Tracking & Analytics Specialist (f/m/d) We are looking for a Tracking and Web Analytics Specialist to own and evolve our digital measurement ecosystem. You will be responsible for the technical implementation across GTM and GA4, ensuring seamless data flow between our website, CRM, and online advertising platforms. Your role is to translate business requirements into robust data architectures, ensuring high data quality, privacy compliance, and actionable insights. You will be responsible for: Data layer architecture and implementation - Define, implement, and maintain a scalable data layer architecture aligned with marketing and business strategy. - Build and maintain custom event tracking using JavaScript to capture complex user interactions. - Ensure tracking consistency, accuracy, and enforce best practices across the entire website. - Conduct end-to-end QA and troubleshooting of tracking setups (events, parameters, user journeys) to ensure data reliability. GTM (client & server-side) and GA4 management - Implement and manage server-side tracking (GTM Server) to optimize data accuracy, site performance, and privacy compliance. - Monitor, audit, and continuously improve tracking tags, triggers, and variables. - Own and enforce UTM naming conventions and tracking taxonomy to ensure consistent campaign measurement across SEO, social, and paid channels. Integrations and data flows - Ensure reliable data synchronization across the website, CRM, and online advertising platforms (Google Ads, LinkedIn, Microsoft Ads, Meta). - Support conversion tracking and attribution models, including offline conversions and API-based data flows. Website personalization and cookie governance - Manage and adapt cookie logic and consent management, ensuring compliant personalization experiences aligned with global privacy standards. - Ensure GDPR compliance, including consent management and data privacy standards. Cross-team alignment and documentation - Collaborate with Growth, Data, and CRM teams to support cross-system integrations. - Define tracking guidelines and maintain clear comprehensive documentation of all tracking implementations and standards. Your profile: - Expert-level proficiency in Google Tag Manager (GTM) and Google Analytics 4 (GA4). - Experience with server-side tracking (GTM Server). - Hands-on experience with data layer architecture and implementation. - JavaScript skills, with basic knowledge of HTML/CSS for debugging and custom tracking. - Knowledge of APIs and data integrations between website, CRM, and ad platforms. - Solid understanding of attribution models and campaign tracking (UTMs). - Familiarity with ad platforms and offline conversion tracking. - Experience with Consent Management Platforms (CMP) and privacy-first tracking (Consent Mode). - Deep understanding of GDPR and data privacy best practices. - Strong attention to detail with a focus on data integrity. - Ability to work independently and communicate effectively with both technical and non-technical stakeholders. - Fluent English (written and spoken). - Experience with HubSpot or Salesforce CRMs is a plus. We offer you: • Possibility of Working from Home – we care about results not locations; • Training Budget for each employee – we care about the growth of our people; • Private Health Insurance – we care about health on and off working hours; • 3 Additional Vacation Days – we care about free time; • Cooking, sports or book club – we care about spending time with our folks; • Fresh fruits – we care about your daily dose of vitamins; • Fresh coffee, tea or water – we care about boosting your day. • A home for passionate people who innovate, collaborate and love what they do; • An environment where the team thinks and acts entrepreneurial; • An international and dynamic working atmosphere with cross-functional teams; • The opportunity to take more responsibility and develop your career.

We are seeking a Junior Data Analyst to join our growing Data team, supporting both traditional analytics and emerging AI-driven initiatives. This role is ideal for an early-career professional who is passionate about working with data and eager to build foundational experience in modern data architectures and AI-enabling frameworks, including data mesh and knowledge graph concepts. You will help transform raw data into actionable insights, contribute to scalable data models, and support use cases that power analytics, automation, and AI solutions across the organization. What you'll do: Data Analysis & Insights: - Analyze datasets to identify trends, patterns, and actionable insights - Support business stakeholders with ad hoc analysis and reporting - Translate business questions into structured data queries Dashboarding & Reporting: - Build and maintain dashboards using tools such as Tableau, Power BI, or similar - Ensure clarity, usability, and accuracy of visualizations Data Preparation & Modeling Support: - Write and optimize SQL queries to extract and transform data - Assist in developing curated datasets for analytics and AI use cases - Support data validation and quality checks AI & Modern Data Concepts (Exposure + Growth): - Contribute to initiatives involving knowledge graphs, semantic layers, or metadata-driven systems - Support implementation of data mesh principles (domain-oriented datasets, data ownership, discoverability) - Assist in preparing datasets for AI/ML use cases Collaboration: - Work closely with Data Engineers, Analytics Engineers, and business teams - Participate in requirements gathering and solution design discussions Documentation & Governance: - Document data sources, definitions, and transformations - Follow data governance and quality standards What you'll bring:Required: - Bachelor’s degree in Data Analytics, Computer Science, Statistics, or related field - 0–2 years of experience in data analytics or related role - Strong foundational SQL skills - Experience with Excel and at least one BI tool (Tableau, Power BI, etc.) - Basic understanding of data structures and relational databases Preferred: - Exposure to Python or R for data analysis - Familiarity with cloud data platforms (Snowflake, BigQuery, Redshift, etc.) - Understanding of modern data stack concepts AI & Data Platform Exposure (Nice to Have, Not Required) - Awareness of knowledge graphs or semantic data models - Familiarity with data mesh or distributed data ownership concepts - Exposure to AI/ML workflows or data preparation for AI use cases - Interest in metadata, data lineage, and data discoverability

Who we are. At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.   What you’ll do & how you’ll make your mark. We are seeking a data-driven Digital Media Analytics & Reporting Specialist with 5+ years of experience to own the measurement, reporting, tracking, and financial operations for Bluehost’s digital media campaigns. This role is the primary owner of performance reporting and analytics, leveraging Adobe Analytics, Tableau and media platform data to deliver actionable insights to the campaign team and US-based stakeholders. You will manage pixel tracking, troubleshoot measurement issues, reconcile media invoices, and generate optimization recommendations that feed directly into campaign execution. This role works in close daily partnership with the Digital Media Campaign Specialist and is based in India. Performance Reporting & Analytics (Primary Focus) - Serve as the primary owner of digital media performance reporting, building and maintaining Tableau dashboards that provide real-time visibility into campaign performance across paid social, display, and video. - Pull and analyze campaign data from Adobe Analytics, platform-native reporting (Meta, LinkedIn, Google Ads), and Google Campaign Manager to generate comprehensive performance reports. - Produce regular (daily, weekly, monthly) performance reports highlighting key metrics, trends, anomalies, and actionable insights for the US-based media team and internal stakeholders. - Translate complex data sets into clear narratives and recommendations that drive campaign strategy and optimization. - Track performance against campaign KPIs (CTR, CPC, CPM, ROAS, view-through rate, conversion rate, revenue) and proactively surface opportunities or concerns. - Maintain and improve standardized reporting templates in Tableau to ensure consistency and efficiency across reporting cycles. Optimization Recommendations - Analyze campaign performance data across Adobe Analytics, Tableau and inside media platforms (Google Ads, Google Campaign Manager, Meta Ads etc.) to identify optimization opportunities in targeting, creative, bidding, and budget allocation. - Provide the Digital Media Campaign Specialist with data-driven, prioritized optimization recommendations on a regular cadence. - Monitor the impact of implemented optimizations and report on outcomes, iterating recommendations based on results. - Conduct audience and conversion path analysis using Adobe Analytics to identify high-performing segments and inform future targeting strategies. Pixel Tracking & Measurement - Manage all pixel tracking requests across campaigns, including Meta Pixel, LinkedIn Insight Tag, Google Ads conversion tracking, and any third-party tags and work with the marketing tag manager to ensure accurate placement. - Troubleshoot tracking discrepancies, tag misfires, and measurement gaps—working closely with the campaign team and internal tech/analytics teams to resolve issues promptly. - Manage ad serving and impression/click tracking through Google Campaign Manager (CM360), ensuring data integrity and accurate attribution. - Validate performance data Tableau and Adobe Analytics against platform-reported metrics to ensure consistency and flag discrepancies. Budget Reconciliation & Invoice Management - Track and reconcile all media-related invoices from platforms, agencies, and vendors against approved media plans, ensuring accuracy prior to payment processing. - Maintain a detailed record of actual media spend versus planned budgets, producing variance reports and flagging discrepancies to the US-based finance and media teams. - Collaborate with the Digital Media Campaign Specialist to align budget pacing data (from platform dashboards) with invoice actuals. - Liaise with external agencies and vendors on billing inquiries, credit adjustments, and invoice discrepancies. - Support monthly and quarterly budget close processes by ensuring all media spend data is accurately captured and reconciled. Collaboration & Stakeholder Communication - Partner closely with the Digital Media Campaign Specialist daily, serving as the analytical counterpart to drive data-informed campaign decisions. - Share performance reports, Tableau dashboards, and insights with US-based media managers and internal stakeholders on a defined reporting cadence. - Participate in regular team syncs with the US-based media team to present findings, answer questions, and align on upcoming reporting or tracking priorities. - Collaborate with internal analytics, finance, and technology teams as needed to support tracking implementation and budget reconciliation. Who you are & what you’ll need to succeed. Experience - 5+ years of experience in digital media analytics, reporting, or performance measurement. - Hands-on experience with Adobe Analytics (required) for campaign performance analysis and audience reporting. - Proficiency in Tableau (required) for building and maintaining interactive performance dashboards. - Experience with Google Campaign Manager (CM360) for ad serving, tracking, and reporting. - Experience managing pixel/tag tracking implementations, preferably including Meta Pixel, LinkedIn Insight Tag, and Google Ads conversion tracking. - Experience with media invoice reconciliation and budget management in a digital advertising context. Skills - Strong proficiency in Adobe Analytics—including report building, segmentation, conversion analysis, and data exports. - Advanced Tableau skills for creating dynamic dashboards, calculated fields, and executive-level visualizations. - Solid understanding of digital media KPIs and measurement methodologies across paid social, display, and video. - Familiarity with platform-native reporting tools in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads. - Experience with tag management platforms (Adobe and Google Tag Manager). - Strong analytical and problem-solving skills with attention to accuracy and data integrity. - Proficiency in Microsoft Excel or Google Sheets for budget tracking, invoice reconciliation, and ad hoc analysis. - Comfortable working across time zones in coordination with a US-based team. Communication - Strong written and verbal English communication skills, with the ability to present data insights clearly to both technical and non-technical stakeholders. - Ability to translate analytical findings into clear, prioritized, and actionable recommendations for the campaign execution team. Education - Bachelor’s degree in Marketing, Advertising, Analytics, Statistics, Communications, or a related field preferred. Why you’ll love us. - We’ve evolved. we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment. - Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. - We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally. - Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD! #Bluehost This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

This is a remote position. - Turn messy data into insights — explore, profile, and reconcile datasets so analyses are reliable. - Solve ambiguous problems with data — build segments, proxies, or intersections across datasets when clean definitions don’t exist. - Work closely with product and engineering to define data ingredients for new applications and experiments. - Deliver fast analytical iterations using Snowflake, SQL, Python, and Jupyter. - Use AI tools to accelerate analysis, coding, and debugging. - Operationalize repeatable work using Python, Airflow, and Git. - Maintain data quality through validation checks, documentation, and careful analysis. - Communicate insights clearly, focusing on signal, trade-offs, and business impact. Requirements - Strong SQL & Python experience - Comfortable with exploratory analysis - Ability to find signal in messy or incomplete datasets - Experience turning analyses into repeatable workflows (Airflow, Git) - Strong instincts for data quality and validation - Curiosity, clear communication, and a practical problem-solving mindset - Comfortable taking ownership of problems and working independently to move analysis forward - Staying informed on industry and technology trends to better contextualize data insights Benefits - Competitive Salary Package: Receive a pay package that matches your skills and experience. - Vacation and Sick Leave credits: Enjoy vacation and sick leave credits to maintain work-life balance. - Health Coverage: Get medical, dental, and vision insurance for you and your dependents. - Government-Mandated Benefits: Full coverage of all statutory benefits like SSS, PhilHealth, and Pag-IBIG. - Learning Opportunities: Access training, certifications, and mentorship to grow your career. - Team Engagement: Join team-building activities and wellness programs. - Modern Tools: Use the latest technology to excel in your role. - Career Growth: Clear paths for promotion and professional development. - Inclusive Culture: Be part of a diverse, supportive, and collaborative global team.