Parallels

• Ensure marketing is directly connected to commercial outcomes — pipeline, new bookings, and retention. • Build and maintain the marketing infrastructure that the paid media, GTM, and channel sales teams depend on: campaign assets, landing pages, conversion copy, product messaging, and sales enablement materials. • Partner with the paid media and GTM teams to produce the creative and content assets that power paid media campaigns, eCommerce landing pages, and digital acquisition funnels across the portfolio. • Develop and execute partner enablement programs, co-marketing initiatives, and field marketing activity supporting the channel and enterprise sales motion — a critical channel for the business. • Build and run lifecycle marketing programs targeting existing subscribers — renewal communications, upsell and cross-sell campaigns, onboarding sequences, and reactivation programs in coordination with the GTM team's lapsed customer initiatives. • Build a content program that drives organic discovery, supports the buyer journey across B2B and B2C segments, and builds brand authority across each product category. • Lead in-house creative production to a consistent standard of quality across all campaign assets, product collateral, and brand materials. • Own external communications including press relationships, executive visibility, and crisis communications. Includes integration of Corporate Communications into the broader marketing function. • Lead, develop, and grow a marketing team across multiple functions and geographies.

• Own the full commercial motion for WinZip Compression, PC Utilities, and Ad Remover • Diagnose current paid media performance across all three brands • Establish ROAS targets by channel and brand • Own search, display, social, and affiliate channels • Identify and close conversion leaks • Develop and own go-to-market strategy for each brand • Build and lead a focused growth team

• Lead all brand and marketing functions across Corel's portfolio • Ensure marketing directly enables pipeline, bookings, and commercial outcomes • Build and maintain marketing infrastructure • Partner with paid media and GTM teams for creative and content • Develop and execute partner enablement programs • Build and run lifecycle marketing programs • Lead in-house creative production • Own external communications and crisis communications • Lead, develop, and grow a marketing team across multiple functions

• Own the full commercial motion for WinZip Compression, PC Utilities, and Ad Remover. • Rebuild ROAS and paid media performance. • Drive full funnel optimization from campaign performance through to conversion. • Participate in monthly product-revenue alignment with the CRO and CPO. • Build and lead a focused growth team.

• Design, develop, and maintain the product’s control plane in Python, and the data plane in both Python and Rust • Refactor, optimize, and modernize existing codebases • Research and integrate new technologies to enhance product capabilities • Collaborate with cross-functional teams to define and implement robust solutions

• Design, develop, and maintain the product’s control plane in Python, and the data plane in both Python and Rust • Refactor, optimize, and modernize existing codebases • Research and integrate new technologies to enhance product capabilities • Collaborate with cross-functional teams to define and implement robust solutions

• Identify customer requirements and design tailored solutions. • Deliver engaging product demonstrations. • Lead and manage Proof of Concepts (PoCs) from design through successful completion, validating customer requirements and success criteria. • Clearly communicate the business and technical value of Parallels solutions. • Provide expert pre-sales technical guidance to prospective customers and partners, ensuring alignment with business objectives. • Shape technical solution designs and implementation strategies, leveraging best practices and customer insights. • Maintain deep expertise in Parallels products and competitive technologies (e.g., Citrix, VMware, Omnissa) to position solutions effectively. • Create tailored technical proposals and solution architectures that address customer challenges and deliver measurable value. • Document and hand over customer environments to support teams, ensuring smooth transition and continuity of service. • Collaborate closely with Account Managers and Partners to plan and allocate technical resources strategically. • Conduct technical training sessions and webinars for partners and customers, both virtually and onsite. • Mentor and coach junior Sales Engineers, fostering team growth and technical excellence.

• Identify customer requirements and design tailored solutions • Deliver engaging product demonstrations • Lead and manage Proof of Concepts (PoCs) from design through successful completion, validating customer requirements and success criteria • Clearly communicate the business and technical value of Parallels solutions • Deliver compelling product demonstrations of Parallels solutions to audiences ranging from technical teams to executive stakeholders • Provide expert pre-sales technical guidance to prospective customers and partners, ensuring alignment with business objectives • Shape technical solution designs and implementation strategies, leveraging best practices and customer insights • Maintain deep expertise in Parallels products and competitive technologies (e.g., Citrix, VMware, Omnissa) • Create tailored technical proposals and solution architectures that address customer challenges and deliver measurable value • Document and hand over customer environments to support teams, ensuring smooth transition and continuity of service • Collaborate closely with Account Managers and Partners to plan and allocate technical resources strategically • Conduct technical training sessions and webinars for partners and customers, both virtually and onsite • Mentor and coach junior Sales Engineers, fostering team growth and technical excellence

• Develop and manage direct relationships with end customers • Drive new business across mid-market and upper mid-market segments • Execute a strong channel-first approach through partner-led motions • Build and maintain trusted relationships with key partners • Propose tailored solutions aligned to customer business needs • Clearly articulate Parallels’ business value across sensitive customer areas • Manage the full sales cycle from qualification through contract closure • Establish effective engagement across multiple levels of customer organizations • Apply structured opportunity qualification methodologies

• Drive new business across mid-market and upper mid-market segments • Execute a strong channel-first approach by actively co-selling with VARs and partners • Build trusted relationships with key partners through strong collaboration • Understand customer business needs and propose tailored solutions • Manage the full sales cycle from qualification to contract closure