volunteer in local community, Employee stock purchase plan, Family medical leave, Fitness stipend, Flexible Spending Account (FSA), Flexible work schedule, Generous parental leave, Company-sponsored happy hours, Health insurance, Job training & conferences, Open door policy, Life insurance, Charitable contribution matching, Mentorship program, Online course subscriptions available, Open office floor plan, Paid holidays, Onsite office parking, Partners with nonprofits, Performance bonus, Pet insurance, Promote from within, Recreational clubs, Lunch and learns, Relocation assistance, Remote work program, Free snacks and drinks, Team based strategic planning, OKR operational model, Tuition reimbursement, Unlimited vacation policy, Vision insurance, Wellness programs, Some meals provided, Mental health benefits, Home-office stipend for remote employees, Diversity employee resource groups, Fertility benefits, Employee resource groups, Employee-led culture committees, Quarterly engagement surveys, Hybrid work model, In-person all-hands meetings, Employee awards, Pay transparency, Transgender health care benefits, Abortion travel benefits, Meditation space, Mother's room, Personal development training, Virtual coaching services, Flexible time off, Bereavement leave benefits
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